Displaying 1 - 36 of 485 results

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Leaders

New Churchill dog divides opinion online

A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Top tips for speeding up your creative workflow

Creative Director of Brand Nu, Radim Malinic shares his clever hacks for speeding up your workflows, getting new briefs completed on time and delivered to clients in a timely fashion. Radim Malinic Start with a strategy The key to any successful...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Brands can no longer afford to ignore diversity

Pam Grossman, Director of Visual Trends at Getty Images, explains how, whilst they have made significant progress, brands still have their work cut out for them if they want to champion true diversity. Pam Grossman​ Technological advances have...

Posted by: Creativepool Editorial
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Features

Creative Opinion: Jani Guest on the steady decline of TV advertising

Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinion: Eurovision and YouTube

Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Immersive Filmmaking in 2017

We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Creativepool Editorial
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Features

Can blogs change an opinion?

Blogs can do many things. They can inform, entertain and sometimes educate. They can be a useful and more creative platform for someone to write more freely than when they begrudgingly trudge through the corporate work they might have to do for their...

Posted by: Creativepool
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Workshop

Opinion - The will to live. How complacency is ruining retail.

by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...

Posted by: Creativepool
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Features

It’s okay if you don’t want that six-figure freelance life

‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...

Posted by: Antonino Lupo
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Workshop

Are you being overworked?

Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...

Posted by: Antonino Lupo
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Inspiration

Mosaics of creative excellence - #AnnualSpotlight

The first time we laid eyes upon Charis Tsevis's work, we knew we'd found something incredibly special and unique. For some reason that still escapes our best guessing exercises, Charis loves mosaics and has founded a whole, entirely personal style...

Posted by: Creativepool Editorial
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Leaders

Discussing sonic branding with the Global CMO of amp - #GettingToKnow

The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...

Posted by: Creativepool Editorial
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Features

The top qualities of a successful marketing leader

We’ve seen all sorts of scenarios and an abundance of different situations in the past year. In all of these cases, the best brands in the eyes of the public were the ones showing compassion, empathy and care. In short, the most human. You...

Posted by: Antonino Lupo
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Inspiration

How his love for editorial design saved an art director - #MemberSpotlight

When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...

Posted by: Creativepool Editorial
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Inspiration

The spectacular resilience of an art director - #MemberSpotlight

Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...

Posted by: Creativepool Editorial
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Inspiration

The adaptability and reinvention of a talented retoucher - #MemberSpotlight

Determination or not, sometimes it takes just sheer luck to find your path in life. That's pretty much the story of Sasa Mihajlovic, an expert Serbian-born retoucher also working as Artem Retouching. Sasa is a master of setting the mood and tone for...

Posted by: Creativepool Editorial
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Leaders

How can brands be more honest in the year ahead?

In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...

Posted by: Creativepool Editorial
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Inspiration

Graphic Design and Synaesthesia – #MemberSpotlight

In the overload of information and noise that is the digital age, there has never been a stronger push to be yourself and promote your own uniqueness to the world. This is especially true of artists and creatives - everyone has their own style,...

Posted by: Creativepool Editorial
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Leaders

How can brands handle woke capitalism?

So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...

Posted by: Creativepool Editorial

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