Displaying 181 - 216 of 3737 results
Since 1980, plant-based sector market leaders Alpro have always been on the mission to convert as many consumers as possible to the wonders of plant-based food, and the brand's messaging has always been incredibly consistent to cater for that...
Posted by: Creativepool Editorial
Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...
Posted by: Creativepool
When Toolstation approached krow to review its brand positioning, they certainly weren't expecting to see the unexpected turned into a TV spot. According to research and insight from krow, nine times out of 10 something unexpected will happen when...
Posted by: Creativepool Editorial
Just 10 years ago, some of the technological advancements which make entertainment more accessible were often related with some crazy science-fiction projects. Today, agencies like Something Different show that a lot of those concepts can now be made...
Posted by: Creativepool Editorial
Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...
Posted by: Creativepool Editorial
With a long-time partnership with Apple, Orange was one of the main carriers in France working to promote 5G with the launch of iPhone 12. Having such a solid relationship in place, it would have been easy for the Orange brand and Publicis Conseil to...
Posted by: Creativepool Editorial
A guide to animation rates, with tips and advice from an experienced professional in the industry Animators are extremely fascinating professionals, often with a broad skillset and a full range of incredible ideas. They work with static images to...
Posted by: Antonino Lupo
All work and no play... well, you know the rest. It is hardly a coincidence that Jack from the Shining was a writer, and thus, a creative professional himself; the importance of balancing commercial and personal projects is much discussed in recent...
Posted by: Creativepool Editorial
There surely are some stunningly talented artists out there. 3D and VFX Artist Daniel Magyar is without a doubt one of them. A fan of 3D realism and clearly a skilled creative professional, Daniel has been playing around with 3D software since his...
Posted by: Creativepool Editorial
In the lead-up to Christmas, charities often compete for attention, making the sector incredibly crowded all of a sudden. It was in this occasion that Born Free and Engine came up with a brilliant, yet painfully truthful campaign: Nature's Closing...
Posted by: Creativepool Editorial
There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...
Posted by: Creativepool Editorial
As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...
Posted by: Creativepool Editorial
If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...
Posted by: Creativepool Editorial
It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...
Posted by: Creativepool Editorial
As the 1st ranked photographer on Creativepool, Ken Gerhardt certainly knows more than most about the art of photography. In recent years, he’s rediscovered his love for black and white film, feeling that the over-manipulation of digital...
Posted by: Creativepool Editorial
We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...
Posted by: Creativepool Editorial
Jesus Silva was always fascinated by the meditative process of assembling shapes. Even from a young age, he would spend days putting together models of airplanes for the pure sake of "spending hours on the fuselage assembly." Surprisingly, he found a...
Posted by: Creativepool Editorial
Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...
Posted by: Antonino Lupo
"Personal growth comes from embracing risk" Glenfiddich isn't new to taking risks. Its iconic stag is the symbol of this spirit, the personification of ambition and the will to dare. Space Agency was tasked with bringing all of this to life - and it...
Posted by: Creativepool Editorial
The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....
Posted by: Creativepool
We love a good story. And film director Darren Statman has plenty to tell. It isn't every day that we get the chance to open a window into a creative professional's life, but with our Member Spotlights it does happen fairly often. What we love about...
Posted by: Creativepool Editorial
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Maybe it's the fact that he works as a creative lead for the National Theatre. But the capacity of Jamie Isbell to capture the moment, wrapping entire stories and characters within one frame, is absolutely incredible. Jamie has had the chance to...
Posted by: Creativepool Editorial
Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...
Posted by: Creativepool Editorial
It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...
Posted by: Creativepool Editorial
Can you believe the image above is a 3D render of a converse shoe? Neither could we, until we read the project description by freelance designer Jay Lall. With over 15 years of experience in the industry, you can tell from the interview below that...
Posted by: Creativepool Editorial
Technology has changed much of what we know as the 'creative process', especially in the past few decades. The advent of digital has brought new ways to complete the same tasks and propel our inspiration forward - but there's no denying that the...
Posted by: Creativepool Editorial
One can only imagine which wonders a global pandemic has made to those who suffer from mental health issues. If engaging in conversations about mental health was harsh before being locked up at home for months, it's discouraging to think what has...
Posted by: Creativepool Editorial
Here at Creativepool we're always proud to support creative awards that strive to make a difference. While we all eagerly wait for the deadline of our prestigious Annual 2020 awards, our partners at Creative Circle have forged ahead with their own...
Posted by: Creativepool Editorial
Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...
Posted by: Creativepool Editorial
Frankie Caradonna. A born-Italian filmmaker, too much of a free spirit to spend most of his life stuck in an office. Frankie is an ambitious creative, and one can just glimpse at his works to realise that his ambition is channeled through his...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with post-production specialists Big Buoy, the studio that claimed two top places in last year’s annual. Their big win was for post-production...
Posted by: Creativepool Editorial
Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...
Posted by: Creativepool Editorial
Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity as part of their very first official Christmas campaign. The integrated digital campaign created by RAPP UK...
Posted by: Benjamin Hiorns
Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...
Posted by: Creativepool Editorial