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Leaders

L'Wren Scott and the battle for creative identity.

This week we all heard the sad news that fashion designer L'Wren Scott was found hanged in an apparent suicide in her New York apartment on Monday. Although a successful fashion designer in her own right and professional model before this, Scott's...

Posted by: Jessica Hazel
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Leaders

WCRS and Carat help Santander launch their biggest campaign to date

Santander recently launched their largest scale campaign to date. The 'Simple, Personal, Fair' campaign marks a notable change in the bank, as it positions itself as a more direct and less convoluted alternative to its closest rivals. The campaign...

Posted by: Benjamin Hiorns
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Features

I just wanna be adored...

Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...

Posted by: Neale@CP Ricotti
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Leaders

Facing the music. Did The Brits' PR campaign go too far?

You may not have noticed, but they held the Brit Awards last night. You may not have noticed because the TV coverage attracted fewer viewers than any Brits this century. Whether this is a failure of broadcasting, marketing or pop music will remain a...

Posted by: Magnus Shaw
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Inspiration

Anatomy Of A Headline

I've always loved advertising headlines. Long before I embarked on a copywriting career, I'd amuse myself by creating new versions of lines I saw in magazines or tube trains. Even as a kid, my mum (an English teacher) would point out headlines she...

Posted by: Magnus Shaw
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Leaders

Top 10 Creativepool Companies of 2013

2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...

Posted by: Creativepool
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Features

Meet the Creative Director, Colin Byrne of VCCP

Tell us a bit about you Colin... I'm a 6ft 3" one-time professional surfer and ex Abercrombie & Fitch model stuck in the body of a 5ft 10" balding Brightonian. Creative Director at VCCP, father of two beautiful daughters and husband to a very...

Posted by: VCCP
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Leaders

Daley Male: why prejudice won't affect the Olympian boy-brand

Unless you’ve been asleep for the past week, you’ll be all too aware of Olympian Tom Daley’s announcement about his sexuality via a ‘selfie’ YouTube video. The reaction has been incredible - from the media and the public...

Posted by: Ashley Morrison
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Inspiration

Now And Then. Photography of NYC

Marc Hermann is a professional news photographer born and raised in Brooklyn, New York. After several years of casually dabbling in video and post-production, Hermann picked up a still camera in 1996, at the age of 14, and has been hooked ever since....

Posted by: Creativepool
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Inspiration

Pie in the sky. A memorable campaign from the pre-digital age.

As a technologically advanced species, we've achieved a great deal. After all, you don't see hamsters riding micro-scooters, or otters designing iPhone apps. But we do have a tendency to overcomplicate things. Recent months have seen new versions of...

Posted by: Magnus Shaw
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Leaders

Go home. Why the Government's ad vans were such a failure.

Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...

Posted by: Magnus Shaw
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Inspiration

The terminology trap. Is jargon bad for us?

Other than persuading an audience to act, a copywriter's mission is to deliver clear and concise communication. Writers claim this is an underappreciated art, so it's always useful to examine the ways in which language can be used for the opposite...

Posted by: Magnus Shaw
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Leaders

The Khloe effect. Has internet advertising abandoned creativity?

The Huffington Post reports that Khloe Kardashian (who?) is now being paid as much as $13,000 per tweet. The fee doesn't cover profound wisdom like "Remember sweat is fat crying" - it's for equally useful posts wherein she names brands and includes...

Posted by: Magnus Shaw
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Leaders

A shot in the dark. Is The Guardian wise to open a cafe?

When it comes to digital media The Guardian is certainly adventurous. Indeed, behind those doors at King's Place there's a policy/philosophy called 'digital first' - essentially a prioritisation of the newspaper's online activity, from podcasts to...

Posted by: Magnus Shaw
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Industry

Fresh Awards introduce a free category for in-house design teams

What do Apple, Starbucks, Facebook and Innocent Drinks have in common? They all have an in-house design team that has been an integral part of their business success. This NEW award category is an opportunity to show design agencies that the design...

Posted by: Hands Down™
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Leaders

Is creativity a dirty word to Government?

by Magnus Shaw As the coalition continues to press citizens to find jobs, while simultaneously conspiring to reduce the opportunities available, jobseekers face further indignity. In recent weeks I've heard many opinion formers and politicians...

Posted by: Creativepool
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Features

Re:cycling. Should Lance Armstrong hand his sponsorship money back?

by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...

Posted by: Creativepool
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Leaders

Digital is not delivering on its promises

By John Fountain In the world of advertising, the concept of doing what you can to piss-off the public is rarely regarded as a good idea. We live in a world where consumers have millions of places to go and billions of messages to ignore or...

Posted by: Creativepool
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Inspiration

Michael Wolf's Mega Cities

By Jessica Hazel Michael Wolf is a photographer who was born in Munich and now lives in Hong Kong. His life's work is focused on life in mega cities, inspired by the time he has spent in Hong Kong since moving there in 1994. From 1994-2001 Wolf...

Posted by: Creativepool
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Leaders

5 Minutes with... Michael Tomes: the all-new Creativepool

by Ashley Morrison Last week was a big week for Creativepool: after months and months in the making, the new Creativepool website went live. So to crown its first full week of existence, we have the first ever interview with Michael Tomes,...

Posted by: Creativepool
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Leaders

Patrick Collister and The Big Won 2012

Patrick Collister has released his annual directory of the world's best communications agencies, campaigns and individuals, covering areas such as advertising, print, digital, as measured by awards won. Patrick Collister’s The Directory Big...

Posted by: Creativepool
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Features

Horsing around. How Tesco could turn a crisis into an opportunity.

by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...

Posted by: Creativepool
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Inspiration

CP Loves...David Bowie - The Man Who Sold The World.

by Magnus Shaw. It doesn't matter if Sky TV project their logo onto the moon for three months. If Tesco book Al Pacino to front their 2013 campaign, it will make no difference. Should Galaxy build a scale model of the Hoover Dam from solid milk...

Posted by: Creativepool
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Features

The shape of things to come. Highly (in)accurate predictions for 2013.

by Magnus Shaw. Very little is certain in this life, but the mad rush of predictions for the year ahead is a rock on which we can depend in the awkward gap between Christmas and New Year. Unfortunately, most of them will be wildly inaccurate - with...

Posted by: Creativepool
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Features

Tony Malcolm, Leo Burnett

We don’t make brands famous, we make brands popular. We create work that is inclusive and bold and appeals to the mass market. We want to create work that a brand can grow into, that will appeal to more than just the immediate target...

Posted by: Creativepool
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Features

Nicholas Feurtado - Blow Creative

Blow Creative is an award winning through-the-line creative communications agency based in Bristol (with partner agencies in London). We are a team of creative, strategic and technical individuals always looking to exceed expectations and ensure we...

Posted by: Creativepool
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Features

David Anthony Wood

- View David's Creativepool profile here Twitter: @hellodabwood Website: dabwood.tumblr.com "The illustrator critics are already calling "one of the many illustrators there are"" How long have you been a Freelancer for? I've been freelancing since...

Posted by: Creativepool
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Features

Clare Bishop

- View Clare's Creativepool profile here Website: clarelouisebishop.com "Clare is a creative retoucher based in London. Having for sometime worked for creative studios around London, both freelance and in-house, she made the daunting leap of starting...

Posted by: Creativepool
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Features

Spotlight - Matt Johnstone - Illustrator

- View Matt's Creativepool profile. ‘Matt Johnstone is an illustrator based in London. He grew up in the Sussex countryside in a village called Steyning and since graduating from Central St. Martin's College of Art & Design has illustrated for...

Posted by: Creativepool

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