Displaying 1 - 36 of 41 results
RAPP UK has created a campaign to drive awareness for mothers2mothers, a health charity working across 10 sub-Saharan African countries. The campaign, ‘Don’t Buy It’, revolves around a special stall set up in a bustling Ghanaian...
Posted by: Creativepool Editorial
Every year, new innovations are introduced to the world that can change the landscape for a product almost instantly. It’s harder now than ever to stay current and relevant. Businesses can be creative and come up with new ideas. However, to...
Posted by: ELSE London
Special K has teamed up with courageous TV presenter Katie Piper in a new digital campaign which aims to bust myths wide open and challenge common criticisms surrounding the breakfast cereal. In a bid to tackle tricky questions around nutrition,...
Posted by: Creativepool Editorial
If you haven't already acquainted yourself with illustrator and graphic designer, Eero Lampinen, I strongly advise that you clear your schedule. Based in Helsinki, his work offers a brilliantly skewed vision of the world, one influenced by magic...
Posted by: Creativepool Editorial
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...
Posted by: Benjamin Hiorns
In collaboration with IFFCO’s Plant-Based Venture, WMH&I recently created THRYVE; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the...
Posted by: Creativepool Editorial
Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...
Posted by: Matter Of Form
Bryony Beynon is a senior trainer at timeTo, an initiative set up by NABS, The AA and WACL to tackle sexual harassment in advertising that offers ground breaking interactive training for companies and individuals on how to recognise and tackle sexual...
Posted by: Creativepool Editorial
Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...
Posted by: Creativepool Editorial
Thomas Hammerton is a freelance illustrator from South Wales with a lifetime of artistic experience behind him and a style that is at once familiar and anything but. A compulsive drawer from a young age, Thomas specialises in traditional artworks...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
It was just at the beginning of March that BrandOpus announced its shift to the employee-owned trust model. I welcomed the news with much enthusiasm, if anything because I love everything those guys do and believe an employee-owned model can only...
Posted by: Antonino Lupo
Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...
Posted by: Creativepool Editorial
Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...
Posted by: Creativepool Editorial
Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....
Posted by: Creativepool Editorial
Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...
Posted by: Ryan Watson
YouGov research shows that as much as a third of people don’t apply sun cream in the UK. Despite spending time in gardens and parks, as soon as the sun comes out, they tend not to take the same care as they do abroad. A recent campaign through...
Posted by: Creativepool Editorial
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
adam&eveDDB - Great Western Railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated...
Posted by: Creativepool Editorial
We first came across Patrick’s work many, many moons ago when he showed at the gallery at a People of Print exhibition - maybe back in 2011. But his recent show at Shoreditch mainstay Dream Bags Jaguar Shoes really blew us away. Get down there...
Posted by: Beach London
Getty Images, a world leader in visual communications, today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications...
Posted by: Creativepool Editorial
Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...
Posted by: Creativepool Editorial
Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...
Posted by: Canvas8
Matt Saunders is a London-based illustrator taking people to mystical new worlds with his beautiful, ethereal drawings. We chatted to him about his methods and inspiration, as well as his most recent project involving a very famous wizard... Tell us...
Posted by: Kate Lewin
Free Range Freshly Cracked Eggs Leo Burnett released two new campaigns for McDonald's this week as part of a continued global effort to engender a greater feeling of trust in the brand and bust open the widely believed and mostly false myths that...
Posted by: Creativepool Editorial
Disabled people deserve to have fulfilling sex lives, you'd surely have to be a raving lunatic to think otherwise. But discussing sex is messy (undoubtedly the first of many puns to... come) at the best of times, so how do you go about addressing a...
Posted by: Benjamin Hiorns
Jadye Perkins is something of a DIY flâneur, having moved from Devon to Bristol by way of Berlin putting together zines and exhibitions with her friends along the way. Out of all the stories of 'creative types moving to Berlin', we like Perkin's...
Posted by: Jade French
MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six prizes, the highest number of any agency. The title was awarded at a ceremony at the Grosvenor House Hotel in London last Thursday night (September 3)...
Posted by: Creativepool Editorial
The more observant amongst you might have noticed letters going missing from UK streets these last few days. I know what you're thinking, but no, we haven't been struck by a wave of vowel hating miscreants (though wouldn't that be something). The...
Posted by: Creativepool Editorial
Happy Ending, a small creative studio based in East London have been helping out a local charity called CoppaFeel! for a little while now. CoppaFeel!’s mission, to raise awareness of early detection of breast cancer, not only an honourable...
Posted by: Happy Ending Agency
The Dutch design studio NL Architects has proposed an incredibly ambitious, unique design for a new hotel on an island off the south coast of China called Ocean Flower island. The project, which the firm themselves describe as “Slightly...
Posted by: Creativepool Editorial
Country darling turned stratospheric pop star Taylor Swift caused a minor uproar last week when she (or more accurately her record label) decided to pull her back catalogue from Spotify, including the new album “1989,” which is set to...
Posted by: Benjamin Hiorns
To create a brand for a new building is to take on one of the most challenging projects in the industry. Once the brick dust has settled and the scaffolding rolled away, there's a need to create an identity and personality for a new development....
Posted by: Creativepool
All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...
Posted by: Antonino Lupo