Displaying 361 - 396 of 648 results
Various high-profile celebrities such as Eddie Izzard, Ross Kemp, Tony Robinson, and John Barrowman have appeared in a new ad launched yesterday in a campaign against Scottish independence. The “Let's Stay Together” campaign seeks to...
Posted by: Benjamin Hiorns
Saatchi & Saatchi Latin America and Conill Advertising, Saatchi & Saatchi's multicultural unit, announced yesterday that Javier Campopiano has been appointed to the newly created role of chief creative officer for Latin America and Multicultural USA....
Posted by: Benjamin Hiorns
Last week, I wrote a blog post entitled, Why on earth do I need a copywriter? I speak English and own a computer. As I'd hoped, the blog caught the attention of a lot of you - but not just copywriters, as it turned out. From designers to marketing...
Posted by: Ashley Morrison
In a move that is far from surprising, given their relationship with the Conservative Party, M&C Saatchi have been named as advisors on Better Together's campaign, which urges people to say “No” to Scottish independence. M&C Saatchi will...
Posted by: Benjamin Hiorns
The new campaign for Royal Mail MarketReach by Publicis Chemistry suggests that consumers want to use a combination of mail and email to communicate with them. The campaign is the first in a series of communications, which target new, former and...
Posted by: Benjamin Hiorns
The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...
Posted by: Magnus Shaw
Is there anything wrong with a writer reviewing a logo? After all, very few of us know our way around Adobe Illustrator or Photoshop, and I've never met a writer who went to design school. If then, you do think we have no business sounding off about...
Posted by: Magnus Shaw
M&C Saatchi has recently appointed to handle all creative services for NRMA Insurance, the biggest insurance creative account in the Australian market, which also includes their SGIC and SGIO brands. The agency won the deal (which is rumoured to be...
Posted by: Benjamin Hiorns
“If you look at the UK, we are suffering because we are not putting the time into the idea and there’s empirical evidence to say that the quality of our output has gone down. It’s not my opinion. Empirical evidence from the audience...
Posted by: Magnus Shaw
US retail giants Walmart has been winning significant plaudits of late for the bold new direction undertaken by their advertising campaign, which has been crafted by global advertising kingpins Saatchi & Saatchi. The campaign takes a decisively...
Posted by: Benjamin Hiorns
So ridiculous, it would have been rejected as a plotline in 'The Thick Of It'. That's not (or not necessarily) my opinion, it comes from the creators of 'The Thick Of It' and it refers to the 'advertisement' placed on Twitter by Grant Shapps,...
Posted by: Magnus Shaw
Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...
Posted by: Neale@CP Ricotti
I remember when all this were fields. And young people had respect for their elders. And dash it all, people spoke English PROPERLY in my day! Yes, I’m sure we’ve all heard the same old rant - if not from grandparents then from the old...
Posted by: Ashley Morrison
Tell us a bit about you Wesley... I began working in the creative industry in 1998 after studying at Central Saint Martins and Goldsmiths. Early on I specialised in digital and was lucky enough to be in the right place at the right time to ride the...
Posted by: Reading Room
Each year around this time, Pringles hits the US and UK shelves with new, limited-time-only, holiday-themed flavours. The flavours are festive and unexpected. They are flavourful and experimental products that are likely to be disgusting. White...
Posted by: bluemarlin
In the early days of television, a journalist asked the British Prime Minister whether he had anything he wanted to say to the nation. Eden paused for a moment, then said - "No." This exchange has passed into history as an example of a considerably...
Posted by: Magnus Shaw
When it comes to voicing an opinion, I don't tend towards coyness (regular readers may not be surprised to learn this). For instance, I more than happy to reveal that my political views broadly fall into the left-of-centre, liberal camp . Although,...
Posted by: Magnus Shaw
Just do it. Yes, that’s one of my top tips for today - or for any day when the creative juices aren’t running maybe quite as freely as you would like them to. Because no matter how creative we are, no matter what gems of genius...
Posted by: Ashley Morrison
“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...
Posted by: Ashley Morrison
Build a relationship with your recruiter to ensure that you are well placed to take advantage of the job opportunities they find. We explain why it’s important for us to have a good working partnership with our candidates and how our candidates...
Posted by: Source
Brace yourself, I have some shocking news. An advertiser has used sexually provocative imagery to sell their goods. I know, it seems incredible, but I think you deserve the facts. Don't panic though. Fortunately the moral might of the Advertising...
Posted by: Creativepool
by Magnus Shaw As the coalition continues to press citizens to find jobs, while simultaneously conspiring to reduce the opportunities available, jobseekers face further indignity. In recent weeks I've heard many opinion formers and politicians...
Posted by: Creativepool
- View Filip's Creativepool profile. ‘Born in Poland, Filip started doodling at an early age inspired by his dad (who, somehow, still wants to have nothing to do with it) and continued on throughout all his education, consequently failing to...
Posted by: Creativepool
How did you get started in the industry? Foundation Art, Graphics Degree, followed by much trudging around London with another Steve and a black portfolio, hearing ‘Come back with some more ideas next week' which eventually led to a 1st Job at...
Posted by: Creativepool
This is the first article to be written by Creativepool's writing competition winner, Alan Offord. Over the next few months he'll be looking at various topics including issues like the practice of free-pitching, ways designers stay motivated and more...
Posted by: Creativepool
Here's some industry advice from top designers on how to get the best out of your creative process as a designer. Whether you're working for a design agency or as a freelance designer, here are our top ten design tips to help you boost your creative...
Posted by: Creativepool
Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...
Posted by: Creativepool
What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...
Posted by: Creativepool
Here's some industry advice from top designers on how to get the best out of your creative process as a designer. Whether you're working for a design agency or as a freelance designer, here are our top ten design tips to help you boost your creative...
Posted by: Creativepool
by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...
Posted by: Creativepool
by Ashley Morrison. You may have heard of something called the three-second rule. In advertising terms, if the person you're trying to sell to doesn't understand your message within three seconds, then your message is too long. But the latest EE...
Posted by: Creativepool
by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...
Posted by: Creativepool
by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...
Posted by: Creativepool
Welcome to the CP Soapbox! Speaker's Corner is an opportunity for industry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want...
Posted by: Creativepool
by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...
Posted by: Creativepool
Is it a good time to be a freelancer working at creative agencies at the moment? It's a question that seems to get very varied responses as everyone's situation is different, and the availability of work is spread unevenly across the disciplines this...
Posted by: Creativepool