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Inspiration

Mark Harfield's Long-Lasting Love for Art

Mark Harfield wants to be like Pierre Soulages, Al Hirshfeld or Jean-Jacques Sempé. He wants to keep loving art for the rest of his life, and work hard enough to keep creating in his twilight years - perhaps as he enjoys some nice travel across...

Posted by: Creativepool Editorial
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Leaders

Indigo Design Award Announces 2020 Shortlisted Design Winners

Indigo Design Award is thrilled to announce our shortlisted 2020 design winners in all areas from Best Graphic Design to Games and Discovery of the Year. We spent the past year scouring the globe for the best in visual design from jaw-dropping...

Posted by: Indigo Design Award
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Leaders

Integrated payments: the key to a unique shopping experience

UK Ecommerce is set to account for almost a quarter of all retail spend in the UK in 2020, and it’s well documented that the high-street is struggling to compete with online retailers. The British Retail Consortium (BRC) has even called 2019...

Posted by: Creativepool Editorial
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Inspiration

From Museumification to Mash-ups: Five experiential trends for 2020

Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...

Posted by: Luc Benyon
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Features

Creative opportunities: Octavia Bromell on her Adobe Creative Residency

As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...

Posted by: Benjamin Hiorns
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Leaders

Is an Internet Without Advertising Possible?

What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....

Posted by: Studio Black Tomato
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Inspiration

14 photos of the world's first glacier bar

Last week, vodka brand Reyka cut the ribbon on the world's first bar built on a glacier as adventurers travelled off the beaten track in Iceland to sip cocktails at the venue. The bar was open for five days between the 16-20 October and some of the...

Posted by: Creativepool Editorial
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Leaders

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Inspiration

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Leaders

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Leaders

Finding your way with location marketing in a world of choice

Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Creativepool Editorial
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Leaders

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Creativepool Editorial
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Industry

Cannes Lions 2019: Essential party guide

The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...

Posted by: Creativepool
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Inspiration

Next-Gen Brand Builders You Should Know

If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...

Posted by: Crush
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Creativepool Editorial
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Inspiration

Desires of the Gen Z Drinkers

The alcoholic drinking space is changing and changing rapidly. Key cultural shifts that are influencing many 18-35 year-olds today are having a great impact on the social drinking scene. This poses the question, “Should, and can alcohol...

Posted by: ECHO
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Leaders

GIFs, Cinemagraphs & Ballerinas

The GIF turned 30 last year and yet this simplistic medium continues to evolve and amaze. At first GIF's, relegated to flashy, pixelated pop-up ads that made your eyes bleed, were shunned by any sophisticated designer. Now, advancements in mobile,...

Posted by: Phillip Powdrill
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Leaders

Account Wins of the Week

Amsterdam Worldwide - Mitsubishi Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a...

Posted by: Creativepool Editorial

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