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Advice

How to expertly promote your brand online

Standing out from the crowd online can be a tough challenge, as you will likely be going up against a considerable amount of competition in your industry. If you want your business to become instantly recognizable with your demographic, you’ll...

Posted by: Reporter
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Features

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Technology

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
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Economy

Jeremy Corbyn is the most searched political leader online in the UK

Ahead of the UK General Election this Thursday (08/06/17), new online search trends analysis research has reveals that Labour was the most searched for political party by the UK public from April to May 2017. Captify, a Search Intelligence driven...

Posted by: Creativepool Editorial
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Advertising

Marcus Rashford and Willian save their serious prep for FIFA 17 online

Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. The film pastiches the serious tone of...

Posted by: Creativepool Editorial
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Advice

Free online finance guide for freelancers

Unsure what your freelance rate should be? Fed up of pesky late-paying clients? Too scared to take a holiday? You need A Field Guide to Freelancer Finances! Packed with tips, reports, real life stories and much more, our free ebook is all about how...

Posted by: FreeAgent
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Entertainment

BBC3 as an online channel: Innovative or Desperate?

BBC Three will become the first TV channel in the world to make the switch from a linear broadcast channel to online-first destination. The reinvented BBC Three will offer TV shows to stream and download through new homes The Best Of and BBC Three on...

Posted by: Magnus Shaw
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Technology

The Independent closes its print editions to go online only

For some time, it hasn't been a question of 'if' but 'when' and 'who'. Well, now we know the answer. The Independent (and its Sunday title) is the first national UK newspaper to surrender its print edition and become a digital-only...

Posted by: Magnus Shaw
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Advertising

Sunshine help BBC3's online transition

When the news broke last year that BBC Three was going to be shelved as part of governmentally mandated cut backs at the beeb, I was more than a little upset. Not just because the channel is the source of my late-night Family Guy fix, but because the...

Posted by: Benjamin Hiorns
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Features

How companies convey reliability through their online presence

One of the key things that customers or clients search for in companies is that they can be relied on. Whether this is to provide them with food products, a new mortgage or simply to ensure that they deliver on their promises it is important that...

Posted by: Creativepool Editorial
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Features

Online ads are too annoying says Larry Page

There was a sticky period in the evolution of the World Wide Web. This was the time when developers and advertisers seized on pop-up technology, but before any ad-blocker software was available to mitigate it. If memory serves, it lasted about a year...

Posted by: Magnus Shaw
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Technology

Elon Musk to get Mars online

SpaceX founder and Tesla Motors bigwig Elon Musk recently revealed another of his ambitious projects; an internet connection that will link Mars with the world wide web. Musk hopes to achieve this by launching hundreds of geosynchronous...

Posted by: Creativepool Editorial
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Technology

Chester Zoo takes Islands project online

Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...

Posted by: Creativepool Editorial
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Technology

YouTube's Key, the future of online music

YouTube, the infinitely successful video streaming site now owned by Google, announced a new service yesterday, which might well out-do Spotify at their own game. If it lives up to its own hype that is. YouTube Music Key attempts to radically alter...

Posted by: Benjamin Hiorns
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Social Media

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns
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Entertainment

Could Fubar Radio be the future of online broadcasting?

UK radio is in surprisingly good shape. As the first electronic media mankind ever enjoyed, we might reasonably expect it to have been overtaken or eradicated by something more futuristic. In fact, listening figures are pretty robust and, although...

Posted by: Magnus Shaw
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Advertising

Publicis Groupe reportedly tipped to buy Criteo, the online ad company

The Publicis Groupe has been tipped to acquire Criteo, the online advertising company based in Paris, France. According to recent reports, the acquisition would help the Publicis Groupe expand its digital capabilities, as Criteo specialise in...

Posted by: Benjamin Hiorns
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Advertising

AMV BBDO help Uncle Ben's launch their own online cooking show

As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...

Posted by: Benjamin Hiorns
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Advertising

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

Posted by: Magnus Shaw
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News

M&C Saatchi signed up by Sky Bet online gambling

It was announced yesterday that the Sport & Entertainment division of M&C Saatchi had been selected as the agency to deal with the title sponsorship of the English Football League by Sky Bet, the online gaming subsidiary of BskyB, the UK's largest...

Posted by: Benjamin Hiorns
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Advice

Online resources for better freelancing

Is it a good time to be a freelancer working at creative agencies at the moment? It's a question that seems to get very varied responses as everyone's situation is different, and the availability of work is spread unevenly across the disciplines this...

Posted by: Creativepool
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Advice

Opinions - Skip this. Why online broadcast ads are a disaster.

by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...

Posted by: Creativepool
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Advice

Opinions - Online Logo Contests, the pros and cons.

by Jessica Hazel Online Logo Contests have been popping up all over the internet for quite some time now. They allow businesses and individuals to offer a set fee, or prize, for what they consider to be the best logo design. Hundreds of amazing...

Posted by: Creativepool
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Features

Why you should be investing in your staff

Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...

Posted by: Creativepool Editorial
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Entertainment

How Desperados became the most inclusive brand overnight

At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...

Posted by: Ryan Watson
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Features

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

Posted by: AKQA

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