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Displaying 469 - 504 of 1940 results

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Industry

A Whopper of a Reply!

You can always count on a good burger to help you smile. In a world shaken by a pandemic, Burger King has already distinguished itself a few times - the most recent being just last week, when the company encouraged its customers to order from...

Posted by: Creativepool Editorial
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Inspiration

Opening windows with creative director Dennis Hooftman

When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...

Posted by: Creativepool Editorial
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Inspiration

Discussing the LatAm film industry with filmmaker Alejandro Giorlando

Alejandro Giorlando is a dubbing coordinator for NatGeo by day, and an ambitious, driven filmmaker by night. He dreams of directing his own feature film, even though government support and the problems in the LatAm film industry get in the way....

Posted by: Creativepool Editorial
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Leaders

Andrea Lennon on why we should value togetherness while apart

Hearing Critical Mass EVP and managing director Andrea Lennon speak about her team, you would figure it is the most looked after bunch of creatives in the world. And you wouldn't be too far from the truth. Among a number of other awards this year,...

Posted by: Creativepool Editorial
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Inspiration

How illustrator Fabi Aguilar found her calling

Authenticity. Reading the words of freelance illustrator Fabi Aguilar, this is what modern society lacks the most - the will to nurture unique personalities, captivate passions and help people find their true essence. It was not until the age of 32...

Posted by: Creativepool Editorial
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Inspiration

What is Gamification in marketing and why you should be using it

Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...

Posted by: SMACK Agency
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Inspiration

Talking life and contrast with film director Brendan Beachman

Few professionals know the value of contrast like film director Brendan Beachman - and it's not just a simple word play. Brendan started as a production assistant right after graduating in film studies, then moved to be an office PA at a reality TV...

Posted by: Creativepool Editorial
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Workshop

Good agencies are better than in-house brand teams – Here's why

Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...

Posted by: Creativepool Editorial
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Leaders

Steve Aldridge on the value of empathy, modesty and curiosity

There are few leaders like Steve Aldridge. Endlessly curious, humble and driven by an ardent passion for creativity, Steve feels like a misfit just like the rest of us, and that is precisely what makes him such a successful and empathic...

Posted by: Creativepool Editorial
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Inspiration

Sharing secrets with prop & costume maker Alea Holland

Like many creatives, Alea Holland has a dream: to live off something she loves, building a career out of her craft. Having a day job in retail, there are not many outlets for creativity during daily shifts - which is why Alea has turned to costume...

Posted by: Creativepool Editorial
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Industry

The oft-overlooked heroes in Wasabi and Walk West's campaign

Oh, Nate. The IT guy we all wish we had in our lives. Truth is, we do have him - but IT guys are often overlooked by campaigns and don't get celebrated enough for their successes. And so hot cloud storage company Wasabi and digital marketing firm...

Posted by: Creativepool Editorial
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Inspiration

Briefs and balance with Creanet Design

What makes great design? To some, it's a mixture of technique, craft and talent. Others believe more in the process. According to Jose Moreno, founder and creative director of Creanet Design, the secret to great design is in building solid...

Posted by: Creativepool Editorial
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Features

How AR can save the travel industry post-COVID

It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country. Travel...

Posted by: Poplar
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Features

Is it a bird? Is it a plane?... Or is it a talking recyclable carton?

Is it a bird? Is it a plane? Or is it a creative use of animation, with a serious message behind it? The innovative, animated series ‘The Carton Campaigners’ has hit the mark when it comes to explaining why sustainable packaging is key to...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2020 winners announced

The fifth Creativepool Annual celebrates the best in the industry from 2019 The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the...

Posted by: Creativepool
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Workshop

A year into my first design role

Being part of the Brandpie team has been both gratifying and a huge learning curve. Starting your first graduate job undoubtedly is both an exciting and overwhelming experience. Working with creatives from multiple disciplinary areas has broadened my...

Posted by: Jess Patel
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Inspiration

The little big joys of Benedict Bannister

It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...

Posted by: Creativepool Editorial
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Leaders

Patola Figueroa on being a woman in the creative industry

There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...

Posted by: Creativepool Editorial
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Workshop

How to job hunt during the pandemic

It's no secret that the industry has seen several mass redundancies being made in the past six months. Add that to a delicate balance made of fresh graduates looking for a job, which reach the order of tens of thousands every year, and you have the...

Posted by: Creativepool Editorial
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Inspiration

Matt Newman's flair for flicks

Friends, huh? Sometimes they're all you need to get to the right place. The right push in the right direction, and off we go - sometimes on what can be a life-changing experience. It was the case of film editor Matt Newman, who was asked by someone...

Posted by: Creativepool Editorial
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Inspiration

The evocative photography of Theofilos Koutroumanis

Photographer Theofilos Koutroumanis has done a lot in his life, from owning a bar to working in advertising and publishing. But when someone asked him to take pictures during a party night in his own bar, that was enough of a wake-up call for...

Posted by: Creativepool Editorial
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Workshop

What makes a good leader?

We all have that one person in mind who exemplifies the concepts of ‘leader’ and ‘leadership’ in our eyes. As I write this very sentence, I think of a few people in my past that have been fundamental to my understanding of...

Posted by: Antonino Lupo
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Inspiration

Skipping gears with Mark Lacey

The strongest passions often show themselves at a young age. Mark Lacey was introduced to professional illustration when he was a "spotty teenager", but the guy had the boldness to apply for a position at a research laboratory and his career has...

Posted by: Creativepool Editorial
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Industry

#FreeFortnite: How to stand up to the bully

Fortnite. For many, we wouldn't need to say anything else. Equally regarded as the joy and despair of kids and parents all around the world, Fortnite has risen up the charts in recent years and it looks like it's there to stay - at least until...

Posted by: Creativepool Editorial
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Leaders

Steve Austen-Brown on knocking down walls

It is quite universally recognised and understood that siloed approaches are more harmful than not. On top of that, you may be the greatest architect of them all, knowing all about your theory and with a perfect understanding of the craft - but if...

Posted by: Creativepool Editorial
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Workshop

Creating the Planet's Great Reset with Iris

Picture the blank page, staring at you right before a new drawing, story or project. Scary, isn't it? The big blank page can be daunting. It is up to creatives to fill it with all the amazing ideas we are known and paid for, driving change with our...

Posted by: Creativepool Editorial
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Leaders

Deirdre Waldron on passionate leadership

TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...

Posted by: Creativepool Editorial
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Leaders

Learning from Failures with Oliver Fuselier

Few people make their way in your heart like Great Guns USA managing director Oliver Fuselier does. Reading him as he tells stories of his remote and recent past is heartwarming and enough to paint a beautiful, comprehensive picture of an ambitious...

Posted by: Creativepool Editorial
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Inspiration

Don't Mind the Gap

If I were to ask you what the determining factor will be in your success or failure as a creator, there’s a good chance you’d say 'the quality of your ideas.' Without a good idea you have nothing. Yet there’s something else even...

Posted by: Richard Holman
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

Why being a queer creative puts me at more mental health risk

Michael Stephens, former creative director, recounts his own struggles with mental health. Ever since I was young, I’ve been outwardly known as a ‘creative’ child. I was artistic, loved dressing up and of course making dens. I knew...

Posted by: Michael Edward Stephens
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Workshop

Gotham Reads... For the smile of a child

"There is something about storytelling that expands the heart and soul of a child." This is how Andrew Geller from 1stAveMachine talks about the heartwarming Gotham Reads initiative, a YouTube channel gathering top celebrities, authors and creatives...

Posted by: Creativepool Editorial
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Leaders

Managing Director Simon Bell on Seizing Opportunities

Not everyone is lucky enough to grow up in a context and environment where creativity is encouraged. Managing director at JustSo Simon Bell went one step further: with his father running a small business, Simon was always curious about the ins and...

Posted by: Creativepool Editorial
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Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement at touch Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant...

Posted by: Creativepool Editorial
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Inspiration

The Bursting Delicacy of Nayeli Lavanderos

It's hard to find a spot that feels out of place in Nayeli Lavanderos' works. Nayeli's style somehow feels delicate and punchy at the same time, striking that perfect balance between fragility and confidence which makes her art so attractive to the...

Posted by: Creativepool Editorial
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Workshop

5-step guide to creating a realistic 3D display model

We, humans, are visual creatures and tend to be attracted to "nice things". That is a well known fact and can be noticed in almost every part of our lives, no matter if it is cars, furniture or even a nice bottle of wine. We react to nice design and...

Posted by: Božo Kaurić

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