Displaying 1 - 36 of 2657 results
It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...
Posted by: Creativepool Editorial
GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...
Posted by: Creativepool Editorial
Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...
Posted by: Mary Keane Dawson
Lemon8, TikTok’s sister-app is an innovative social media platform that aims to revolutionise the way users connect and express themselves online. Described as a romance of Instagram and Pinterest, with its unique blend of visual and written...
Posted by: Creativepool Editorial
20 year old Australian entrepreneur Brandon Evertz has caught the attention of some serious global investors recently as the co-founder of Big Review TV. The world's first official “Video review platform,” Big Review TV combines short...
Posted by: Benjamin Hiorns
Craig Peasley, VP Product Marketing at VidMob tells us why he believes that social success depends on creative that's fit for the platform. Brands are facing a double creative control headache. While adhering to their own brand and creative...
Posted by: Creativepool Editorial
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
Publicis Groupe Chairman & CEO, Arthur Sadoun, has announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class...
Posted by: Creativepool Editorial
The internet is, by and large and on balance, a force for good in the world. We honestly believe that. It's also a place where people are free to reinvent themselves, largely free of prejudice. So, even with our misgivings regarding former prime...
Posted by: Creativepool Editorial
London, AI-powered social media marketplace, Lobster, announced on Monday that they have launched a crowdfunding campaign via Crowdcube to fuel their disruptive adtech platform and further their battle in fair and legal visual licensing. Enabling...
Posted by: Lobster
A recent study by the Association of Collegiate Schools of Architecture showed that only 15% of licensed architects around the world are female, despite an even split of male to female students in architecture schools. Likewise, 2011’s A List...
Posted by: Kate Lewin
Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...
Posted by: Creativepool Editorial
Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by...
Posted by: Creativepool Editorial
AllofUs has created a new web-based app for the Serpentine Galleries in order to engage visitors with a unique interactive experience. The Serpentine Galleries rank amongst the most popular art venues in London, and have been hosting all manner of...
Posted by: Creativepool Editorial
Leading North, the full-service boutique hospitality consulting firm, recently announced the launch of a brand new social media and digital marketing platform, which has been built from the ground up by a team of highly skilled and innovative digital...
Posted by: Benjamin Hiorns
I've yet to have a bad experience in an Airbnb. Granted I might just have been lucky, but then the vast majority of my friends have shared equally positive experiences, so maybe they really do have an excellent vetting process (for balance, if anyone...
Posted by: Benjamin Hiorns
Yodomo, a curated marketplace for aspirational lifestyle tutorials, is set to launch later this year and has secured early investment from AllofUs Ventures, the early stage investment arm of digital service design and innovation consultancy AllofUs,...
Posted by: Creativepool Editorial
New adventures are on the horizon through a digital frontier of innovation and brand to consumer connection. A sandbox of opportunities allowing the expansion of gamification through OOH formats to bring to life an even deeper level of brand...
Posted by: Posterscope
Barnardo's is celebrating it's 150th anniversary this year, and whilst the way they communicate their message of helping vulnerable children has undoubtedly changed over the years, the underlying strength and legitimacy of that message has remained...
Posted by: Benjamin Hiorns
We have partnered with a pioneering public art project that will be shaking up the confines of the traditional gallery model. Space Explorer is a next generation art platform designed to inspire exploration within the city via a mobile app that will...
Posted by: Creativepool Editorial
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool Editorial
We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...
Posted by: Creativepool Editorial
Toddlers transform into gangsta rappers in the new #YOTO (You Only Toddle Once) campaign from Danone's educational platform Toddlebox.ie, as they welcome viewers to the Toddlerhood. On a mission to teach parents the little-known facts about what to...
Posted by: Creativepool Editorial
Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, unveiled a ground-breaking business-to-business (B2B) commerce experience at the Adobe Summit in Las...
Posted by: Creativepool Editorial
The Matomy Media Group furthers its strategic digital advancement by announcement the acquisition of MobFox, Europe's leading mobile programmatic advertising platform. The acquisition follows the group's strategic partnership with the Publicis...
Posted by: Benjamin Hiorns
Publicis Worldwide announced yesterday that they will be partnering with Google and magazine publisher Conde Nast to launch a new end-to-end premium marketing service called 'La Maison' (“The house” in English). The service is aimed at...
Posted by: Benjamin Hiorns
AOL announced at a technology conference in California on Wednesday that their advertising business was to get a major overhaul in the shape of 'One by AOL'; an ad platform which unites all ad campaigns (including video, desktop and mobile) under one...
Posted by: Benjamin Hiorns
Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...
Posted by: Magnus Shaw
I don't have to tell you that it's tough out there at the moment. It's there each time you turn on the news. Inflation this, growth index blah. But it would seem that us ladies are getting a tougher ride than the gents. A recent unemployment report...
Posted by: Creativepool
If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...
Posted by: Dream Farm Studios
2016 has been widely heralded by all corners of the media as the “Year of VR.” Whether or not this is because they're simply trying to force it to happen or because technology has finally caught up with the concepts we were salivating...
Posted by: Benjamin Hiorns
In a groundbreaking collaboration, Bond & Coyne has joined forces with the British Film Institute (BFI) to launch WorkWise for Screen, a pioneering £1.5 million pilot programme designed to reshape the culture of the UK’s screen industry....
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
Elon Musk is a very difficult person to tolerate for anyone that isn’t (I’m trying to be as diplomatic as possible here) “a certain way.” For those unaware of the real-life Bond villain’s origin story, he began life as...
Posted by: Benjamin Hiorns
After releasing the first non-fungible tokens (so-called NFT) the world of cryptocurrency but also art are not the same. It completely changed how we look at pieces of art, collectibles, and many popular culture assets, like investments or memes on...
Posted by: Creativepool Partner
I used to think I would never understand TikTok. It was clearly not for me, made for natural performers and younger people who loved to mess around with silly challenges. But then I saw some friends following influencers who did educational content,...
Posted by: Antonino Lupo
