Displaying 1 - 36 of 82 results
They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...
Posted by: Ryan Watson
Originality is overrated. It's common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn't true. You can have something completely original and...
Posted by: Like Digital
Disruption, discomfort and discovery - our Creative Director, John, examines the industry's latest tool: AI. “At present our most dangerous pet is electricity-in the telegraph, the street lamp and the telephone. […] The telephone is the...
Posted by: Better
Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...
Posted by: Taker | Maker
Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...
Posted by: Creativepool Editorial
Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
There's a lot of buzz about how generative AI is streamlining processes and saving time in the creative tech industry. However, the aspect I find most intriguing is considering how creatives will utilise all this extra time afforded by these...
Posted by: Creativepool Editorial
If you’re reading this, you are more than likely familiar with Microsoft Word: the world’s most famous word processor that turned 40 years old last month. You may be surprised, however, to learn that this helpful tool has had an impact on the way...
Posted by: Novagram
How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...
Posted by: Creativepool Editorial
Ever since branding made its mark in the commercial world, rebranding has been a constant companion, keeping the edges fresh and reimagining brands for multiple generations. From 1950s post-war mergers to today's more elaborate digital reinventions,...
Posted by: Benjamin Hiorns
“Roko’s Basilisk” is a popular thought experiment. It proposes a hypothetical situation in which an all-knowing, all-powerful. An evil artificial intelligence comes into power in the future. It may want to destroy every human who...
Posted by: Think Design Manchester Ltd
There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...
Posted by: Benjamin Hiorns
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
Pop culture is a funny thing and it’s something that we, as creatives, must unfortunately remain perpetually cognisant of. How else are we meant to tap into the zeitgeist and get that constantly distracted and highly coveted Gen Z market to sit...
Posted by: Benjamin Hiorns
Hitchcock Michalski is a branding agency that strives to deliver useful, actionable brand solutions and “build distinctive brands”. According to founding partner Maciek Michalski, “Distinctiveness is a brand looking like itself and...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
It’s finally happened. 2023 has been, and always will be remembered as, the year when AI finally entered the mainstream conversation. To say its evolution has been swift would be a dramatic understatement, with the emergence of AI tools like...
Posted by: Benjamin Hiorns
Artistic appropriation, the practice of borrowing or recontextualizing existing images or ideas in new works of art, has a long and controversial history. From Marcel Duchamp's "readymades" to Andy Warhol's pop art, artists have long been fascinated...
Posted by: Peter Stylianou
With the Super Bowl less than a week away, System1, the leading ad effectiveness agency, explores what we can expect from the big event this year in terms of the all-important (and increasingly expensive) ad slots. The Super Bowl is TV...
Posted by: Creativepool Editorial
For many people, the idea of living and breathing football and being paid to do so is something of a pipedream. For Gav Rowe, however, the Chief Creative Officer at COPA90, it’s been a pretty exceptional reality for some time now. COPA90 is a...
Posted by: Creativepool Editorial
While new forms of advertising are continuously emerging to cater for the technologically advanced consumer, one form of out-of-home (OOH) marketing never goes out of fashion - advertising hoardings. Advertising hoardings are bold, grandiose, and...
Posted by: Creativepool Editorial
Proud-Robinson is a small but perfectly formed marketing agency that has worked “above, below and in most cases through the line.” They operate across borders, media channels, traditional networks and communications disciplines to make a...
Posted by: Creativepool Editorial
The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...
Posted by: Creativepool Editorial
Fraud. It’s the sort of thing prosperous and portly men in custard-stained three-piece suits commit. It’s the act of the corpulent quasi-banker and have-a-go crim with a knack for persuasion and loopholes. It’s grubby and...
Posted by: Creativepool Editorial
It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...
Posted by: Creativepool Editorial
Everything is smart these days, from your washing machine to your vacuum cleaner. Many anticipate a new era of the Internet, where networks, data and computers will be embedded into our domestic appliances. Then why shouldn't we make our coffee...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. With a gorgeous Branding project which was well worthy of a Bronze, Range Left was able to secure an award for the second...
Posted by: Creativepool Editorial
I was still in high school when a friend of mine showed me a distinctive ad, featuring a man as he talked directly at the camera. I had never seen an ad like that before - and certainly not in my overly traditional home country. To think that over...
Posted by: Antonino Lupo
Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...
Posted by: Antonino Lupo
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...
Posted by: Creativepool Editorial
Is our desire to be different in freefall? And could Covid be the unexpected cure? The dilemma of originality in advertising has been keeping the industry awake for many-a nights, and the issue never seems to untangle itself. As time passes, things...
Posted by: Creativepool Editorial
Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...
Posted by: Richard Holman
The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the creative industry, the Awards identify and acknowledge stand out work, in-house talent and rising stars within a...
Posted by: Inside Out Awards™
You never know what life may have in store for you. Sometimes it's great to just go with the flow and embrace opportunities as they come. Heather Golding has founded a whole career on that. Co-founder of TonyG with, well, Tony, Heather has found...
Posted by: Creativepool Editorial