Displaying 1 - 36 of 672 results
Blogs can do many things. They can inform, entertain and sometimes educate. They can be a useful and more creative platform for someone to write more freely than when they begrudgingly trudge through the corporate work they might have to do for their...
Posted by: Creativepool
A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...
Posted by: Creativepool Editorial
Pam Grossman, Director of Visual Trends at Getty Images, explains how, whilst they have made significant progress, brands still have their work cut out for them if they want to champion true diversity. Pam Grossman Technological advances have...
Posted by: Creativepool Editorial
There is no single formula to creating the ultimate in sustainable packaging, and that is because there is no singular metric by which we measure sustainability. Emissions, waste, toxicity - in fact all nine planetary boundaries - these are just...
Posted by: Denomination
Creative Director of Brand Nu, Radim Malinic shares his clever hacks for speeding up your workflows, getting new briefs completed on time and delivered to clients in a timely fashion. Radim Malinic Start with a strategy The key to any successful...
Posted by: Creativepool Editorial
Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...
Posted by: Benjamin Hiorns
Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...
Posted by: Creativepool Editorial
IBM’s finding that 70% of people aren’t impressed with digital brand experiences has echoes in tech history according to Tariq Khan, Director of Interactive at TMW Unlimited. Tariq Khan (far right) with Chris Buckley (left) and Chris...
Posted by: Creativepool Editorial
Third Age Creativity: The future of the creative world by Duan Evans, International Executive Creative Director at AKQA Think for a second - what do you think is the most amazing thing created by mankind? Is it a city like New York, or a single...
Posted by: Creativepool Editorial
Third Age Creativity: The future of the creative world by Duan Evans, International Executive Creative Director at AKQA Think for a second - what do you think is the most amazing thing created by mankind? Is it a city like New York, or a single...
Posted by: Creativepool Editorial
“You can’t be what you can’t see” It feels like change is the only constant in today’s society. 2016 was full of truly shocking political events, that have shaken the collective consciousness, whatever side of the...
Posted by: Creativepool Editorial
Snapchat, the early darling of the millennial social media world just turned five and entered big school with the announcement of its IPO last month. The original platform for horny teenagers with short attention spans has matured into a broader...
Posted by: Creativepool Editorial
We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...
Posted by: Creativepool Editorial
At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...
Posted by: Creativepool Editorial
Brands, politicians and communicators need to break the anger cycle that fuelled Brexit and brought Trump to the White House to successfully engage the public, BMB’s top team has warned. At the Eurobest festival in Rome yesterday (Wednesday,...
Posted by: Creativepool Editorial
As consumers stroll calmly into November, retailers are officially hitting the Christmas period. They're reaching the last leg of an 11-month long process that has involved passion, hope and money (on top of the blood, sweat and tears) to get...
Posted by: Creativepool Editorial
by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...
Posted by: Creativepool
by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...
Posted by: Creativepool
Throughout history, advertising has played a significant role in supporting and promoting social movements. By leveraging the power of media and public influence, advertisers have helped shape public opinion and bring attention to various social...
Posted by: Benjamin Hiorns
Ah, cancel culture-a term that undoubtedly evokes spectacular eye rolls, heated debates down the pub, and, for some, a quiet nod of understanding. It’s a modern phenomenon that’s already been satirised to death but while the actual phrase...
Posted by: Benjamin Hiorns
In ‘hold the front page’ news, the pundits on BBC Radio 4 offered that the race to choose this country’s next leader might well be decided by an electorate whose primary source of news - and so opinion - is still newspapers. That...
Posted by: Richard
The pandemic has highlighted the importance of credible and reliable information. However, the reliance on user-generated content online as a source of truth for news has increased the risk of exposure to bias, misinformation and potentially harmful...
Posted by: Creativepool Editorial
The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...
Posted by: Creativepool Editorial
Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...
Posted by: Neale@CP Ricotti
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial
The thing is, we’re encouraged to seek advice. To check in that we’re on the right track, and haven’t checked-out to some other destination or direction on the project. Getting up and going and asking for some objectivity it is a good thing to...
Posted by: Richard
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...
Posted by: Benjamin Hiorns
Public opinion on the Kardashian family is almost as polarising as the public opinion on the Trump family, so it was always going to be a risky move to hire one of the notoriously fame-hungry siblings to front a national advertising campaign. The...
Posted by: Benjamin Hiorns
Illustrator Jaka Vukotič spent much of his time doing different drawings, illustrations, and cartoons, whilst growing up in a land transforming from socialist Yugoslavia to capitalist Slovenia. The radical socio-political shift from egalitarianism...
Posted by: Fotolia
Ukrainian creative agency Bickerstaff.734 implemented a campaign targeting the influential art world during Venice Biennale preview days. At the 60th Venice Biennale, Ukrainian creative agency Bickerstaff.734 sparked conversations with their...
Posted by: Bickerstaff.934
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns
There are few words as cutting and divisive in 2024 as “cancelled.” It’s a term you’d once only have heard in relation to your favourite TV series or perhaps an unwise Amazon order but today, it’s something that happens...
Posted by: Benjamin Hiorns
There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...
Posted by: Benjamin Hiorns
Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments. Set around the insight that it’s often...
Posted by: Creativepool Editorial