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Features

How To Master the Omnichannel Brand Experience

The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...

Posted by: LEAP
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Leaders

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

Posted by: Andrea
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Leaders

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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Inspiration

January is International Creativity Month

If you’re ready for a boost to your creativity then you’re in luck, because January is International Creativity Month. Created by Randall Munson, the purpose of International Creativity Month is to find time to explore creative ways to...

Posted by: Mind Doodle
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Leaders

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

krow Communications - Sky Vegas Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Genuine IPG-owned digital creative agency Genuine has hired Adam Kasper and Mitch Blum away from Havas and DigitasLBi, respectively. Kasper, an 11-year veteran of Havas (and a 22-year industry vet) and the advertising conglomerate’s former...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mindshare - Unilever Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Publicis - Lastminute.com Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Initiative - Lego Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mother - Debenhams Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Designing our future 'Life Facilitators'

Over the last half decade, we have seen some interesting shifts in the buying habits of people in privileged and developed markets. Notably a decline in the need for ownership in its traditional sense. With the vast majority of ‘things’ no longer...

Posted by: ECHO
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Leaders

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions announces revamped 2018 Festival

A streamlined 65th edition of the Festival which will run for five days. More than 650 delegate passes given away free as part of new Young Lions initiative. New opportunities to celebrate the work throughout the City of Cannes and beyond. A...

Posted by: Cannes Lions
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Leaders

Top Hires of the Week

Dare.Win Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

CHI & Partners - Netflix (Bright) CHI & Partners has picked up the brief to launch Netflix's first blockbuster movie, Bright. The agency won the business following a pitch against undisclosed agencies. Bright is Netflix’s biggest ever movie...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Amsterdam Worldwide - Mitsubishi Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...

Posted by: Creativepool Editorial

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