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Features

Nostalgic this Christmas? Festive ad trends for 2022 | #HolidayMonth

Christmas is coming earlier than ever and it’s easy to see why. The festive season has always been seen as a soothing balm for the winter blues and things have never been bluer. But with things so unremittingly bleak, do we really want to be...

Posted by: Benjamin Hiorns
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Inspiration

The sports photographer that shoots from the heart | #MemberSpotlight

Karen Yeomans is an award-winning freelance photographer on a mission to help women be seen and support the rise of women’s sport. Based in North London, her clients include major names in the sporting sphere like Red Bull, Invictus and...

Posted by: Creativepool Editorial
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Industry

The Tokyo agency that took on the world and won | #CompanySpotlight

Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...

Posted by: Creativepool Editorial
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Workshop

Why good agencies shouldn’t fear recession

“The marriage of imaginative flair for business creativity and the diligent application of process is a match made in heaven to drive growth.” It’s no secret that the UK economy is in deep trouble. A botched mini-budget, consequent...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting art directors on Creativepool

Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...

Posted by: Benjamin Hiorns
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Inspiration

Sabrina Dridje on keeping our Tellys in tune | #GettingToKnow

The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...

Posted by: Creativepool Editorial
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Features

A freelancers guide to keeping your data secure

As freelancers, we sometimes have to deal with client data and the issue of cybersecurity often seeps into our consciousness. Because if that data is compromised while in our possession, it’s ultimately our fault, right? And who want to hire a...

Posted by: Benjamin Hiorns
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Industry

Zero to virtual production hero in 14 steps

Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...

Posted by: We Are Tilt
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Workshop

10 FREE recession-proof creative tools you didn’t know you needed

Everyone likes a freebie and with the news this morning that we are potentially heading into one of the worst recessions in history, the concept of getting something genuinely useful for nothing has never seemed more enticing. With that in mind, I...

Posted by: Benjamin Hiorns
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Inspiration

Bringing the Isle of Man into the digital age | #BehindTheBrand

Branding agency Lantern recently created a new campaign and brand refresh for Digital Isle of Man, showcasing the island as a centre of digital innovation. Brought on to bring the community lifestyle and natural landscape of the island to life,...

Posted by: Creativepool Editorial
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Inspiration

Putting the POP in pop culture with Hannah Gillingham | #MemberSpotlight

Hannah Gillingham is a UK based freelance digital illustrator and artist. Working with a conceptual approach to illustration, she creates painterly illustrations of her favourite characters from pop culture and design illustrated posters, exploring...

Posted by: Creativepool Editorial
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Industry

Under the microscope: Lessons learned from iconic British ads

TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...

Posted by: Creativepool Editorial
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Workshop

Setting fire to brand expectations with Firehaus | #CompanySpotlight

Scaling is hard for creative teams full of right brain thinkers with little in the way of practical business sense. That’s why we need companies like Firehaus. Based in the centre of Bristol, Firehaus is a brand consultancy specialising in...

Posted by: Creativepool Editorial
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Inspiration

Bowie: what can creatives learn from Moonage Daydream?

David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...

Posted by: Red Setter
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Inspiration

Samsung and the world’s first folding billboard | #BehindTheIdea

Samsung recently announced the launch of its folding billboard OOH campaign, created by Iris, to drive awareness around the release of its new Galaxy Z Flip4 , and the entire Samsung foldables range. This is the first billboard - used by a...

Posted by: Creativepool Editorial
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Leaders

Preparing for the creative journey and #GettingToKnow Carsten Glock

It takes quite a lot of confidence to name an agency after yourself. But GLOCK founder and CEO Carsten Glock certainly doesn’t come across as arrogant. Indeed, he never even set out to create an agency at all. But how did he get there and where...

Posted by: Creativepool Editorial
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Inspiration

You want my advice? No. Neither do I.

The thing is, we’re encouraged to seek advice. To check in that we’re on the right track, and haven’t checked-out to some other destination or direction on the project. Getting up and going and asking for some objectivity it is a good thing to...

Posted by: Richard
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Inspiration

The power of handwriting

You’ll likely have seen the news pan in on one of our country’s ex-Cabinet minister’s resignation letter, and it bears scrutiny as, unlike the protocol of these offices - where a careful word-processed and printed text is submitted (I’m...

Posted by: Richard
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Features

Top 5 mental health tips for freelancers | #MentalHealthMonth

There is a lot to be said for the life of the freelancer. The freedom, the flexibility, and the lack of people to answer to (besides your clients, of course) makes it a tempting path for many. I myself was tempted 15 years ago now and I’ve...

Posted by: Benjamin Hiorns
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Inspiration

The kinetic visual compositions of VJ Jamie Shaw | #MemberSpotlight

Jamie Shaw is a freelance Motion Designer with a background in Fine Art, specifically abstract painting and drawing but his passion has always been in VJing. Working initially within the events industry, he developed a specialism in projection...

Posted by: Creativepool Editorial
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Features

Why You Need to Embrace Environmental Branding Ahead of 2023

Simply having your sign out front won’t cut it anymore. In today’s competitive landscape, branding takes on a much more comprehensive approach. This demand has paved the way for environmental branding - an immersive approach that helps...

Posted by: Creativepool Editorial
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Features

Why design is a core battleground in the largest debates in tech

Design used to feel optional in tech, something to be sprinkled on at the end. Now, leading companies like Apple, Uber and TikTok rely on design and designers to identify new ideas and help users accomplish their goals - whether looking for their...

Posted by: Creativepool Editorial
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Inspiration

The Wild aims to crush the crushingly vanilla | #CompanySpotlight

The Wild bills itself as a “social-first” creative agency, which sits alongside social-first publisher Jungle Creations. To learn more, we spoke to Tom McGirr, Executive Strategy Director at The Wild, a man who feels that brands have...

Posted by: Creativepool Editorial
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Inspiration

The circular economy that never moves forward

A question for you. Don’t panic, its not one of those ‘which of these options’ quiz-check-button-traps. This is more rhetorical. I don’t expect you to decide how to answer right now. So, how much of your time is spent going...

Posted by: Richard
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Leaders

Exploring the inspiring world of Jaeyou Chung | #GettingToKnow

Jaeyou Chung, Associate Designer at COLLINS, is a multidisciplinary designer who gained experience interning for brand design agency Otherward before becoming a graphic designer for brand experience marketing and design partner Plus X. Now at...

Posted by: Creativepool Editorial
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Workshop

How to hire a great content manager

Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...

Posted by: Creativepool Editorial
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Inspiration

Overcoming the Paralysis Paradox

We are a society entrenched in pessimism, compounded by a lack of leadership and lack of trust. The future requires long-term goals and forward thinking. We need to aim forward and work backwards. This is what was proposed at the LS:N Future...

Posted by: LEAP
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Inspiration

Enter the tetrachromatic world of Ida Hay | #MemberSpotlight

Ida Hay is aSwedish/Norwegian illustrator and visual designer based in British Columbia, Canada who started drawing as soon as she was old enough to hold a pen. She has always been colour sensitive, already as a young child her family noticed her...

Posted by: Creativepool Editorial
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Leaders

Making brands impossible to ignore with White Bear | #CompanySpotlight

For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...

Posted by: Creativepool Editorial
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Features

Building workplace connections with neurodiversity | #MentalHealthMonth

To coincide with ADHD Awareness Month and Dyspraxia Week, Blessing Buraimoh, JLL’s Head of Diversity, Equity and Inclusion for Work Dynamics, writes about the challenges faced in the workplace by those who are neurodivergent in today’s...

Posted by: Creativepool Editorial
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Leaders

Podcaster Holly Moore on how anything is possible | #GettingToKnow

Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...

Posted by: Creativepool Editorial

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