Displaying 505 - 540 of 3997 results
"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...
Posted by: Creativepool Editorial
Production and creative content agency Junction Eleven is a master of simplicity and creativity. The team's approach to creative production is a pleasant breeze of fresh air in an industry much too focused on growth at all costs - a beacon of...
Posted by: Creativepool Editorial
As our 2020 People's Choice Independent Agency of the Year, Taxi Studio certainly isn't new to the Annual nor to winning prizes for award-winning work. Being our fourth ranked design agency on Creativepool, Taxi Studio's profile is an explosion of...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
Growing research has established an unbreakable link between neurodiversity and one's propension to creative thinking. The creative industry itself has among the highest rates of neurodiversity representation in the whole business world, from...
Posted by: Creativepool Editorial
It was just over the weekend that Discord announced its new brand. A “Blurple” brand, not quite blue, not quite purple, re-envisioning the iconic mascot Clyde to render it more print-friendly and… well, cute. Discord’s new...
Posted by: Antonino Lupo
It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...
Posted by: Creativepool Editorial
Shaun: “I really love that new tv series.” Laura: “Same” Mark: “I’ve always wanted to go to Borneo” Karl: “Same” Richard: “I can’t understand why competing brands want to look...
Posted by: Simon Manchipp
There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...
Posted by: Creativepool Editorial
Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...
Posted by: Antonino Lupo
Train stations are sadly quite notorious as one of the most tragically popular locations where people decide to commit suicide. As the main operator in these spaces, Network Rail had the chance to address the issue by offering hope and help, at a...
Posted by: Creativepool Editorial
The folks at Rowdy Studio are certainly not new to being featured in the Annual awards. After having been shortlisted a few times, however, 2020 was the year in which the team managed to grab a Bronze prize, with a colourful and incredibly stylish...
Posted by: Creativepool Editorial
The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...
Posted by: Creativepool Editorial
It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...
Posted by: Creativepool Editorial
Since 1980, plant-based sector market leaders Alpro have always been on the mission to convert as many consumers as possible to the wonders of plant-based food, and the brand's messaging has always been incredibly consistent to cater for that...
Posted by: Creativepool Editorial
It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...
Posted by: Antonino Lupo
For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...
Posted by: Creativepool Editorial
When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...
Posted by: Benjamin Hiorns
Being a creative in this day and age demands the ability to wear a variety of hats and ensure they fit snugly. Michael Scantlebury has worn more hats than most in his extensive history in the sector both at home in New Zealand and in his adopted home...
Posted by: Creativepool
Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...
Posted by: Creativepool
Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...
Posted by: Creativepool Editorial
Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...
Posted by: Creativepool Editorial
Just 10 years ago, some of the technological advancements which make entertainment more accessible were often related with some crazy science-fiction projects. Today, agencies like Something Different show that a lot of those concepts can now be made...
Posted by: Creativepool Editorial
It is often said that introverts have both an amazing and a terrible time in this industry. Amazing, because any corner of the creative sector can feel like a caring team and a loving family; terrible, precisely for the same reason. David Keens is...
Posted by: Creativepool Editorial
In this episode: Hosts Dan Maudhub and Phil Jones have the pleasure of speaking to Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. Chatting about her career beginnings at Raymond Loewy, being mentored and finding out...
Posted by: Wonderful
As the world focused on Covid, there were some unsung heroes still working behind the scene to raise awareness about the deadliest sickness of all. To raise awareness of people who are still going through cancer treatment in these difficult times,...
Posted by: Creativepool Editorial
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
The pandemic crisis has brought most of the world to a halt, at least when it comes to planning and the most social activities. Arguably, we have stopped doing the simplest of things too - like buying a new piece of technology or enjoying the thought...
Posted by: Creativepool Editorial
You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...
Posted by: Antonino Lupo
Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...
Posted by: Creativepool Editorial
From the land of unicorns and wind, comes an illustrator who's seen much and dreamt even more. Monika Jurczyk has been drawing since she was a child, a lover of adventure and an eternally curious creative. With her bold, colourful and minimal style,...
Posted by: Creativepool Editorial
It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...
Posted by: Antonino Lupo
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life. There are few things that can teach you how to...
Posted by: Creativepool Editorial
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...
Posted by: Creativepool
Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...
Posted by: Creativepool Editorial