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Features

How was social media used during the 2020 presidential election?

… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...

Posted by: Mary Keane Dawson
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Leaders

What we've learned from Clinton's digital presidential campaign

Back in 2008 when Obama first ran for president, the iPhone was only a year old and Facebook wasn’t yet the world’s largest social network. Obama’s digital strategy was savvy and helped to mobilise voters who were already actively...

Posted by: Kate Lewin
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Inspiration

Six US presidential candidate logos reviewed

In the UK, those standing for parliament always use the branding of their party. During the run-up to the recent general election, you may have noticed Labour candidates' posters were red and yellow with a red rose; Tories were all blue and white...

Posted by: Magnus Shaw
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Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

Posted by: Creativepool Editorial
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Leaders

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Leaders

Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: 3D Printed Furniture, Flying Jet Skis and other stories

MIT Self-Assembly Lab's Rapid Liquid Printing Tech Prints Furniture in Minutes Researchers at the Massachusetts Institute of Technology have developed a revolutionary new form of 3D printing that can produce large objects such as chairs in a...

Posted by: Creativepool Editorial
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Leaders

Make Democracy More Democratic with Sway

An alternative democracy app is being launched ahead of the US Presidential Election. “Democracy must be something more than two wolves and a sheep voting on what to have for dinner” says James Bovard. How many of us agree? With over...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...

Posted by: Benjamin Hiorns
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Features

Why we love Twitter’s new brand

Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...

Posted by: Antonino Lupo
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Leaders

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Leaders

How it was done: Going Full Circle with motion control

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...

Posted by: Creativepool Editorial
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Leaders

Creatives and AI: Are they the perfect match?

Artificial intelligence (AI) is accelerating the pace of many industries - and the creative fields are no exception. While there is still a stigma of fear towards AI in some sections, the majority are beginning to see the positive impact the tech is...

Posted by: Lobster
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Industry

Cannes Lions 2018: The Grand Prix winners

Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...

Posted by: Creativepool Editorial
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Features

Is art advertising (6)? Emperors, Kings and Queens.

Art is communication. Especially public art. In times gone by, when few could read or write, public monuments were nothing more and nothing less than propaganda. Julius Caesar commissioned statues of himself in armour to remind the citizens of Rome...

Posted by: Patrick Collister
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Leaders

The Year in Design 2017

Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...

Posted by: Benjamin Hiorns
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Leaders

Do we still need Cannes?

Last night I was invited along to the Cannes Lions Official Launch at the rather swanky Mondrian London at Sea Containers. The room was filled with about 50 key members of the press from the usual suspects and a broadcast was streamed to about 500...

Posted by: Michael Tomes
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Leaders

Account Wins of the Week

agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Leo Burnett - McDonald's McDelivery McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the...

Posted by: Creativepool Editorial
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Leaders

Getty Images announces global VR partnership with Jaunt

Getty Images has announced an exclusive global distribution partnership with Jaunt, the industry leader in high quality cinematic virtual reality. The new partnership will enable Getty Images to provide premium cinema-grade VR video to enable...

Posted by: Creativepool Editorial
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Leaders

General Election 2017: Adland Roundup

It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...

Posted by: Benjamin Hiorns
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Leaders

IPA Bellwether Reports Rising Marketing Budgets

Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online ad spend, according to the latest IPA Bellwether report, which reports an extension of a record run of marketing budgets’ growth to...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: The Snap UK General Election

When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....

Posted by: Benjamin Hiorns
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns

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