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Advertising

AMV BBDO storm the English Channel with Mars for Euro 2016

Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...

Posted by: Creativepool Editorial
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Features

Love Island: Time for brands to do the grafting

Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...

Posted by: Creativepool Editorial
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Features

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Features

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Features

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Account wins this week

Mother reaches for Sky European pay TV operator Sky has appointed Mother London to create an integrated campaign following a four-way process. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS plus TBWA. Sky is the...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

McCann drives Opel/Vauxhall in Europe Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1,...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: FC Barcelona, BBC2, Mailchimp and more

FC Barcelona - Summa European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans. The new logo, created by Spanish consultancy Summa...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Inspiration

Deep Dive: How New Media is Shaping the Future of Storytelling

On 26th July 2018, Creativepool and Jukin Media hosted a Deep Dive panel session into the impact of new media (user-generated-content) on the future of storytelling in advertising with Archie Tollast, Senior AD @ WCRS and representatives from the...

Posted by: Creativepool
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Advertising

Account Wins of the Week

Jones Knowles Ritchie - Dunkin’ Donuts Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

WCRS - MoneySuperMarket MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Brand & Deliver - Shadow of the Tomb Raider Publisher of the iconic Tomb Raider series, Square Enix, has appointed Brand & Deliver to secure UK brand partnerships for its upcoming blockbuster title, Shadow of the Tomb Raider. Following the massive...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Publicis London - Tourism Ireland Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Manning Gottlieb OMD - The UK Government The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

J. Walter Thompson Hong Kong - Nikon J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...

Posted by: Creativepool Editorial
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Features

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Advertising

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial

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