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Inspiration

The cost of ambition in the creative industry

At a time when AdLand seems to reel constantly from the talent-poaching threat of the tech giants, one would think they would also look to big tech’s methods to reasssert themselves into the creative lead. However it seems that is just not the...

Posted by: Becky
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Inspiration

Music and Musicians - An Inspiration Goldmine

The Creativepool studiocrowd project that searches for artworks inspired by Cleveland rapper Machine Gun Kelly and his eclectic new album, bloom, is no new concept. Artists have been inspired by music (and vice versa) for decades and from a marketing...

Posted by: Heather Deacon
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Leaders

Brands and Bands: The XX music video that's also a Calvin Klein ad

Even a few years ago, the concept of a credible, critically lauded indie rock band collaborating with one of the world's most visible brands would have seemed a preposterous concept. Imagine, for example, 2007 era Arcade Fire writing a jingle for...

Posted by: Benjamin Hiorns
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Leaders

UK Gaming Industry considers mass exodus after Brexit

Whilst Teresa May attempts to frantically backpedal expectation and one half of the UK prepares to devour the other half in a divisive move of unprecedented (at least in terms of sheer scale) madness, the video game industry in the UK is quietly...

Posted by: Benjamin Hiorns
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Leaders

How AI is changing the fashion industry

Of all the terms that spring to mind when we talk about the fashion industry’s upward trajectory, ‘deep learning’ and ‘big data’ probably aren’t the first to come to mind. Behind glitzy exteriors though, these...

Posted by: Kate Lewin
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Leaders

Our industry's obsessed with ideas. Here's why.

Idea. It’s a word we hear a lot. Idea this, idea that. Big idea, core idea, great idea, creative idea. Whatever they call it, whatever they mean by the word, our industry's obsessed with 'ideas'. But what actually is an idea? And how the hell...

Posted by: Emily Jeffrey-Barrett
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Leaders

Brexit sends the Design industry into crisis mode

Whilst you might all be more than a little sick at this point of hearing about how the Brexit has monumentally screwed us all over, one area we have yet to really touch on is the design industry, which has been thrown into genuine crisis in recent...

Posted by: Creativepool Editorial
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Leaders

The creative industry responds to the effects of Brexit

“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...

Posted by: Benjamin Hiorns
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Leaders

The creative industry is 2% away from gender equality

Creativepool’s Annual Creative Industry Report, in partnership with creative digital recruitment specialists, IC Creative & Talentedge Creative & Media, surveyed over 2,500 industry professionals. The most suprising and encouraging finding...

Posted by: Creativepool
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Inspiration

Focal Point: Exploring the big ambitions at Common Industry post-pencil

From the beginning, Common Industry's mission was to build an independent communications company. One that blurred the lines of traditional disciplines and agency structures. Now the proud owners of a D&AD award as well as a client base including...

Posted by: Kate Lewin
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Workshop

To: Creative Industry Job Seeker - Subject: Re Generic Email

Hi, Thanks for your generic email regarding work. Unfortunately there aren’t any positions available at this time. If you’re open to suggestions then please see below for a less generic reply. But if you’re not ready to hear it,...

Posted by: The Big A
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Industry

2016 Creative Industry Top 100 Influencers

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

Posted by: Creativepool
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Leaders

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Creativepool Editorial
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Leaders

Watch a man make marvellous music with 2,000 marbles

Technology has now advanced to the point that you no longer have to be a musician in order to create music. Indeed, some of the biggest music stars in the world have probably never even tried to pick up a guitar or sit down at a piano. That doesn't...

Posted by: Benjamin Hiorns
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Leaders

How technology is shaking up the voice-over industry

I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...

Posted by: Magnus Shaw
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Leaders

Saatchi & Saatchi and the world's largest interactive music box

A World first event is currently underway in Budapest, with members of the public being invited to interact with a larger than life ambient installation conceived by Saatchi & Saatchi to celebrate the Hungarian capital's much-loved music institution;...

Posted by: Creativepool Editorial
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Workshop

Effective customer service tips for the voucher industry

The online discount voucher industry is booming. One 2015 study showed that a third of UK adults are routinely looking for discounts when shopping online - that’s up almost half from the year before. But in the same study, 35% of participants...

Posted by: Swapnil
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Leaders

Google Play Music gets the Munchies

Google Play Music has announced a rather unique partnership with the subscription dinner service Munchery, which will allow users to order their meals with an accompanying, specifically tailored soundtrack designed to reflect their order. Between...

Posted by: Creativepool Editorial
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Leaders

Experience a music festival as the Festival Buddy Robot

In my youth (I'm approaching 30 so feel I've just about earned the right to use that phrase) I would typically spend almost every weekend during the summer at a music festival. Sometimes knee-deep in mud and excrement whilst gleefully nodding along...

Posted by: Benjamin Hiorns
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Leaders

Persistent Peril's animated music promo for Phantom Power

Persistent Peril create a visually impressive animation for the official music video ‘Phantom Power’ from Diagram’s upcoming album, Chromatics. As Vimeo Staff Pick and over 86k plays so far, Persistent Peril's emotional music promo is being...

Posted by:
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Leaders

New LA global creative agency focus on music

Alan Sartirana, the co-founder of the Filter Creative Group, which announced it would be shutting its doors this summer, recently announced he'd be launching a new full-service global creative agency. Anthemic will specialise in “Strategy,...

Posted by: Benjamin Hiorns
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Leaders

BBC Music gathers 27 music stars for ambitious Beach Boys cover

In a new brand film created to promote the work of BBC Music, the BBC have created an ambitious new film that features a total of 27 current and legendary pop stars performing a new arrangement of the classic Beach Boys song “God Only...

Posted by: Benjamin Hiorns
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Industry

Creative Industry End of Summer Bash: Pool Party 2014

The Creativepool Team believe it’s time for the creative industry to have an End of Summer Bash: Pool Party 2014! Watch Creativepool and friends take over Shoreditch on Wednesday the 10th of September. Look out for our Ubiquitous Taxis, the...

Posted by: Creativepool

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