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Workshop

How much should I charge as a freelance packaging designer?

Packaging design is a critical aspect of product development, and it plays a vital role in the success of any brand. A skilled packaging designer has the ability to create packaging that is not only aesthetically pleasing but also functional and...

Posted by: Creativepool Editorial
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Inspiration

Have we isolated ourselves from creativity?

Since the pandemic, our lives have completely changed, with remote learning and remote working much more common. But what does this do to our creative juices? Expanding on the knowledge and know-how design students and those working in design may...

Posted by: Creativepool Editorial
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Inspiration

Defining Brand – The Most Misconceived Word In Business

When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew naming the firm would be pretty important. After all, our name is our first impression....

Posted by: Lysle Wickersham
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Industry

Sinking our teeth into The Croc | #CompanySpotlight

How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...

Posted by: Creativepool Editorial
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Industry

The 2 Most Frequently Asked Questions

As the clock ticks down to the next Annual 2023 deadline next week, we thought we’d answer a couple of the questions that we get asked the most from entrants. #1 What is the difference between Judges' Scoring and People's Choice? The Annual...

Posted by: Creativepool
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Leaders

#GettingtoKnow COLLINS Designer Dev Valladares

Tell us a bit about your role! Is there a “typical” day? That’s a tricky one! I am part of both the design and the motion teams at COLLINS. So, one day I’m freely sketching new visual concepts for an R1 presentation; the next...

Posted by: Creativepool Editorial
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Inspiration

How to build high-value brands (and why you want one)

It was a fact not lost on George Clooney when he and Rande Gerber started Casamigos Tequila: strong brands are worth more. Casamigos, launched in 2013, sold four years later for a cool $1B netting Clooney an easy $233M. Not bad. The financial value...

Posted by: Lysle Wickersham
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Features

Professor Bot: How ChatGPT is already impacting education

Whether you need a sonnet written, some code debugged, or an article on astronomy written from scratch, ChatGPT can handle it in a matter of seconds. There seems to be few limitations to the AI-powered chatbot, and it can even do something as...

Posted by: Creativepool Editorial
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Industry

The role of customer service in protecting brand reputation

Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...

Posted by: Creativepool Editorial
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Inspiration

Falling into jewellery with Tessa Packard | #MemberSpotlight

How did you get into the industry? Abruptly and with no prior experience! I had been working in the commercial art world for some years, but increasingly daydreaming about starting a new career in the creative design industry. Winter approached,...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Flying Duck Studio Lab

Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Industry-leading DAM software company Bynder

Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Darren Groucutt, RX Creative Director at VCCP

Tell us a bit about your role! Is there a “typical” day? I am part of the Retail Experience(RX) leadership team at VCCP, alongside Rob Sellers, Steph Thomas and Stephen Renou and am responsible for the creative output, working on clients...

Posted by: Creativepool Editorial
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Inspiration

These hotels are true works of art | #BehindTheBrand

art’otel has revealed its vibrant new brand identity on the opening of the first London location at Battersea Power Station. Partnering with brand experience design agency Household, it is taking the brand on to the next chapter through a new...

Posted by: Creativepool Editorial
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Workshop

How to write compelling copy that actually sells | #MarketingMonth

No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online.  Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mark Izatt, Director of Cream Creative

Tell us a bit about your role! Is there a “typical” day? My role spans most client accounts at Cream, so I’m usually multi-tasking across campaigns - switching my mindset between brands, target audiences, messages, and...

Posted by: Creativepool Editorial
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Inspiration

Ragged Edge and Wise change the world's money | #BehindTheBrand

Fintech brand Wise launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. The identity is built from the single creative idea: The World’s Money, reflecting Wise’s vision to change the system,...

Posted by: Creativepool Editorial
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Workshop

How to hire a product designer

A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...

Posted by: Creativepool Editorial
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Industry

The Pursuit of Meaningful Innovation for Luxury Brands

Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...

Posted by: Matter Of Form
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Inspiration

The Luxury Report: The State of the Industry in 2023 and Beyond

Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...

Posted by: Matter Of Form
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Features

The age of equality and diversity? Not quite…

By Rachel King, founder and EP, Parkview Creative March often feels like a month of transition. Winter slowly disappears behind us and feelings of hope and optimism are rekindled. There’s a renewed energy for change. March is also the month we...

Posted by: Creativepool Editorial

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