Displaying 37 - 72 of 3210 results
Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...
Posted by: Creativepool Editorial
From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...
Posted by: TVSquared
Authenticity is key in this always-on world, and nothing does more for your brand than making authentic connections with consumers. To better help your message rise above the clutter and stick in a consumer’s consciousness, you need content...
Posted by: Jukin Media
Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...
Posted by: Jukin Media
According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...
Posted by: Nicky Anstice
The Robot ordered to write lines as punishment for a crime not yet committed A robotic arm writes repeated promises not to hurt humans in artist Filipe Vilas-Boas and architect Paul Coudamy's installation The Punishment. The piece was designed to...
Posted by: Creativepool Editorial
Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...
Posted by: Kate Lewin
We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...
Posted by: Emma McCarthy
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, the location-based marketing platform, has announced the results of a quantitative media trial examining how location based audience targeting (LBA)...
Posted by: Creativepool Editorial
The importance of engaging primary “Social influencers” in the rapidly ascending and ever-evolving online video (OV) channel has been well documented, but a pivotal aspect of its growth is being neglected: the significance of the...
Posted by: Creativepool Editorial
Power your creativity with live sessions from inspirational artists. Join Adobe on 21st June through to 23rd June to power up your creativity with live sessions from inspirational artists. You'll also see what's new and cool in your favourite...
Posted by: Torpedo
Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...
Posted by: Benjamin Hiorns
Celebrity endorsements-great for brand recognition, potentially not-so-great if your celebrity endorser ends up embroiled in scandal. Celebrities are people and people make mistakes. Unfortunately, the mistakes of celebrity endorsers are played out...
Posted by: BENlabs formerly Greenlight
#GetTheMayor - A Future Platform for Citizen Engagement Razorfish recently announced the results of their #GetTheMayor platform; a world-first creative digital platform for the German city of Heidelberg, which allowed citizens to influence genuine...
Posted by: Creativepool Editorial
The Internet is a prime place to gather people together. Sometimes you don’t necessarily need a group of trolls coming together to slam the Yeezy Boost, or unendingly comment on the blue-black-gold-white dress debate. You might wonder why these...
Posted by: Jade French
The Rockwell Group is currently working with Wilkinson Eyre Architects on a plan to redevelop part of the Battersea Power Station, which has been an unused blight on the banks of the Thames since it was closed more than 30 years ago. Since then it...
Posted by: Benjamin Hiorns
Persistent Peril create a visually impressive animation for the official music video ‘Phantom Power’ from Diagram’s upcoming album, Chromatics. As Vimeo Staff Pick and over 86k plays so far, Persistent Peril's emotional music promo is being...
Posted by:
Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...
Posted by: Creativepool
Earlier this week M&C Saatchi LA launched a new campaign for the new 'Tiger Trail' exhibit at the San Diego Zoo Safari Park. Whilst the campaign is primarily focused around TV, the integrated campaign will also feature three pieces of tiger-themed...
Posted by: Benjamin Hiorns
Chicago-based emerging cultures marketing agency Lapiz, have promoted the 2014 Chicago Latino Film Festival with a new marketing campaign entitled “All About Great Stories,” which explores the importance of a great story at the movies....
Posted by: Benjamin Hiorns
Do I moan a bit in my Creativepool columns? Don't answer that. As a fully paid-up, grumpy old copywriter, I know I probably do. But you can relax, because today I'm discussing something I really, really like. And handily, it's an...
Posted by: Magnus Shaw
This month’s article looks at the positive steps you can take to make sure you stay secure in your current role. Jonathan Lindon, Director of Source, gives us the lowdown on how to impress your boss and keep your job. Mobile, digital,...
Posted by: Creativepool
It’s the biggest event of the year. Five billion people are expected to tune in. Legends will be made. Yes, this… is the Advertisers World Cup, where sponsors and non-sponsors compete for attention on a global scale. Brands attempting...
Posted by: Creativepool Editorial
Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...
Posted by: Creativepool Editorial
Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...
Posted by: Creativepool Editorial
Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...
Posted by: House 337
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...
Posted by: Creativepool Editorial
The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...
Posted by: Creativepool Editorial
Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...
Posted by: Creativepool Editorial
Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...
Posted by: Woven Agency
Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...
Posted by: Creativepool Editorial
Curious Films - The Wilderness Society Zoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool Editorial
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
Posted by: Creativepool Editorial