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Workshop

Future Gazing: The REAL Marketing Trends For 2023

Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...

Posted by: Creativepool Editorial
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Leaders

Getting the jump! on Lee Garaghty | #GettingToKnow

Tell us a bit about your role! Is there a “typical” day? I’m a partner in jump! and I head up our UK business. I’m ultimately responsible for the growth of the agency and the team, in our London office. One of the things I...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic designer Matt Powell

How did you get into the industry? Soon after finishing college I was lucky enough to be hired by one of the most successful UK ad agencies outside London. They had a great list of clients including Jaguar Land Rover and Hyundai. I worked alongside...

Posted by: Creativepool Editorial
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Industry

Waking up and shaking with Dawn Creative | #CompanySpotlight

A Manchester-based brand agency that “hates bad design,” Dawn Creative has been building, developing and amplifying brands for over 20 years now. This week, we’re talking to Creative Director and agency Founder David O’Hearns...

Posted by: Creativepool Editorial
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Industry

The Armadillos fuelling creativity with data | #CompanySpotlight

Armadillo is an independent CRM agency that combines data, insight, and strategy with talent, personality, and craft to deliver fantastic work and unrivalled ROI for global brands such as McDonald’s, Carnival UK and Disney. This week, we spoke...

Posted by: Creativepool Editorial
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Features

How to thrive beyond Black Friday | #HolidayMonth

Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...

Posted by: Creativepool Editorial
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Industry

The pixel perfect world of Pixel Artworks | #CompanySpotlight

Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...

Posted by: Creativepool Editorial
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Workshop

Making some serious noise with Rowdy Studio | #CompanySpotlight

Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...

Posted by: Creativepool Editorial
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Workshop

Setting fire to brand expectations with Firehaus | #CompanySpotlight

Scaling is hard for creative teams full of right brain thinkers with little in the way of practical business sense. That’s why we need companies like Firehaus. Based in the centre of Bristol, Firehaus is a brand consultancy specialising in...

Posted by: Creativepool Editorial
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Inspiration

The Wild aims to crush the crushingly vanilla | #CompanySpotlight

The Wild bills itself as a “social-first” creative agency, which sits alongside social-first publisher Jungle Creations. To learn more, we spoke to Tom McGirr, Executive Strategy Director at The Wild, a man who feels that brands have...

Posted by: Creativepool Editorial
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting branding designers on Creativepool

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Industry

Creating the unforgettable with Taxi Studio | #CompanySpotlight

Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting copywriters on Creativepool

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Creativepool Editorial
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Workshop

How to hire a great branding designer – 5 top tips

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Inspiration

The new vanilla (or 'How Trends Work')

Well, there’s a thing. A few articles up (the one about yellow) I made a rather tongue-in-check prediction about ‘next years colour’ and yesterday afternoon what drops into my inbox? “Colour of the Year 2023 - Wild...

Posted by: Richard
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Workshop

Picking the bristles from Hedgehog Lab | #CompanySpotlight

Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...

Posted by: Creativepool Editorial
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Inspiration

Brand connection through storytelling | #BehindTheBrand

One of the challenges for any new business is for the work to establish a meaningful connection with it's potential customers. In some cases it makes sense to look no further than the surrounding community. Any business in a small community with a...

Posted by: Glenn Rummler
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Inspiration

#GettingToKnow the Creative Director that manifested his own career path

For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...

Posted by: Creativepool Editorial
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Features

Hospitality and the Metaverse | #PurposeMonth

For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...

Posted by: Matter Of Form
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Workshop

What is freelance success to you?

Whether you’re a freelance 3D artist, graphic designer, illustrator or writer - really, no matter your daily occupation, you will sooner or later be forced to measure your performance. Yes, the flexibility and freedom of freelancing are hard...

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Leaders

How less data can mean more success in B2B marketing

For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...

Posted by: Creativepool Editorial
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Leaders

Why we tried very hard to start coming second

I promised to follow up my post of the other day and talk about why, when I ran new business at BMP, we abandoned our chemistry meeting technique despite the fact that it was delivering 100% success. To recap our approach - by demonstrating to...

Posted by: Whistlejacket

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