Leaders
Facebook confirms AR glasses
Facebook has confirmed it is working on augmented reality (AR) eyewear technology. Last year, the company submitted a patent application for AR glasses which details using waveguide display with a two-dimensional...
Posted by: Creativepool Editorial
Leaders
The robot that helps ill children keep up with their schoolwork
Norway's installation at the London Design Biennale features a telepresence robot, which keeps kids in touch with the classroom if they're off school with long-term illness. Called...
Posted by: Creativepool Editorial
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Wieden+Kennedy - Nike
Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
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VCCP - Transport for London
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
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Thomas.Matthews - RCA
Thomas.Matthews has worked with the Royal College of Art (RCA) on a book and exhibition that explore sustainable design solutions in the publishing industry. “A Guide to ______ing Sustainability” has been created by...
Posted by: Creativepool Editorial
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Fitbit for your face
Dubbed “Level,” these smart glasses from VSP contain a magnetometer, an accelerometer and a gyroscope. Compactly located inside the left temple, these technological features track your steps, calories burned,...
Posted by: Creativepool Editorial
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Facebook confirms testing of downvote button
Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
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Elon Musk's $500 flamethrower is officially available for pre-order
The flamethrower that Elon Musk teased The Boring Company would start selling, which he also tweeted was sentient, has a safe word (“cryptocurrency”) and comes with a...
Posted by: Creativepool Editorial
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Melvæ r & Co - What's Brewing?
It is a little-known fact that Norway has some of the strictest laws in the world when it comes to alcohol. So much so that apart from going to a bar, the only place you can get hold of anything stronger than...
Posted by: Creativepool Editorial
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Delete - Movember Foundation
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - Godiva
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The...
Posted by: Creativepool Editorial
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Officer & Gentleman - Pornhub
Mommy’s Special Glasses by Pornhub looks like a typical Mother’s Day Greeting card (besides the fact it's from Pornhub, obviously), complete with a heartwarming message and frilly packaging. However, this is...
Posted by: Creativepool Editorial
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Proximity London - Virgin Atlantic/Virgin Holidays
As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin...
Posted by: Creativepool Editorial
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Jenny Sabin creates robotically knitted canopy for MoMA PS1 Young Architects
The New York-based architectural design practice Jenny Sabin Studio has won the MoMA PS1's Young Architecture Program competition with its plans for a shelter made entirely...
Posted by: Benjamin Hiorns
Leaders
Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...
Posted by: Benjamin Hiorns
Leaders
Now - Leo Vegas
Leo Vegas, the online casino, has launched the second installation in its campaign starring “Leo,” the 'Lion King' of mobile casino gaming. The campaign, created by Now, demonstrates how the brand's titular mascot is able...
Posted by: Benjamin Hiorns
Leaders
Recipe - Blue Dragon
Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...
Posted by: Creativepool Editorial