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Advertising

Ogilvy Pride launches in Hong Kong

For an industry built on a foundation of creativity, inclusivity and forward-thinking idealism, adland still has a way to go when it comes to workplace diversity. We've come a long way since the days of Mad Men of course, but there's still a long...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: From Pride to Popcorn

Bompas & Parr - Propercorn Institute of Flavour Bompas & Parr has designed popcorn brand Propercorn’s new month long pop-up, “Institute of Flavour.” Based in Soho, London, the pop-up features a popping room and kitchen where...

Posted by: Creativepool Editorial
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Advertising

Paddy Power walks with Brighton Pride

'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...

Posted by: Creativepool Editorial
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Advertising

Dublin Bus drives The Long Road to Pride

Last weekend, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible - the older LGBTQ+ generations - with a new activation called The Long Road to Pride. Working with creative agency ROTHCO, the bus company...

Posted by: Creativepool Editorial
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Awards

How Ogilvy won an Annual award in five seconds for Cadbury

Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...

Posted by: Ryan Watson
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Features

Somewhere Over the Rainbow: Brands and Pride 2018

By Suzie Ryan In case you hadn't noticed, it's Pride month. And in true marketing style, brands everywhere are pledging their allegiance to the rainbow flag. Does all this support aid the cause by raising awareness, or is it all a cynical marketing...

Posted by: Matter Of Form
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Video Games

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
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Advertising

BBH London and Absolut remind the LGBTQ community to Kiss With Pride

London Pride has been and gone, and was, by all accounts, a colossal success this year, firmly cementing the big smoke as a city of warmth and acceptance for the LGBTQ community. Absolut, however, wish to underline the fact that just because Pride is...

Posted by: Creativepool Editorial
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Advertising

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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Advertising

Proximity London give blue plaques a splash of colour for Pride

Many modern outdoor activations can feel gimmicky and trite, like physical click-bait. This is particularly true when they are tied to a specific event or celebration. This, however, really struck me as something smart, creative and bold. As part of...

Posted by: Benjamin Hiorns
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Advertising

Ogilvy encourage European creatives to work in London while they still can

After a highly successful first year, Ogilvy & Mather UK is now recruiting for the second year of The Pipe – the agency's unconventional 6-month creative internship that pays the London Living Wage. One of the few requirements to apply for The...

Posted by: Creativepool Editorial
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Advertising

Pride in London and WCRS celebrate love in all its forms

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and...

Posted by: Creativepool Editorial
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Advertising

Ogilvy & Mather tackle Cyberchondria for healthcare app Babylon

As a nation of hypochondriacs, it's become all too common for us to reach for Google to analyse our health concerns before actually booking a doctor's appointment. The problem is that Google often only serves to underline our worst fears, so before...

Posted by: Creativepool Editorial
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Advertising

Pride in London: Key campaigns from the celebrations

After the horror and dismay of the Orlando nightclub shootings on June 12 2016, LGBTQ communities around the world needed a show of strength and solidarity in the face of unmeritable evil. A key role in this recovery fell on London. Pride in London...

Posted by: Kate Lewin
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Advertising

Cannes Lions 2016 Network of the Year goes to Ogilvy & Mather

Whilst the final days of the 2016 Cannes Lions Festival of Creativity might have been coloured a little by results coming out of the UK on Friday morning, it can't be denied that it was a pretty incendiary year, especially when it came to...

Posted by: Creativepool Editorial
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Advertising

WCRS, Sir Ian McKellen, Graham Norton & more stand for Pride in London

The next phase in this year’s Pride in London campaign was launched yesterday, and featured some rather impressive names lending their voices to the cause, which is more vital than ever given the horrific events that transpired over the weekend...

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

Posted by: Creativepool Editorial
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Advertising

Ogilvy&Mather immerse us in historical sites destroyed by ISIS

Over the last several years, countless historical sites have been lost to the ages due to conflict and natural disasters. It's not just the buildings and artefacts that are taken either, but the heritage and culture behind them that has been left...

Posted by: Creativepool Editorial
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Advertising

Ogilvy & Mather named World's Most Effective Agency Network by Effies

Effie Worldwide has announced Ogilvy & Mather as the most effective agency network in the world, reclaiming the top slot it has held for three out of six years since the Effie Index was established. The agency was previously awarded the title in 2012...

Posted by: Creativepool Editorial
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Advertising

Ogilvy Berlin turn Mein Kampf into an anti-fascists bible

Fascism is one hell of a buzzword, and if there could be one fascistic figurehead, it would undoubtedly by Adolf Hitler. Yes, many have accused Donald Trump of holding similar values as the man many still refer to as the most evil to have ever walked...

Posted by: Benjamin Hiorns
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Advertising

Agency of the Week: Ogilvy & Mather

Going into the Red in Asia Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: Ogilvy & Mather

Sending Eric Cantona across the English Channel for Kronenbourg Heineken has revealed the outcome of the #LeBigSwim digitally-led campaign starring Eric Cantona for its premium lager brand Kronenbourg 1664. The campaign from Ogilvy & Mather London...

Posted by: Creativepool Editorial
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Advertising

The Boutique: A new fashion PR venture from Ogilvy

Ogilvy Public Relations has announced the launch of a speciality division that will provide communications strategy for retail, fashion and e-commerce clients, while helping brands forge strategic collaborations in the fashion space. The Boutique @...

Posted by: Creativepool Editorial
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Events

Ogilvy Labs at Digital Shoreditch 2015

As an official partner of Digital Shoreditch 2015, Creativepool joined the Ogilvy Labs Live day on Thursday 14 May to celebrate the outstanding achievements in the creative, tech and entrepreneurial communities. Held in East London's Shoreditch Town...

Posted by: Creativepool
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Advertising

Ogilvy & Zooppa clean up with IBM work

It was announced recently that Zooppa and Ogilvy took home a Gold award at the 2015 Internationalist Awards for Innovation in Media, which were held on March 26th at the legendary Times Square in New York. The award was for their combined work with...

Posted by: Creativepool Editorial

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