Displaying 253 - 288 of 801 results
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
When an eagle-eyed Twitter user noticed an influencer posting images with identical cloud formations, he wasted no time in calling out her ‘spooky’ behaviour. Matt Navarra’s tweet (below) about Martina Saravia got 35k likes....
Posted by: Aaron Brooks
A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...
Posted by: Creativepool Editorial
ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...
Posted by: Ant O'Neill
Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...
Posted by: Creativepool Editorial
Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...
Posted by: Ryan Watson
Isabella Ciardelli, a current account co-ordinator seeking to become a future copywriter, threw her book my way for a nice and friendly portfolio critique. She took on powerhouse brand adidas and also showed off her bilingual skillset in a campaign...
Posted by: Kevin Forister
In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...
Posted by: Critical Mass
Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...
Posted by: Creativepool Editorial
Freelance illustrator Rebecca Hayter lasted just three months in her role at a design company before following her heart and going it alone. While the structure, salary and guaranteed workflow were nice for a while, her personal beliefs and stance on...
Posted by: Creativepool Editorial
Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...
Posted by: Creativepool Editorial
Eloise Varma is social media manager at London-based Tribal Worldwide but earlier this year, she took time out from her role at the agency to get involved with the Creative Mentor Network (CMN) programme. The organisation’s mission is to make...
Posted by: Creativepool Editorial
Things move fast in advertising. After writing a series of short stories to a creative director working on Unilever back in his hometown of Lisbon years ago, David Simoes managed to bag a meeting at the agency while looking for his first job. The...
Posted by: Creativepool Editorial
Not too long ago, smart speakers such as Amazon Alexa and Google Home were there just as a nice to have in the corner of the room. They’d be great for playing the odd song when guests were over or proving a conversation point mid-argument. But...
Posted by: Creativepool Editorial
New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...
Posted by: Rob Pratt
Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...
Posted by: thenetworkone
Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...
Posted by: Creativepool Editorial
"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...
Posted by: David Alexander
Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...
Posted by: ifour
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
One of the reasons why the Creative Mentor Network (CMN) was set up five years ago was to teach young people about the various roles that exist in the creative industries. Schools don’t necessarily offer information on all the ways creative...
Posted by: Creativepool Editorial
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...
Posted by: Ryan Watson
Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...
Posted by: Ryan Watson
Click on Spanish sisters Eva and Marta Yarza’s Creativepool profile and you’ll be met with an avalanche of colour. The creative duo, better known as graphic design studio Yarza Twins, picked up a silver prize in the Annual in 2018 and...
Posted by: Ryan Watson
London-based illustrator Matt Blease has been playing with puns for years but his wisecracking commentary on the world isn't quite delivered in the way you'd expect. The Breed London artist, who counts the likes of Google, The New Yorker, Nike and...
Posted by: Ryan Watson
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
We are super excited to announce our most recent signing - Geoffroy de Crécy. Geoffroy is a French director and illustrator, who continuously explores many ways to apply and combine the techniques of traditional animation, stop-motion, 3D and...
Posted by:
Portfolios, love them or hate them, they’re almost always an essential when applying for creative and design jobs. A portfolio is supposed to hold a selection of a designer’s best work, yet we have found that often they are either full of...
Posted by: Brand Recruitment
Etcetera - Ben Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
Have you committed genericide? I have. I do it at least once a week in fact. I commit genericide at work when I add more Post-its of things to do to my computer screen. I do it at home - when I’m relaxing in my garden in the hot weather with a...
Posted by: Rob Pratt
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...
Posted by: Creativepool
Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...
Posted by: Benjamin Hiorns
The annual pilgrimage to the French Riviera draws closer and as adland prepares to descend upon the south of France for Cannes Lions 2018, we have pulled a list of the parties you should definitely be seen at! We’ll be updating this list until...
Posted by: Creativepool