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Displaying 541 - 576 of 2062 results

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Industry

The great COVID comeback - Creative salaries in 2022

“Am I being paid enough?” This is a question I ask myself daily. Of course, as a freelancer, I technically control my own salary but it’s still a nagging itch that tends to kick in at the most inopportune moments. Generally, just...

Posted by: Benjamin Hiorns
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Inspiration

Opening the gate and walking through walls | #CompanySpotlight

“Even the smallest of gates is more powerful than the tallest of walls” This is how The Gate introduces themselves and it’s quite the introduction. While they’re technically only 5 years young, they fancy themselves as an...

Posted by: Creativepool Editorial
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Industry

Giving some time and space to Shutterstock’s six big trends of 2022

Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...

Posted by: Benjamin Hiorns
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Inspiration

Space tell Gen Z to not hold back for Häagen-Dazs | #BehindTheIdea

Ice cream is always going to be a big draw when it comes to advertising. There’s something so bold and alluring about it, after all, particularly the ‘luxury’ brands. And it doesn’t more luxurious and iconic than...

Posted by: Creativepool Editorial
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Features

Other Pot Noodle brands are not available

Last week, Peter 'Snakebite' Wright sensationally won the PDC World Darts Championship title for the second time in an epic comeback. With his iconic hair, Wright is a real character, so it may not come as a complete surprise that instead of cracking...

Posted by: The 10 Group
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Leaders

Cutting through the noise to grab the best talent

Having the right people on board is vital for a business’ success. Without the right talent, in the right role, at the right time, growth can be much slower - and can even reverse. The battle for talent has never been fiercer. Organisations...

Posted by: FJC
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Inspiration

Why you *should* be spending more time on Instagram | #MemberSpotlight

Matt Rota has been an illustrator for over 15 years now, and his crude (in the most positive sense possible), visionary imagery is something you will not forget in a hurry. Matt admits to spending "lots of time" on Instagram to get inspired, which...

Posted by: Creativepool Editorial
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Industry

Weaving a tapestry of diversity for Black Lives Matter | #BehindTheIdea

Black Lives Matter is arguably the most important political movement of the last decade and its echoes have been felt in the ad world for well over a year now. Adding to the ever-building thrum of social rebalancing was a rather unique global...

Posted by: Creativepool Editorial
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Inspiration

3 ways to give your video ads more sparkle this season

High shopper demand has made for an especially competitive Christmas this year, with brands using video as the glitter gun in their festive campaigns to capture optimum audience attention. Despite the rising price of video ads, smart video creative...

Posted by: Creativepool Editorial
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Inspiration

All the best campaigns of 2021 in one place!

After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...

Posted by: Antonino Lupo
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Inspiration

Find some inspiration today with the top 5 animations of 2021

It’s been a year! Wherever the past 11 months went, we are now in December and it’s time to start looking back on everything good that happened this year. What better way to start than by listing the best animations from 2021? Top 5...

Posted by: Antonino Lupo
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Job Description: Lighting Designer 

The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...

Posted by: Creativepool
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Inspiration

Ads that made history: the Christmas Truce of Sainsbury’s

I was in a classroom, leaning over my desk as my Storytelling tutor dimmed the lights in the room, when I watched the 1914 Christmas ad for the first time. As someone who hadn’t lived in the UK until 2017, I’d apparently missed out on a...

Posted by: Antonino Lupo
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Industry

How VMLY&R Italy made coffee smart with Amazon and Alexa | #BehindTheIdea

Everything is smart these days, from your washing machine to your vacuum cleaner. Many anticipate a new era of the Internet, where networks, data and computers will be embedded into our domestic appliances. Then why shouldn't we make our coffee...

Posted by: Creativepool Editorial

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