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Leaders

The Future of Designing Healthcare Brands

As we continue to see healthcare take on the lifestyle category, design has a crucial part to play in championing this shift and creating a new expression around health empowerment. Healthcare is becoming more of a lifestyle category than ever...

Posted by: ECHO
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Leaders

The Week in Branding

Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...

Posted by: Creativepool Editorial
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Leaders

Top Ten Account Wins of the Week

WCRS - First TransPennine Express First TransPennine Express, a UK train operating company which services the major cities of Northern England as well as Scotland, has just appointed WCRS as its creative agency following a competitive four-way pitch...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From KFC to Budweiser

Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Creativepool Editorial
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Leaders

Mother Design Goes into Partnership with Plenish

Mother Design, the design, branding and experience arm of independent creative company Mother, has gone into partnership with British juice brand Plenish to help propel its cold-pressed, organic juices into the mainstream. Plenish Founder Kara Rosen...

Posted by: futurefactor
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Inspiration

Focal Point: Celebrating Red, White & Blue with Crispin Finn

Crispin Finn aka Anna Fidalgo and Roger Kelly, are a London based duo obsessed with creating beautiful bits of design, illustration and typography in red, white and blue. Check out thier iconic cocktail screenprints...we're obsessed. So first off,...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From Maccy D's to Gumtree's

Boxer - McDonald's Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...

Posted by: Creativepool Editorial
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Leaders

The Week in Design

Price Philip Designers Prize set to return in 2016 The Prince Philip Designers Prize, which was run by the Design Council from 1959 to 2011, is set to return next year. The annual prize will now be run by the Chartered Society of Designers, which...

Posted by: Benjamin Hiorns
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Leaders

Agency Cribs Episode 2: Heading to Camden with jones knowles ritchie

In the second sneak peek behind the curtains of adland’s biggest, best and brightest shops, we offer you an insightful look into the day-to-day operations of jones knowles ritchie, an award-winning global design agency based right in the heart...

Posted by: Creativepool
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Leaders

Rebrand Roundup: From a Great Green Wall to Google Ventures

Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

Nintendo confirm their Quality of Life initiative is not dead yet After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...

Posted by: Benjamin Hiorns
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Leaders

So who was behind those 'prefect' Harry Potter posters?

As an unashamed lover of the Harry Potter books (and movies to a lesser extent), I was one of millions of fans who were largely unwilling to let the franchise go when it climaxed rather spectacularly at in 2011. So whilst J.K Rowling and Warner...

Posted by: Benjamin Hiorns
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Workshop

10 Tips for contacting Agents & Publishers

In a recent article I pulled together 10 Tips for Creative Writing; remember those? Okay. So you’ve followed the tips, come up with some of your own besides, and penned that fantasy novel / autobiography / collection of short stories…...

Posted by: Michelle Collier
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Leaders

Rebrand Roundup: From Swedish Cuisine to the BFAs

Kessels Kramer - NRW Forum Kessels Kramer has designed a new identity system for NRW Forum, the German cultural centre, based around the phrase “Change is the only constant.” Taking this as a starting point the only thing that is certain...

Posted by: Creativepool Editorial
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Leaders

The Black Cab Interview Singapore: Ian Perkins - ECD at Name and Name

The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...

Posted by: Creativepool
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Leaders

Rebrand Roundup: From Opera to Gourmet Goat!

Blast - The Wellcome Trust The Wellcome Trust has turned to Blast to communicate “The Crunch,” a new public engagement initiative that promotes good food, health and environmental education in young people. Blast has worked on naming The...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Snoop Dogg to Chilean pop-ups

Pentagram - Leafs by Snoop Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...

Posted by: Creativepool Editorial
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Leaders

Creative Circle want us to test our advertising knowledge

Creative Circle, the longest running advertising awards body in the UK, has launched a social media focused campaign called #namethebrand to mark their call for entries for the 2016 awards. The campaign, created in collaboration with Leo Burnett...

Posted by: Creativepool Editorial
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Leaders

Say bye to Coco: Is Birch the next trend in packaged water?

British design studio Horse has created a unique log-like carton and a Norse-inspired identity for the aptly-named Tåpped; a drink actually made from birch-sap. Created to help the Finnish drink break into the UK market, the design aims to...

Posted by: Creativepool Editorial
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Industry

What to see at FUTURE ARTEFACTS this weekend

Last night we had the chance to have a peek at the inaugural FUTURE ARTEFACTS showcase at Shoreditch Studios in London. The aim of FUTURE ARTEFACTS is to bring together the world’s most progressive music, arts publishing, fashion and tech...

Posted by: Creativepool Editorial
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Leaders

Cadbury and Fallon mount a search for the new Milk Tray Man

Cadbury has unveiled a new campaign that launches a nationwide search to find the next Milk Tray Man, bringing back an iconic company mascot that was arguably once as integral to the Milk Tray brand as the Milkybar Kid was to Milkybar. Kicking off...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky - Turkish Airlines CP+B London has launched a new campaign for Turkish Airlines, starring football star Didier Drogba. “How Do You Make A Didier” condenses the busy life story of the former Chelsea striker into...

Posted by: Creativepool Editorial
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Job Description: Graphic Designer

Graphic designers work to bring many kinds of communication alive. They produce designs that get their clients' messages across with high visual impact. The role demands a keen business sense as well as creative flair. View People View Companies...

Posted by: Creativepool
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Leaders

2015 CLIO Awards Roundup

The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...

Posted by: Creativepool Editorial
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Leaders

KFC collaborates on first fashion collection with Katie Eary

To mark the launch of a new, more sophisticated and calorie conscious lunchtime menu item called the Ricebox, as well as London Fashion Week, KFC challenged British designer Katie Eary, to design a clothing collection in a lunch hour to reflect the...

Posted by: Creativepool Editorial
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Leaders

Grey Africa to launch design studio

Grey Africa has expanded its “Open and long, famously effective” service offering with the development of its specialist branding development unit Grey Design. The design division is integrated within the current Grey Africa structures and...

Posted by: Creativepool Editorial
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Leaders

PG Tips gives the Monkey a Vajazzle

I am all for the idea of using a soft toy as an advertising tool. Indeed, I am a proud owner of not only at least 4 supposedly Russian meerkats and a vintage “Flat Eric” (I'm really showing my age here), but even a couple of those...

Posted by: Benjamin Hiorns
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Leaders

Former Apple CEO makes an iPhone for the developing world

Whilst there are now more Android smartphones on the market than there are iPhones, Apple's handset is still arguably the definitive smart device, despite its exorbitant cost. It's this cost, however, that has irked the tech giant's former CEO John...

Posted by: Benjamin Hiorns
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Leaders

The London Design Festival ROCKS

Even though the recorded music industry has been falling into a perpetual tailspin since the advent of the “Free” download (it's not free it's stealing), live music is more popular than ever before. In fact, many acts (even the big ones)...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Heineken - Van Gogh Museum Heineken have announced a three year sponsorship commitment with the internationally renowned Van Gogh Museum in Amsterdam. The commitment will go beyond a mere donation, and will also see the company use its flagship...

Posted by: Creativepool Editorial

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