Displaying 37 - 72 of 2619 results
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...
Posted by: Creativepool Editorial
As someone who has been freelancing for the best part of two decades now, I noticed a definite sea change in the weeks and months following the dawn of the pandemic back in 2020. Little by little, friends that had been “company men”...
Posted by: Benjamin Hiorns
There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...
Posted by: Benjamin Hiorns
How did you get into the industry? I started making films when I was quite young, maybe 10 or 11 years old. A neighbour worked at an adult education centre in Peckham and could borrow a VHS camera they had there for me and a few other kids on the...
Posted by: Creativepool Editorial
This week, for our first company spotlight of 2024, we spoke to Simon Kringel, Co-founder of Scandinavian sonic branding agency, Unmute. How was your company born and where are you based? Me and my partner Daniel Schougaard was working in a company...
Posted by: Creativepool Editorial
A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...
Posted by: Benjamin Hiorns
This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...
Posted by: Creativepool Editorial
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...
Posted by: Creativepool Editorial
Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...
Posted by: Creativepool Editorial
Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...
Posted by: Benjamin Hiorns
Channel 4’s in-house creative agency 4creative has launched a striking campaign for Channel 4’s Change Climate season featuring the business and political elite as you’ve never seen them before - in their carbon skid marked...
Posted by: Creativepool Editorial
Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...
Posted by: Benjamin Hiorns
This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...
Posted by: Creativepool Editorial
The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...
Posted by: Creativepool Editorial
During the pandemic, the London-based agency Joint created the “Working from Joint Experiment” as the first shot across the bow for what they saw as the evolving landscape of the post pandemic world. As an agency that’s always held...
Posted by: Benjamin Hiorns
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My work day starts at 8:30am and ends at 5:30pm and typically includes both working in the business and working on the business. As Chief Strategy Officer, I’m responsible...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
This week we caught up with Dan Keefe, Head of We Are Social Studios, to discuss what it truly means to be a specialist agency in 2023. How was Studios born and where are you based? Studios is based at We Are Social’s London office in...
Posted by: Creativepool Editorial
Sex toy and lingerie retailer Ann Summers is looking to destigmatise cervical smear tests and communicate their vital importance to women with its latest integrated campaign. The social-first campaign was launched at the beginning of National...
Posted by: Creativepool Editorial
Plant-based pioneer, BOL Foods, recently unveiled a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning - “Bring On Life”. The...
Posted by: Creativepool Editorial
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...
Posted by: Benjamin Hiorns
This week, we spoke to Richard Morris, Partner at independent creative company Whistlejacket. He spoke about the humble beginnings of the agency just under 10 years ago, its recent pivot to a hybrid working model and how us creative humans MUST...
Posted by: Creativepool Editorial
Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...
Posted by: Creativepool Editorial
By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...
Posted by: Creativepool Editorial
This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...
Posted by: Creativepool Editorial
Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...
Posted by: Creativepool Editorial