Displaying 361 - 396 of 661 results
Will Awdry, Creative Director at Big Fish, previously at Ogilvy & Mather, talks with Creativepool founder, Michael Tomes. Find out what a Creative Director does, how important is a good idea and the dark arts of pitching. Along with five other...
Posted by: Creativepool
Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...
Posted by: Benjamin Hiorns
Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...
Posted by: Magnus Shaw
The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...
Posted by: Benjamin Hiorns
Does anyone remember Dirty Sanchez? Unfortunately, I do. For the (lucky) uninitiated amongst us, it was essentially a Welsh reading of Jackass. In other words, it featured man-children degrading themselves via a series of increasingly bizarre stunts...
Posted by: Benjamin Hiorns
Rentrak, the US ratings measurement company, recently completed its acquisition of Kantar Media's US assets in a deal worth around $128 million, $30 million higher than projected back in October, when Rentrak agreed to issue 1.53 million shares of...
Posted by: Creativepool Editorial
by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...
Posted by: Ashley Morrison
The iconic and terrifying hallway scene from Stanley Kubrick's seminal adaptation of Stephen King's horror novel “The Shining” has been spoofed in a pretty spot-on new 90-second ad for Swedish home furniture giants Ikea, just in time for...
Posted by: Benjamin Hiorns
1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...
Posted by: Magnus Shaw
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards-and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes. Spacey was the...
Posted by: Publicis Sapient
This is how it happened - or at least how I became involved. Scrolling through Twitter yesterday, I noticed a message which expressed alarm at real zombies being at large in real Scotland. It was followed by this link:...
Posted by: Magnus Shaw
Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...
Posted by: Creativepool
Perhaps it's hard-wired into the very nature of the internet (after all, almost anyone can publish one) but it's increasingly difficult to find a really good website. As so much focus rests on social interaction and 'sharing', it seems as though the...
Posted by: Magnus Shaw
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
The unquestioned king of Brazilian football has partnered with the global energy behemoth Shell in order to help open the world's first completely player-powered community football pitch in the centre of Rio Di Janeiro's impoverished favela in an...
Posted by: Benjamin Hiorns
Pernod Ricard, the makers of Kahlua, the world famous rum and coffee liqueur, has teamed up with oscar-winning actor Jeff Bridges to release a short film honouring both the classic cocktail and the iconic “Dude” character played by...
Posted by: Benjamin Hiorns
In the gaming world, it's almost impossible genuinely surprise anyone anymore. The constant speculation surrounding industry showcase events such as E3 and Gamescom means that most fans know exactly what to expect and their suspicions are almost...
Posted by: Benjamin Hiorns
Microsoft recently announced a new low cost mobile phone a month after a leaked memo revealed that the technology giants were considering culling their more affordable phones in favour of their more expensive, “Windows Phones”. The Nokia...
Posted by: Benjamin Hiorns
Thursday is definitely the new Friday, and last Thursday we hung out at the new House of Vans for the opening of London’s only indoor skatepark. Because its hidden around five of the Old Vic tunnels beneath Waterloo Station, its a bit hard to...
Posted by: Creativepool
Digitas LBi Chicago, the digitally-focused agency, has created a new brand identity for the Chicago Park District's “Night Out In The Parks” program. The program involves a series of events happening in the evening all over the city with...
Posted by: Benjamin Hiorns
'Grumpy Cat' (real name 'Tardar Sauce') is the owner of the face that has launched a thousand memes (and that would be something of a modest estimate), so it was only a matter of time before the advertising world got it's paws into her. The cat who...
Posted by: Benjamin Hiorns
Since an art director colleague introduced me to Banksy many years ago, I’ve enjoyed his stuff enormously. In that time he has painted throughout the world, from Sydney to Camden, LA to Palestine. The art critics bemoan him - too obvious, too...
Posted by: Magnus Shaw
Leo Burnett is using real job seekers in a new campaign for Fifth Third Bank. The campaign aims to help people find work via the bank's reemployment program, a concept which evolved from their partnership with the national reemployment solutions...
Posted by: Benjamin Hiorns
From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...
Posted by: Magnus Shaw
Here’s an odd thing about rock music: the more frightening it tries to be, the more hilariously ludicrous it becomes. Ozzy can bark at the moon till the end of time, but he’ll still be more golden retriever than werewolf. Ronnie James Dio...
Posted by: Magnus Shaw
On 11 December 2008, Project Canvas was announced. A joint venture between the BBC, BT and ITV, it replaced the failed Project Kangaroo, a proposed video-on-demand service which was refused a licence on competition grounds and ended up as the SeeSaw...
Posted by: Magnus Shaw
Chicago-based emerging cultures marketing agency Lapiz, have promoted the 2014 Chicago Latino Film Festival with a new marketing campaign entitled “All About Great Stories,” which explores the importance of a great story at the movies....
Posted by: Benjamin Hiorns
When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...
Posted by: Magnus Shaw
Whilst he's more renowned for his movie roles than his roles in advertising (indeed, according to IMDB he is officially the 'highest grossing actor of all time'), esteemed British actor (and oscar nominee) Gary Oldman is currently appearing in a...
Posted by: Benjamin Hiorns
‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...
Posted by: Ashley Morrison
Yesterday, Lipton (one of the most popular tea brands in the world by a country mile) revealed the launch plans for its global “Be More Tea” campaign, a campaign created and produced by the London based 'adam&eveDDB'. The campaign aims to...
Posted by: Benjamin Hiorns
Last night during the broadcast of ITV's 'Dancing On Ice', viewers might have been more than a little surprised to see a brace of their favourite adverts reimagined as stop-motion Lego animations. This marks the first time in history that an entire...
Posted by: Benjamin Hiorns
For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...
Posted by: Magnus Shaw
For all its trials, hardships, wars and woes, 2013 still managed to inject some wonderful stuff into our busy, pressured lives. So, with 2014 snapping at our heels, this would be an appropriate moment to celebrate the things which enhanced the human...
Posted by: Magnus Shaw
Tell us a bit about you Dom... I’m a Liverpool lad who studied Fine Art at Uni, but then got interested in digital in the process. Straight from graduating in 1998 I joined an ISP which gave me my foundation in all things internet, then went...
Posted by: Fat Media
I am a little behind the wagon. I only saw the Despicable Me 2 movie the other day. It’s a great movie, right? And I am definitely sure you fell in love with the minions! Who would not love them? Those big round eyes and body. Plus their cute...
Posted by: Creativepool