ad: Annual 2022 Launch Event

Displaying 1 - 36 of 3466 results

*

Features

Better things to do: Why 1 in 4 admit to falling asleep on a video call

The video call has, in recent, post-pandemic times, become a pretty consistent part of the day for millions of us. It’s a strange phenomenon that bridges the gap between the physical meeting and the phone call and, for me at least, figuring out...

Posted by: Benjamin Hiorns
*

Inspiration

3 ways to give your video ads more sparkle this season

High shopper demand has made for an especially competitive Christmas this year, with brands using video as the glitter gun in their festive campaigns to capture optimum audience attention. Despite the rising price of video ads, smart video creative...

Posted by: Creativepool Editorial
*

Leaders

How brands can engage consumers online

It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...

Posted by: Creativepool Editorial
*

Leaders

Brands and Bands: The XX music video that's also a Calvin Klein ad

Even a few years ago, the concept of a credible, critically lauded indie rock band collaborating with one of the world's most visible brands would have seemed a preposterous concept. Imagine, for example, 2007 era Arcade Fire writing a jingle for...

Posted by: Benjamin Hiorns
*

Leaders

Honeycomb revolutionises video advertising distribution in the UK

Honeycomb, which officially launched in the UK this week, has been developed to make the video advertising delivery process simple and intuitive; taking assets from advertiser to broadcaster and publisher in a faster and more efficient way....

Posted by: Creativepool Editorial
*

Leaders

Twitter join the video streaming revolution

It was only a matter of time before Twitter decided to throw it's hat in the ring alongside YouTube, Vine and the like, but it would appear that the social networking behemoth's plans are a little more ambitious than would have perhaps been presumed....

Posted by: Benjamin Hiorns
*

Leaders

Video advertising thriving as Blinkx sees eightfold increase in profits

Blinkx has announced that its revenue has increased by 73% to $198m. Share price has been on a roller coaster following the company's failure to match analysts' early hope, however it has since more than doubled in the last year. The Blinkx report...

Posted by: Creativepool
*

Workshop

Has the disappearance of cookies reignited creative video advertising?

The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...

Posted by: Creativepool Editorial
*

Leaders

The creative, fascinating and overlooked history of the lyric video

What was the world's first lyric video? How was it born, and why was it important? Lyric videos often do more than show you simple words on screen. They are creative pieces of motion capture and/or production, they capture the viewer's imagination...

Posted by: Creativepool Editorial
*

Leaders

Shortcutting Video: The proven effectiveness of 2-second ads

A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...

Posted by: Creativepool Editorial
*

Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
*

Leaders

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
*

Leaders

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
*

Workshop

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicola Thompson
*

Leaders

Marcus Rashford and Willian save their serious prep for FIFA 17 online

Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. The film pastiches the serious tone of...

Posted by: Creativepool Editorial
*

Leaders

Pre-Roll the Most Informative & Engaging Video Ad Format

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with the video advertising specialists at YuMe Inc, recently announced the results of a scientific media trial examining the impact and value of pre-roll, mid-roll,...

Posted by: Creativepool Editorial
*

Leaders

NowDiscover GmbH bridges the gap between video content and e-commerce

NowDiscover GmbH, a unique content recommendation engine built to bridge the gap between video content and e-commerce/retail, has formally launched into market. Following successful customer trials and rapid team expansion, the platform, which...

Posted by: Creativepool Editorial
*

Leaders

Chester Zoo takes Islands project online

Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...

Posted by: Creativepool Editorial
*

Leaders

YouTube's Key, the future of online music

YouTube, the infinitely successful video streaming site now owned by Google, announced a new service yesterday, which might well out-do Spotify at their own game. If it lives up to its own hype that is. YouTube Music Key attempts to radically alter...

Posted by: Benjamin Hiorns
*

Leaders

Interactive video ads are going mobile

Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...

Posted by: Benjamin Hiorns
*

Leaders

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns
*

Leaders

AMV BBDO help Uncle Ben's launch their own online cooking show

As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...

Posted by: Benjamin Hiorns
*

Workshop

Anonymous Hosting and Online Anonymity

You are not the only one trying to keep your web host's IP address and domain name hidden from the public. No wonder, based on all the easy ways to find out who is hosting a website, including WHOIS (domain registration records), the payment methods...

Posted by: Anna Koretskaya
*

Industry

Proving your green credentials online

One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...

Posted by: Matter Of Form
*

Inspiration

Blockbuster video - Shining the #CompanySpotlight on Swhype

Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...

Posted by: Creativepool Editorial

Back to Magazine

ad:
ad: Annual 2022 Launch Event