Displaying 685 - 720 of 6371 results
Ben Mottershead is the Founder and Creative Director of design agency Studio BND. Ben's agency works with brands, companies and platforms to help them humanise their audience, harnessing the power of communication to deliver standout creative on a...
Posted by: Creativepool Editorial
The Mission Control Communications does not necessarily have a 'team' creative process. Firm believers in the power of collaboration, the team loves to work on sketch pads and bounce off ideas, until they find that menaingful emotional connection...
Posted by: Creativepool Editorial
3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...
Posted by: Creativepool
Martin Reznik has been a Creativepool member for over 10 years now, but it wasn't until recently that he started to leave his true mark on the greatest creative community on the planet (we're humble people outside of work, pinky swear). Since Martin...
Posted by: Creativepool Editorial
No matter your field of expertise, unless you have been living under a rock for the past few years, you’ll have noticed that purpose is on the rise. The industry has never been more in love with purpose and storytelling - quite literally...
Posted by: Antonino Lupo
From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...
Posted by: Quinine
Your mind is constantly jumping from one idea to another. You can barely focus on what you are doing now, as your side-projects seem to jump in from all angles. You struggle to complete one thing; and in the meantime, you get so inspired by other...
Posted by: Antonino Lupo
Founded in 2011 by two childhood friends, ORCA isn't afraid to work with the brave, the challengers and the disruptors. With clients from a broad range of different fields, this passionate and driven branding agency believes in the power of...
Posted by: Creativepool Editorial
Typography is the art of arranging text in a way that makes it not only legible but aesthetically pleasing. It involves font, structure and overall appearance, and works to catalyse a specific emotion in the reader. It brings the text to life and the...
Posted by: Creativepool
Sugar Creative is regarded as one of the leading creative innovators in the UK. Through the power of emerging technologies such as AR and VR, the team crafts beautiful stories (often with well-known characters) and works with brands all over the...
Posted by: Creativepool Editorial
Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...
Posted by: Creativepool Editorial
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
Illustrator Dima Kashtalyan is a believer in the beauty of uniqueness and the power of making a difference through art. Having started out his career as a graffiti and mural artist, Dima's style is beautifully detailed and evocative, just as you...
Posted by: Creativepool Editorial
Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...
Posted by: Antonino Lupo
The OREO brand has always been committed to playfulness and connecting with its most affectionate consumer base. To play on the nostalgia surrounding mixtapes for millennials, OREO has partnered with Digitas UK to create a digital activation that...
Posted by: Creativepool Editorial
Group CEO Mary Keane-Dawson works with social media platforms on a daily basis, establishing business relationships with clients who are interested in excelling in the scene. And with TAKUMI being an influencer marketing agency, you would be right to...
Posted by: Creativepool Editorial
It's not every day that you come across a premium craft brewery drawing inspiration from the legends of rock 'n roll. SingleCut is based in New York City and the brand was in need of concepts, packaging and designs for a new brew to be released over...
Posted by: Creativepool Editorial
For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...
Posted by: Imagination
Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...
Posted by: The Darnell Works Agency
Inspired by Mastercard and McDonald's in their respective sectors, Colgate saw a 'white space' in FMCG to tap into the realm of audio branding, and following their recent brand refresh, the time was right to start expanding the brand in this whole...
Posted by: Creativepool Editorial
Freelance Composer and Sound Designer Conor O'Brien has been playing music for most of his life. His passion for music composition and for striking the perfect soundtrack for any project is almost physically tangible in all the beautiful projects...
Posted by: Creativepool Editorial
Sara Alam is 26 and the Marketing Manager of Saddington Baynes. She is talented and passionate enough that her determination and ambition will lead her anywhere, guiding her steady steps in a much competitive industry. The best part? She did not need...
Posted by: Creativepool Editorial
It was 1989 when a British scientist felt the need to automate information-sharing between scientists around the world. Until then, universities and institutes worldwide had struggled to share instant information and data about new scientific or...
Posted by: Antonino Lupo
A guide to retouching rates, with tips and advice from experienced professionals in the industry Commercial Retouchers make the beautiful perfect. They are architects of polish, masters of design and how to present a product/campaign under the best...
Posted by: Antonino Lupo
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
You can never predict who is going to be the next portrait subject of Freelance Illustrator James Birks. We've been keeping an eye on his beautiful profile for a while, and each time a new release comes, we are equally amazed and surprised by the...
Posted by: Creativepool Editorial
The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...
Posted by: Antonino Lupo
If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....
Posted by: Creativepool Editorial
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
Sir Jonathan Paul Ive is one of those figures who will always be remembered for leaving an everlasting mark in the history of design, technology and creativity. Save for the late Steve Jobs, there is no one who had more relevance in the history of...
Posted by: Antonino Lupo
One fifth of the global population lives with a disability, but the world is not designed for disabled people. Even a task which may sound to us as simple as applying some deodorant can be a challenge that needs to be addressed. Which is exactly what...
Posted by: Creativepool Editorial
When we think of ads that made history, we usually focus on one particular aspect. We want to see the most expensive, the most effective, the one that made us all laugh or cry, maybe even the one who made us all wish we could start a class action on...
Posted by: Antonino Lupo
The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...
Posted by: Creativepool
The global pandemic has presented the creative industries with a great series of unique challenges. For creative professionals around the UK and beyond, such challenges led to most of the industry envisioning new, innovative creative solutions,...
Posted by: Creativepool Editorial
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo