Displaying 1 - 36 of 694 results
In the first development of its kind, Magic Light Pictures and the Forestry Commission England are bring characters from The Gruffalo to life in an actual forest through the power of augmented reality. The Gruffalo Spotter app has been designed for...
Posted by: Creativepool Editorial
Nexus Interactive Arts director Evan Boehm has produced a new interactive animated film (see the trailer above), which launched online last week. “Solace” is a captivating interactive film based on a short story from the Pixel Juice collection by...
Posted by: Creativepool Editorial
The London-based Nexus Studios, in collaboration with Google Spotlight Stories, the VR storytelling specialists, has created an immersive and interactive experience with story at its heart. Directed by Nexus director Felix Massie, “Rain or...
Posted by: Creativepool Editorial
The charity End Youth Homelessness has been working closely with Nexus and Leo Burnett London to launch a commercial on October 10th 2016 (World Homeless Day), as part of a larger campaign to raise awareness of the dilemma faced by 80,000 young...
Posted by: Creativepool Editorial
Nexus has been commissioned to produce an immersive new story for Google Spotlight Stories, a narrative format for 360 degree, interactive stories on mobile platforms. Spotlight Stories, a project within Google’s Advanced Technology and...
Posted by: Creativepool Editorial
Together is better… Together makes a bigger impact. Together is more knowledgeable. Together is more cost effective. Together is easier. With strategic planning, advertising, digital, design and media planning under one roof, together is...
Posted by: Creativepool
How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...
Posted by: Creativepool Editorial
As companies rapidly evolve, it is to be expected that the priorities and expectations of roles within a brand evolve as well. But no position has changed quite as rapidly as the CMO. Once considered the nexus of all things creative, the CMO is now...
Posted by: Creativepool Editorial
Grant Paterson, Head of Gaming and eSports at Prism Wunderman Thompson, asks us to consider the implicit risks of the metaverse and whether or not regulation could be the answer. Imagine that you and your partner plan to buy a new car and travel to...
Posted by: Creativepool Editorial
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Posted by: Posterscope
Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...
Posted by: Creativepool Editorial
Park Village Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...
Posted by: Creativepool Editorial
Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...
Posted by: Creativepool Editorial
The week in Musk Tesla and SpaceX CEO Elon Musk has been popping up on news feeds of all shapes and sizes this week, primarily on the back of his rumoured relationship with the quirky pop star (and fellow AI sceptic) Grimes, but we're not here to...
Posted by: Creativepool Editorial
Grey London - McVities In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...
Posted by: Creativepool Editorial
Facebook confirms testing of downvote button Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
Y&R London - BBC Sport Winter Olympics Y&R London has created the latest campaign for BBC Sport to launch the 2018 Winter Olympics. Known as “The Fearless are Here,” the ad broke on the evening of Saturday 20th January and will continue...
Posted by: Creativepool Editorial
CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial
Not-for-profit, creative organisation ADCAN recently announced the launch of the 2017 ADCAN Awards. The annual film-making competition returns for its fourth year, and for the first time the awards ceremony will be held in the home of film, Los...
Posted by: Creativepool Editorial
Engine - E.ON This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial
It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...
Posted by: Benjamin Hiorns
CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...
Posted by: Creativepool Editorial
Pablo - MQ Having launched on the 16th January, the “We Swear” campaign from mental health research charity MQ is calling time on the unacceptable lack of progress in tackling young people’s mental health. New figures from the...
Posted by: Creativepool Editorial
Space - Glenfiddich The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...
Posted by: Benjamin Hiorns
Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...
Posted by: Creativepool Editorial
It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...
Posted by: Benjamin Hiorns
Tribal Worldwide London Tribal Worldwide London has announced the appointment of Andrew Liles to the role of Director of Technology, while Marie Bradley will head up Business Analysis; a brand new role and discipline within the agency. Liles joins...
Posted by: Creativepool Editorial
Johnny Kelly, a director and animator working for Nexus Productions, has created five beautiful films for Apple Health promoting Apple’s new app released this September. Each film highlights a different aspect of health; eating, sleeping,...
Posted by: Creativepool Editorial
BULLITT is excited to announce the addition of director Scott Weintrob. Weintrob’s brand of high action storytelling can be seen in his global spots for brands including Audi, Ford, Hyundai, Lenovo, Cadillac, Volvo, and Acura. His work on...
Posted by: Hype
It’s only eight months since our original Tech Tats article, which introduced you to the new wave of biowearables taking the tech world by storm. But the fast-paced environment surrounding the biowearable tech strain is such that it already...
Posted by: Kate Lewin
Last year we started something called TUG LIFE. This year, we’re delighted to have secured a bigger pop-up store, at the end of the iconic Brick Lane at the heart of Shoreditch. How digital media is driving real-life behaviour From cultural...
Posted by: Tug
Nextbit launches the gorgeous, crowd-funded Robin phone Kicking off a rather phone-heavy week in tech news, Nextbit has launched a new crowd-funded Android phone, which uses integrated cloud storage. The Robin was designed by Scott Croyle, former...
Posted by: Benjamin Hiorns
J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...
Posted by: Benjamin Hiorns