Displaying 2305 - 2340 of 2715 results
Landor Stuart Sproule will be leaving TBWA for Landor Associates according to an announcement made yesterday by the global brand consulting firm. Sproule will report the Landor CEO Lois Jacobs at its New York office on Monday as the new president of...
Posted by: Benjamin Hiorns
Lida Lida was recently awarded a £5 million direct and digital fundraising account for Oxfam after a competitive pitch against Rapp, Atomic and the incumbent agency, WPB Chameleon. The London-based direct marketing agency will be tasked with...
Posted by: Benjamin Hiorns
Vodafone is set to take on Virgin and Sky, using its business fibre network and BT Openreach infrastructure. The announcement follows a period of significant growth for the telecoms company, who nudged up their full-year core earnings forecast to...
Posted by: Benjamin Hiorns
Chances are, if you grew up in the 1980's and 90's, you're well aware of the Yellow Pages. For those of you too young to remember a time when it took 10 minutes to log onto the internet; the Yellow Pages was a vast tome, delivered free to each...
Posted by: Benjamin Hiorns
Leading advertising automation company Rubicon Project, was recently named as the number 1 ad platform in the world by Quantcast, the audience measurement company that draws its statistics from more than half a billion people worldwide. Quantcast...
Posted by: Benjamin Hiorns
Far from simply unveiling a couple of new flavours and a slight revamp of the old logo, Pizza Hut has been given a complete face-lift with ten new flavours of crust, five new ingredients, four new “Drizzles”, eleven new recipes and the...
Posted by: Benjamin Hiorns
It would appear that Yahoo are looking to beat AOL at their own game (welcome back to the late 90's!) with the $640 million acquisition of programmatic video-advertising platform BrightRoll. The deal, which is expected to close early next year, seeks...
Posted by: Benjamin Hiorns
The Dentsu Aegis Network's Carat agency has officially snatched the £550 million UK Government buying account from GroupM, the media-buying division of WPP, after GroupM filed a claim at the high court in London to challenge the decision. The...
Posted by: Benjamin Hiorns
Sunday night saw Silicon Valley's elite rubbing shoulders with some of Hollywood's biggest stars at the 2014 Breakthrough Prize award ceremony, which saw pioneering scientists share the £23 million prize pot. The lavish ceremony at California's...
Posted by: Benjamin Hiorns
The Publicis Groupe owned global marketing and technology company DigitasLBi, has recently been named in the Media Plan of the Year competition, with their work for the Motorola Moto X smartphone earning them pride of place in the “Campaign...
Posted by: Benjamin Hiorns
There was some big news coming out of M&C Saatchi yesterday. Firstly, Public Health England (PHE) awarded its consumer engagement PR brief to the agency, with Freuds, which currently holds the contract, but was unable to pitch directly, as a...
Posted by: Benjamin Hiorns
China will soon be the proud owners of the world's most secure computer network, meaning all communications between Shanghai and Beijing will be (theoretically at least) completely impenetrable to hackers, giving the fledgling superpower a...
Posted by: Benjamin Hiorns
The Manchester United stars Wayne Rooney, Robin van Persie and Angel di Maria have transformed into Anime characters for a new campaign. The “Hungry To Win” campaign for global marketing partner, Nissin Foods, aims to deepen the club's...
Posted by: Benjamin Hiorns
A new national US campaign from Airbnb, the website that allows users to rent out their own homes to tourists and vice versa, uses the 25th anniversary of the fall of the Berlin Wall to tell an emotionally engaging story about two men from opposite...
Posted by: Benjamin Hiorns
In a bid to restructure the Australian agency Executive Channel, executive chairman Bruce Fink has announced the company's new board of directors, which includes Kim Wiliams, the former boss of News Corp, who has joined the company, which specialises...
Posted by: Benjamin Hiorns
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
McLaren are priming the launch of their highly anticipated entry-level sports car with what is being touted as a “Game-changing” launch campaign. The latest model drops the Surrey-based, luxury, high-performance sports car manufacturers'...
Posted by: Benjamin Hiorns
It's been quite a busy week for the world's most beloved pizza chain, in both some good ways and some bad. Firstly, a new Global CEO was named at the beginning of the week in the shape of David Gibbs, who will assume the role on the 1st of January...
Posted by: Benjamin Hiorns
Healy takes Rosetta The biggest promotion news in ad land yesterday arrived in the shape of Eric Healy, who was named CEO of Rosetta, the customer engagement agency owned by the Publicis Groupe. Healy, who has been promoted from Managing Partner of...
Posted by: Benjamin Hiorns
Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...
Posted by: Benjamin Hiorns
Yesterday i.Predictus, the demand-side television analytics platform, announced a trial relationship with Havas Edge, the largest vertically integrated full-service direct response agency in the world. The trial will last for three month, over which...
Posted by: Benjamin Hiorns
Jeff Hong is something of a fringe celebrity in certain corners of the internet thanks to the Brooklyn, New York-based storyboard artist's recent “Disney Unhappily Ever After” illustrations, which took Disney princesses and transplanted...
Posted by: Benjamin Hiorns
The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...
Posted by: Benjamin Hiorns
JWT London recently unveiled its news Debenhams campaign for the 2014 Christmas season. Dubbed “Found It,” the multi-channel campaign will run across all touch points, with a much heavier marketing push than in previous years. As well as...
Posted by: Benjamin Hiorns
The new Publicis Groupe network Razorfish Global; which brings the group's digital agencies together under the umbrella of Razorfish and Rosetta, recently announced the major players who will be making up its global leadership team. Led by CEO Tom...
Posted by: Benjamin Hiorns
The latest in a series of recent acquisitions made by WPP; it was announced yesterday that Gloo Digital Design, one of the largest digital agencies in South Africa, as been acquired by the advertising giants through Ogilvy & Mather South Africa. The...
Posted by: Benjamin Hiorns
After much speculation, Nick Simons has been officially named as managing director at Droga5's London office, only with a rather falling caveat; that he will only be serving in the interim, whilst another CEO is scouted and vetted, indeed, Simons...
Posted by: Benjamin Hiorns
McDonald's are thought to be switching up the ubiquitous “I'm Lovin' It” theme, which has been the cornerstone of their marketing strategy since 2003. The new twist on the 11-year-old theme is thought to be the equation “Lovin' >...
Posted by: Benjamin Hiorns
Activision, publishers of the perennially popular Call of Duty franchise, have teamed up with AKQA to create a choose-your-own-adventure campaign for Instagram, celebrating the release of “Advanced Warfare,” the latest instalment in the...
Posted by: Benjamin Hiorns
In the latest “Go Fun Yourself” online film by Saatchi & Saatchi London for Toyota's Aygo, a group of four musical comedians make up humorous songs about passers by neat Spitalfields Market in East London. In the clip, which can be viewed...
Posted by: Benjamin Hiorns
Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...
Posted by: Benjamin Hiorns
Later today, a campaign will be launched in London at the House of Commons to attempt to cull the number of deaths related to occupational cancer. The campaign, organised by the Institution of Occupational Safety and Health (the IOSH), which is the...
Posted by: Benjamin Hiorns
The UK branch of the Ogilvy & Mather Group recently became the first major, global advertising giant to instigate a Living Wage policy amongst its employees. Becoming a living wage employer means that a company will pay all of their employees a...
Posted by: Benjamin Hiorns
News emerged yesterday that suggested the Publicis Groupe is in talks to acquire the Sapient corp, the French advertising giant looks to recuperate from its failed $35 billion merger with Omnicom and speed up its transformation into a digital-focused...
Posted by: Benjamin Hiorns
Celebrities in London's Shoreditch (Jack The Ripper Territory) recently got scared out of their wits by O2 thanks to a unique haunted house, which VCCP Kin created as part of the brand's “Connected Devices” campaign. Reality TV stars...
Posted by: Benjamin Hiorns
The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...
Posted by: Benjamin Hiorns