Leaders
Publicis Worldwide
Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....
Posted by: Creativepool Editorial
Leaders
Camp + King - Energizer
Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...
Posted by: Creativepool Editorial
Leaders
FCB West - Electronic Arts
Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...
Posted by: Creativepool Editorial
Leaders
Going into the Red in Asia
Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...
Posted by: Creativepool Editorial
Leaders
Havas Chicago - Moen
Moen, the number one faucet brand in North America, has named Havas Chicago as lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand...
Posted by: Creativepool Editorial
Leaders
Fingerpaint Marketing
Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...
Posted by: Creativepool Editorial
Leaders
Hasan & Partners - Valio
Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...
Posted by: Creativepool Editorial
Leaders
In-House - Specsavers
Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...
Posted by: Creativepool Editorial
Leaders
BMF - ALDI
Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...
Posted by: Creativepool Editorial
Leaders
The Mars Agency
The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...
Posted by: Creativepool Editorial