Displaying 397 - 432 of 2068 results
Now that we’re almost a week into the new year, the trend pieces are coming thick and fast. To gather a more agency-wide perspective of what’s in store for us this year, however, we spoke to one agency specifically to gather their...
Posted by: Creativepool Editorial
Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...
Posted by: Creativepool Editorial
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
Trive is a next generation, multi-asset investment platform that partnered with BrandOpus last year to develop a new brand identity system that will “set it apart from peers and facilitate the company’s vision of attracting investors with...
Posted by: Creativepool Editorial
While the world falls apart around us there are still so many creatives fighting the good fight and keeping the furnaces of artistry and design stoked with fresh ideas. But while design might be born from the creative mind, trends are shaped by...
Posted by: Benjamin Hiorns
It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...
Posted by: Creativepool Editorial
Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...
Posted by: Creativepool Editorial
Consumers are looking to get more with less with the same high expectations of brands as the cost-of-living crisis and looming recession rolls into 2023. Karel Schindler, CEO of ROI Hunter, outlines four trends that retailers cannot afford to ignore...
Posted by: Creativepool Editorial
Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...
Posted by: Benjamin Hiorns
With many big brands dipping their toe into the video games industry, we’ve seen a shift towards gamification - the application of typical elements of game playing to the customer experience. Augmented reality (AR) in particular, promises to...
Posted by: Creativepool Editorial
There has been much focus on attention in the digital ad industry in the past few years, ever since advertisers realised that viewability wasn’t up to scratch as a metric. While the preoccupation with attention has definitely helped to drive an...
Posted by: Creativepool Editorial
UX design functionality is becoming a dead end for brands and platforms seeking to differentiate as being told exactly how to design something doesn’t leave much room for creative expression - so how can brands still create competitive...
Posted by: Creativepool Editorial
AI writers - which automate the writing of blog posts, articles and website copy - are one of the most cutting-edge, yet controversial, digital tools increasingly employed by SEO specialists, copywriters, advertisers, bloggers and marketeers...
Posted by: Creativepool Editorial
Film making is perhaps one of the most eclectic of creative pursuits. Because a film maker is not just on thing. A film maker is a director, producer, writer, and manager rolled into one and those kinds of skills require a certain kind of creative...
Posted by: Creativepool Editorial
The media industry has undergone massive changes throughout 2022. The current global recession has seen streaming giants struggle to maintain customer revenue and interest, especially with new streamers such as Paramount Plus, entering the...
Posted by: Creativepool Editorial
Motion graphics design, also known as just motion design or "MoGraph" if you’re of a certain persuasion, can be considered a major growth area of graphic design. Improvements in technology and software combined with a massive increase in the...
Posted by: Creativepool Editorial
Cristina Clementel is a freelance artist and architect, living and working between London and Italy. She grew up with a passion for drawing in a small town in the Italian mountains but moved to Venice to pursue a degree in Architecture. But...
Posted by: Creativepool Editorial
Image by upklyak on Freepik Walt Disney relocated to Los Angeles in the early 1920s to try his hand at acting after his first cartoon venture failed. Walt also failed in this endeavour, but he did produce Oswald the Lucky Rabbit, in what would...
Posted by: YDJ Media
As hybrid work continues to evolve, IT decision makers (ITDMs) and management teams are finding new ways to bring people together- both inside and outside the office - to communicate, collaborate and create together. With the ability to go into the...
Posted by: Creativepool Editorial
For its Christmas appeal this year, UNICEF enlisted the talents of Banjoman’s Dermot Malone to direct ‘Just A Little’, a moving campaign that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling...
Posted by: Creativepool Editorial
This week we’re getting to know Steph Hollett, head of production at RAPP. Tell us a bit about your role! What is one typical day like? As Head of Production at RAPP based in London, I work across all our clients, from Samsung and PayPal to...
Posted by: Creativepool Editorial
Natasha Kinaru is a Film Director, Screenwriter, Producer and Editor who got her start in oil paintings and drawings before finding her true calling as a director. Today, we discuss how and why she transitioned from the slow and meditative world of...
Posted by: Creativepool Editorial
Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
In light of Domestic Abuse Awareness Month in October this year, charitable foundation One Love has enlisted creative healthcare agency minds + assembly to help educate young people and their caregivers on digital relationship abuse. One Love...
Posted by: Creativepool Editorial
This is a question those in the creative industry have probably asked themselves in the past few years. Hugo Evans, senior designer at We Are Tilt has a decade-long career spanning branding, print and digital. The arrival of artificial intelligence...
Posted by: We Are Tilt
Are you visually creative, and tempted to work remotely for yourself? And do you have a brain that’s equal parts creative and mathematic? Do you also consider yourself something of a natural touch when it comes to design work? Then you might be...
Posted by: Creativepool Editorial
What exactly are the benefits of new technology to the creative team? Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity. Yet, for Darren Evans, Design Director at The Engine Room...
Posted by: Creativepool Editorial
OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings. Highlighting the unique ways UK consumers enjoy their OREO cookies, the...
Posted by: Creativepool Editorial
You might have seen BLVR’s Compton Cowboys campaign for Andis - ‘an unusually tender, insightful work for a barbering campaign’ - ECD Austin Lane led the creative vision on this. Photography, painting, drawing, and filming were all...
Posted by: Creativepool Editorial
“The marriage of imaginative flair for business creativity and the diligent application of process is a match made in heaven to drive growth.” It’s no secret that the UK economy is in deep trouble. A botched mini-budget, consequent...
Posted by: Creativepool Editorial
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
With new, in-app shopping functionalities being unveiled by social media platforms regularly it’s easy to see how social commerce has become widespread practice so quickly. Gone are the days where consumers had to google a brand or product an...
Posted by: Creativepool Editorial
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...
Posted by: Red Setter
Horror films and advertising are not exactly a natural fit, at least on paper. But when the cause is just, and the idea is good enough you’d be surprised what creatives can pull out of the bag. Such is the case with this oddly sinister short...
Posted by: Benjamin Hiorns