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Features

Oscars 2019: Who will win big at Sunday's Academy Awards?

Every year, Digital Cinema Media (DCM) launches a Fantasy Film League for the media and advertising industry, asking for predictions on who will win big at the Oscars which will be held this Sunday (24 February) in 2019. As the deadline to enter is...

Posted by: Zoe Jones
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Social Media

La La Land was robbed at the Oscars according to Social Media

Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...

Posted by: Creativepool Editorial
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Advertising

New York Times Oscars ad from Droga5 pisses off Trump

Advertising makes people angry sometimes. I get it. Those Go Compare spots and that notoriously broad moneysupermarket dance-off campaign could surely send even the most mild-mannered viewer into a fit of unbridled rage given the right circumstances....

Posted by: Benjamin Hiorns
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Entertainment

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Advertising

The Oscars are more expensive than the Super Bowl

Though it attracts only half the viewers, a recent study unveiled by Forbes has revealed that advertisers pay a larger premium to show off their wares at The Academy Awards, which were held in LA last night and were broadcast in the US on the ABC...

Posted by: Creativepool Editorial
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News

Visual Effects and the Oscars. The biggest losers?

by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...

Posted by: Creativepool
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Features

Innovation, brand value and the customer journey

Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...

Posted by: Creativepool Editorial
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Features

Eco or ego? The environmental impact of awards ceremonies

When it comes to paying lip service to environmental causes, the creative industries don’t exactly hold a monopoly but they are far from innocent either. As the generic public continues to ‘wake up’ to the realities of climate...

Posted by: Benjamin Hiorns
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Features

Oscar Pop: The 2020 Academy Awards through a Shutterstock lens

With the 2020 Oscars right around the corner, Shutterstock has just officially unveiled its latest Oscar Pop! poster series. A tradition among Shutterstock’s design team, the series combines the vibrant and sometimes playful colours, styles and...

Posted by: Creativepool Editorial
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Features

Creativepool Annual 2020 Spotlight: Simon Waloszek on next-gen creativity

Simon Waloszek is something of a Creativepool legend. In the 6 years since he first joined the site, his work has been nominated for the Annual four times and last year, he received two silver People’s Choice awards for his insanely colourful...

Posted by: Creativepool Editorial
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Features

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Design

8 designers on their Oscar movie poster remakes

Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Partizan Emma Westenberg is a Dutch director, born in California and based in Amsterdam who has justed been named as the latest addition to the Partizan roster. Her work can be described as a confident mix of classic visual tropes, fashion and fine...

Posted by: Creativepool Editorial
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Advertising

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Advertising

Publicis pull out of Cannes and WPP voice doubts

Shares in Ascential, the owner of Cannes Lions, fell more than 3% after Publicis Groupe said it would not enter the awards next year. Sir Martin Sorrell, meanwhile, CEO of WPP, adland's other big hitter, has said that “the jury is out” on...

Posted by: Creativepool Editorial
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Technology

Getty Images announces global VR partnership with Jaunt

Getty Images has announced an exclusive global distribution partnership with Jaunt, the industry leader in high quality cinematic virtual reality. The new partnership will enable Getty Images to provide premium cinema-grade VR video to enable...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

R/GA - PwC (PricewaterhouseCoopers)/Guinness R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...

Posted by: Creativepool Editorial
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Advertising

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Trends

This Imperfect Trend will improve your self esteem

The imperfection trend has been around for a while, but we’re only just seeing its permeation into the mainstream. In the last couple of months, we’ve seen Asda embrace wonky carrots and courgettes and when Getty Images released their top...

Posted by: Amplify
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Inspiration

Focal Point: Charles Williams is Made Up

Made Up is the commercial illustration and type studio of Charles Williams. Rooted in drawing, geometric shapes, the continuous line, isometric grids, interconnected forms and a surreal three-dimensional aesthetic, we’ve long been a fan of his work...

Posted by: Kate Lewin
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Features

Happy 75th birthday! 10 things you didn't know about Bugs Bunny

July 27, 2015 was the 75th birthday of Bugs Bunny, one of the best-known cartoon characters ever created. As suave as Raffles, and as witty as Oscar Wilde, he's a gifted dancer, and famous for his ability to avoid hunters - particularly the lisping...

Posted by: Magnus Shaw
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Entertainment

The BAFTAs: the award goes to...the dinner jacket

So, it looks we have a winner in the Eton versus Harrow battle. Yes, Eddie Redmayne toddled off with the BAFTA for Best Actor last night, leaving Benedict Cumberbatch with a more enigmatic expression of stiff-upper-lippedness than ever. Oh, sure, I...

Posted by: Ashley Morrison
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Advertising

JWT London boosts its planning department with two new senior hires

JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....

Posted by: Benjamin Hiorns
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News

The rise and rise of the no-makeup selfie

For the past week, Facebook has been awash with no make-up selfies. You will now be looking at your colleagues, friends, bosses maybe even girlfriends, with new eyes, knowing now exactly how everyone looks first thing in the morning, albeit via the...

Posted by: Jessica Hazel
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Inspiration

Trailblazers. The Dictator and the most extreme movie propaganda ever.

by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...

Posted by: Creativepool
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Advice

Opinions - Do you have to be nuts to be a creative genius?

by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...

Posted by: Creativepool

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