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Displaying 37 - 72 of 299 results

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Inspiration

#MemberSpotlight on Freelance Director & Cinematographer Louis English

How did you get into the industry? Movies played a big part in my childhood. I would have Disney marathons with my sister and watch the classics on TCM with my dad. As a kid it was a big deal to go to the cinema, so I never took the experience for...

Posted by: Creativepool Editorial
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Inspiration

The Trend to End All Trends

Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...

Posted by: WMH&I
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Inspiration

The funniest and most interesting AI-generated content of 2022

Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...

Posted by: Creativepool Editorial
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Inspiration

ASDA on top in the tightest Christmas ad race ever

It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...

Posted by: Creativepool Editorial
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Workshop

How to hire a great motion graphics designer

The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...

Posted by: Creativepool Editorial
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Inspiration

Bowie: what can creatives learn from Moonage Daydream?

David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...

Posted by: Red Setter
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Features

Why design is a core battleground in the largest debates in tech

Design used to feel optional in tech, something to be sprinkled on at the end. Now, leading companies like Apple, Uber and TikTok rely on design and designers to identify new ideas and help users accomplish their goals - whether looking for their...

Posted by: Creativepool Editorial
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Features

How some of the biggest brands use colour psychology

Colour psychology is defined as the study of hues as a determinant of human behaviour. In simpler terms, colours can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects...

Posted by: Creativepool Editorial
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Features

The break from ads is over - How to save streaming

Here’s a surprising fact: the CW’s average viewer is 58 years old. If you’ve ever seen any of the network’s content - shows like Arrow or The 100 - you would be forgiven for finding this surprising. Nonetheless, the statistic...

Posted by: Creativepool Editorial
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Features

STB Client Perspective: Finding the Right Agency Partner.

Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...

Posted by: Stocks Taylor Benson
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Inspiration

Templates, tropes and other t-shapes

Hanging up on the wall in the office there are a whole bunch of stencils that interior designers and architects used to use daily when setting out plans on paper. There’s everything in these glorious little plastic worlds, from tables to...

Posted by: Richard
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Inspiration

What streams are made of...

I was just explaining to my 10 year old son about how, when I was his age, if you missed an episode of Doctor Who, you missed it. I mean, it was gone, you’d literally missed it. You couldn’t catch up, you couldn’t buy the DVD, you...

Posted by: Tony Pipes
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Leaders

#GettingToKnow B-Reel's innovative and eccentric creative director

An experienced creative director versed in advertising and design. Pieter Konickx comes from a background in graphic design but has spent his career elevating his skillset on broader capacities to allow him to climb the ranks within the industry....

Posted by: Creativepool Editorial
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Leaders

The big advertising shift towards purpose 

In 2015, audiences on social media platforms hit a critical mass. Brands suddenly needed to find a new way to speak to consumers. It seems unthinkable now that we all create thousands of video formats for single ad campaigns but it was a much simpler...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow one of the fiercest female illustrators in the game

To mark the end of Women’s History Month, we’re getting to know the illustrator, artists and graphic designer Lucie Corbasson, known professionally as Lucie Louxor. Lucie has been working as a freelance designer for just over four years...

Posted by: Creativepool Editorial
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Inspiration

A retro flash mob featuring Steps brings the house down | #BehindTheIdea

Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...

Posted by: Creativepool Editorial
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Industry

Exploring the sci-fi spaces of Erik Blaho | #MemberSpotlight

While we often hear from artists and designers here at the Creativepool #MemberSpotlight, it’s rare indeed to speak to an architect, particularly one as fascinating as Erik Blaho. The Slovakian architect began his career by focusing on the...

Posted by: Creativepool Editorial
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Inspiration

The importance of being modest | #MemberSpotlight

There is a great deal of stuff one can learn by simply travelling around the world. Demian Campos is the Founder & CCO of creative and advertising agency WINGS, and he has travelled far and wide to occupy a number of creative positions in the...

Posted by: Creativepool Editorial
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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial

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