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Leaders

Isn't it high time we got serious with the social media trolls?

We can't really go on like this. The alarming evolution of 'trolling' from pestering people online to the loss of life, has been eye-watering in its speed. The last week has seen a situation develop whereby a family whose daughter is missing, was...

Posted by: Magnus Shaw
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Leaders

Adscend Media unveil innovative offerwall technology

The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...

Posted by: Benjamin Hiorns
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Leaders

PayPal and eBay become separate entities from 2015

eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...

Posted by: Benjamin Hiorns
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Leaders

The Exceptional Journey With Courvoisier

One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the...

Posted by: Creativepool
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Leaders

Better World With Kind Words And Foosball

Yesterday (Sunday 21st September 2014) Ogilvy & Mather, one of the largest marketing communications companies in the world, got involved in spreading the word of amity through their new campaign, “Shoot Goals, Not Guns” for the...

Posted by: Creativepool
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Leaders

Burberry Uses The Twitter Buy Button

Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...

Posted by: Creativepool
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Leaders

One Direction officially “beat bullying” at the Clio Awards

Sew Branded, the brand image and marketing consultancy based in New York, has recently been honoured with a Clio Music Award for their “Together Against Bullying” public service announcement, which featured the boy band phenomenon One...

Posted by: Benjamin Hiorns
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Leaders

Publicis poaches JWT's Floriane Tripolino

Publicis Worldwide has named a new business director to manage global accounts across the APAC region. Floriane Tripolino joins Publicis from JWT, where she served as regional business director, overseeing blue chip accounts such as Kellogg's and...

Posted by: Benjamin Hiorns
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Leaders

Braintree join the Bitcoin bandwagon

Braintree, a subsidiary of eBay (eBay acquired Braintree in an all-cash £800 million deal almost a year ago) that deals with the payment processing for a number of popular mobile apps, recently announced that it would be accepting Bitcoin...

Posted by: Benjamin Hiorns
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

Freelancers, stop ignoring customer retention!

Most freelancers think that 'customer retention' and 'brand loyalty' are just terms that get thrown around by marketers and don't apply to them. But no matter how small the business in question may be, customer retention is always relevant. In fact,...

Posted by: Copywriting Is Art
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Leaders

Microsoft and Sony go head to head at Gamescom 2014

Yesterday at Gamescom, the annual gaming convention which is currently taking place at the the Koelnmesse in Cologne, North Rhine-Westphalia, Germany, Microsoft and Sony laid out their cards for the coming fiscal year for their respective gaming...

Posted by: Benjamin Hiorns
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Leaders

What does working with John Hurt have to do with copywriting?

John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...

Posted by: Ashley Morrison
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Leaders

*&%££!! On copywriting, artichokes and swearing.

I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...

Posted by: Magnus Shaw
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Leaders

SegPay extends its contract with Creaxion for five more years

The Atlanta-based Creaxion, one of North America's leading marketing firms, announced recently that it had signed up SegPay for five more years; the longest, and perhaps most significant client contract in the agency's 16 year history. SegPay is one...

Posted by: Benjamin Hiorns
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Inspiration

Burn and Create. Be a Fanatic.

Hello, my name is Denis Voronin, I'm 27 years old , I have a beautiful wife and two cool children, a son and a daughter. I was born and live in Russia and I think in the future and I will stay in Russia.I started working with Fotolia at the beginning...

Posted by: Fotolia
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Leaders

Ogilvy CommonHealth New Jersey promotes five and makes two new hires

The health behaviour experts at Ogilvy CommonHealth Worldwide announced yesterday that its New Jersey office had made five promotions and made two new hires. Promotions Former account executive Libber Werner has been promoted to the role of senior...

Posted by: Benjamin Hiorns
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Leaders

How to make yourself a billionaire with a failing social network.

How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...

Posted by: Magnus Shaw
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Leaders

No entry. Isn't it time for an alternative to passwords?

That which was designed to save us, is spoiling our lives. Which is a fancy way of saying that passwords have become a terrible pain in the elbow. About fifteen years ago, when most of us began our connection to the sprawling internet beast, we only...

Posted by: Magnus Shaw
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Leaders

WPP CEO survives shareholder revolt over excessive pay

WPP CEO, Sir Martin Sorrell has survived yet another revolt against his gigantic salary and bonus package, after over a quarter of the advertising giant's shareholders failed to back it at the company's annual general meeting yesterday, which took...

Posted by: Benjamin Hiorns
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Leaders

A Changing Tesco: What Does It All Mean?

Tesco hasn't had an easy time of it lately. First the horse meat scandal, then the bad news that last quarter saw a 3% drop in sales. Since then, Tesco’s been doing some serious soul searching, questioning everything from its ethics and health...

Posted by: bluemarlin
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Features

What does Creativepool's Salary Guide have to do with Wimbledon?

Today sees the start of my favourite time of year: Wimbledon fortnight. And with Andy Murray defending his title and the intrigue surrounding his appointment of 2006 Ladies Champion, Amélie Mauresmo, there's a lot to be excited about. What does...

Posted by: Ashley Morrison
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Workshop

2014 Salary Guide & Survey

It may have taken a few months... but we have finished tackling one of the hardest subjects in the workplace, the paycheck. We have exposed the elephant in the room by asking tough questions, collecting data, and analysing opinions. Inside you will...

Posted by: Alexandra Schott
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Leaders

M&C Saatchi signed up by Sky Bet online gambling

It was announced yesterday that the Sport & Entertainment division of M&C Saatchi had been selected as the agency to deal with the title sponsorship of the English Football League by Sky Bet, the online gaming subsidiary of BskyB, the UK's largest...

Posted by: Benjamin Hiorns
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Leaders

Slipped Discs. Who's buying all this vinyl?

How much would you pay for a copy of Nik Kershaw’s album ‘The Riddle’? Should you wish to add it to your iTunes collection via Apple’s store, it would cost you about £5.50. On Amazon’s marketplace, you could pick up...

Posted by: Magnus Shaw

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