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Inspiration

Five degrees (or days) for communication over: 360 to 365

Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...

Posted by: Andre Felix
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Leaders

Top 10 Account Wins of the Week

Team Eleven - Explore Learning The award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Bathrooms, Cookbooks, Opera and some very quirky beer

StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Tokyo

Tokyo is a never-ending magnet for creativity and no wonder - the city is rich with new opportunities at every turn, an infectious ‘anything is possible’ vibe, a huge population, and a steely determination to become Asia’s creative...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...

Posted by: Benjamin Hiorns
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Leaders

Visions in VR: Trends to Watch in 2017

It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

SCPF - TOUS TOUS, along with SCPF, presents the fifth instalment of the well-known Tender Stories series. A comprehensive communication campaign with the aim of depicting tenderness from a new angle, as well as revealing the new Autumn/Winter 16-17...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Creativepool Editorial
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Leaders

Food Trends 2017: How technology is shaping our future

Speaking at The Future of Food conference in Stockholm last week, Johan Rockström, professor of environmental science at Stockholm University, urged attendees to think about the implications of society’s next 10,000 years by focusing on...

Posted by: Kate Lewin
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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...

Posted by: Creativepool Editorial
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Leaders

Ocean Outdoor unveil Piccadilly Lights 4K digital transformation for 2017

Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...

Posted by: Creativepool Editorial
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Leaders

2016's Top Ten Most Powerful Christmas Ads

Whilst it might not have gathered as much media coverage as other campaigns, Lidl's Christmas Turkey has been found to be 2016's most powerful Christmas TV spot according to research carried out by Kantar Millward Brown. It tested 19 of this year's...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Casper & the new frontiers of sleep

In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Finding courage with Studio Mut

Based in South Tyrol, a very curious area of Northern Italy located right next to the country’s border with Austria, where the majority of residents speak German despite their Italian nationality, Studio Mut is used to looking at the world a little...

Posted by: Kate Lewin
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Leaders

Cawley Nea\TBWA becomes TBWA\Dublin and hires new ECD

Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a bold new chapter in the company’s development. The move is intended to better reflect the “Re-founders” culture at the heart of the agency, which acknowledges the process of creative...

Posted by: Creativepool Editorial
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Leaders

D&AD New Blood Shift offers alternative route into a Career in Design

When D&AD announced its New Blood Shift programme back in April this year, they did so with one priority. In their own words, they wished “To test a belief that success shouldn’t be about who you are, where you’re from, or who you...

Posted by: Benjamin Hiorns
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Industry

Why the advertising industry needs to be more Punk

The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...

Posted by: Creative Social
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Leaders

Top 10 Ads of the Week

McCann London - Subway Subway is releasing a new festive campaign to celebrate its limited edition new sub sandwich, the “Festive Feast,” which is packed with turkey, sausage, bacon, and cranberry sauce. The ad, created by McCann London,...

Posted by: Benjamin Hiorns
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Leaders

Creativity Breaks by Canopy & Stars is the perfect creative retreat

Being a creative individual isn't always a picnic. Unreasonable deadlines, the inability to switch off and those constant, nagging feelings that theres always “Something we should be doing right now” can often lead to heightened stress...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Isobel Following another year of record growth, creative agency isobel has appointed Rob Forshaw and Daryl Fielding as non-execs to support the agency’s senior team as they look to further accelerate their growth in 2017. Forshaw, who is an...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Taylor Herring - The Week Junior The Week Junior magazine have hired creative PR agency Taylor Herring to promote the brand in its debut year. The campaign will highlight Britain’s “Knowledge Gap” on current affairs and will see...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Karmarama - Kerrygold's Karmarama is launching a gleefully optimistic new TV campaign for Kerrygold’s spreadable butter range, which is set to go live this weekend. The inspiration for the idea came from the fact that the home of Kerrygold is...

Posted by: Benjamin Hiorns
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Leaders

AKQA analyse your selfies for Watch Dogs 2

Every day, millions of selfies are posted and shared, without a thought given to the risks they may pose, with advances in technology turning every camera and every selfie into a potential data mine ripe for hackers to excavate. To capitalise on this...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Camden Lock, Twinings, Action Against Hunger and more

Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...

Posted by: Creativepool Editorial

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