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Leaders

The fourth is strong with this one

It might have been Bank Holiday Monday here in the UK yesterday (be honest, how many of you spent it either nursing the mother of all hangovers or doing the gardening?), and the royal birth might have been the news story with the most traction, but...

Posted by: Benjamin Hiorns
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Leaders

Grow Up Protein World

The story of Protein World doesn’t start with the fact an advert like that was made, as they helpfully pointed out themselves on Twitter, there are loads of companies who are invested in body shaming and who participate in the culture of...

Posted by: Jade French
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...

Posted by: Creativepool Editorial
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Leaders

Loughborough University takes a stand against bad design!

Loughborough University announced this week that it will be temporarily halting the rollout of its new visual identity as a result of a petition set up to revoke the revised logo, which was supposedly developed with the aim of bringing the branding...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

The Green Party - Change The Tune Unlike the US position, political parties in the UK aren't permitted to buy up airtime for promotional purposes. They are, however, allocated pre-arranged slots on which to display their wares - and this is the...

Posted by: Magnus Shaw
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Leaders

Facelift: This Week's Latest Rebrands

Renault Renault unveiled a new brand identity this week that was developed by its own in-house corporate design team. The French car manufacturers hope the new identity will give the brand a “Bolder, brighter and warmer” image, with the...

Posted by: Creativepool Editorial
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Leaders

Car safety innovation designed by kids to save their parents

A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...

Posted by: Creativepool Editorial
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Leaders

Bates Y&R design the ultimate modular couch

If sitting was an olympic sport, I'd probably be up there on the podium every four years without fail. As such, finding the perfect couch (or sofa or settee depending on your preference) has always been something of a bucket list goal for me....

Posted by: Benjamin Hiorns
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Leaders

London Fashion Week finds a new home

This week, it was announced that London Fashion Week would be moving from its iconic Somerset House location to the heart of Soho. The British Fashion Council (BFC) have decided to move the event to the Brewer Street Car Park at the centre of the...

Posted by: Creativepool Editorial
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Leaders

Supercharge Your Creative Studio With Team

Managing a creative studio isn’t easy. Studios and agencies who have survived the lean years are now facing the challenge of carefully navigating growth, if they’re to thrive. This improvement in the creative economy is great news, but...

Posted by: Thrive
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Inspiration

Jelly London launch Melvin Galapon to their roster

jelly London are immensely excited to welcome the effortlessly cool, and highly sought after, Melvin Galapon to our exclusive roster of talent. Melvin is a graphic artist hailing from a small town in the Northwest of England. A graduate from Central...

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Leaders

Celebrate defining moments in family history

Creative agency, Leagas Delaney London today launches two new films for Glenfiddich, the world’s most awarded single malt Scotch whisky. ‘The Maverick Whisky Makers of Dufftown’ heralds the latest instalment of the ‘Family Run...

Posted by: The Media Foundry
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Leaders

Burger King helps Koreans get off at the right station

Many Koreans are busy and sleep-deprived. According to one OECD statistic, Koreans’ average sleep time is 7 hours and 49 minutes, the shortest amongst its member state [i]. Another OECD stat confirms Korean’s commute times is the longest...

Posted by: Cheil Worldwide
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Leaders

Carphone Warehouse iD finds a face

Bow & Arrow, the London-based creative growth consultancy, has designed the identity for iD, a new mobile phone network to be launched by the Carphone Warehouse, which has posited itself as the most affordable 4G network. It will operate via the...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Digital tattoos and telepathy Anyone who has ever played through the classic sci-fi adventure game Deus Ex probably left the experience with one of two thoughts: “When dealing with biomechanical augmentation, at what point do we truly begin to...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Publicis Worldwide Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK. Vivid Brand is a strategic and creative shopper marketing agency, connecting...

Posted by: Creativepool Editorial
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Leaders

BBH London shake up their laundry

When it comes to original advertising concepts, I'm all for interactivity. Advertising has a bad rep for being rather passive and monotonous, so any time an agency wants to shake things up by injecting a little audience participation into their work,...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...

Posted by: Magnus Shaw
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Leaders

Explore an interactive history of London

A gigantic interactive map almost 13 metres long was unveiled recently at the New London Architecture Galleries at The Building Centre in London, which aims to help the general public and tourists alike explore the past, present and future landscapes...

Posted by: Creativepool Editorial
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Leaders

Donate to charity in your sleep with Surfify

A new campaign for the SurfAid charity organisation from BWM Dentsu encourages people to literally make a donation in their sleep. The organisation, which works hand-in-hand with the communities of Western Sumatra, Sumbawa and Sumba in the Mentawai...

Posted by: Creativepool Editorial
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Leaders

Game of Thrones boosts Irish Tourism

Game of Thrones has arguably become the pop culture touchstone of the last few years. Indeed, it's probably easier to list your friends and family members that don't watch the hit HBO show, than those that do. Such is a monumental success of the epic...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions and R/GA start it up!

It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...

Posted by: Creativepool Editorial
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Leaders

Google and the Looney Balloons

In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...

Posted by: Benjamin Hiorns
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Leaders

Say what? 15 ridiculous things overheard in agencies

Here's a little plug for a Twitter feed we can all enjoy. Called @AgencyQuotes, it simply compiles strange, amusing and ridiculous things which have been uttered in the offices of creative businesses throughout the land. Highly entertaining and...

Posted by: Magnus Shaw
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Leaders

Winner Winner Chicken Dinner

Last month we were ecstatic to release the 2015 Annual. It was amazing to see all of the fantastic work that our platform hosts celebrated in our unique publication. One of our core aims at Creativepool has always been to give those who do...

Posted by: Creativepool
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Leaders

Google's guide to designing the perfect app

The great and powerful Google recently published a report advising app developers on how to maximise user experience through design. The report is titled “Mobile App UX Principles: Improving User Experience and Optimising Conversion,”...

Posted by: Creativepool Editorial
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Leaders

Bates CHI&Partners host second Singapore Portfolio Night

Bates CHI&Partners announced recently that they will be hosting the Art Director’s Club (ADC) Portfolio Night, the world’s largest advertising portfolio review, in Singapore on Wednesday 20 May. This is a one-night-only event, which will be held...

Posted by: Creativepool Editorial
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Inspiration

Puck Collective Launches The Jungle Book Club

Get yourself lost in the leafy undergrowth and howl with the wild beasts of Puck Collective's Jungle Book Club! Last Thursday (April 16th) we visited the launch and exhibition exploring the scale and beauty of the Jungle fauna with proportional...

Posted by: Creativepool Editorial
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Leaders

Joseph Gordon-Levitt supports the National Parks

The North American National Park Service (as so lovingly portrayed on the sadly now defunct sitcom “Parks & Recreation") has teamed up with the National Park Foundation and Dark Knight Rises actor Joseph Gordon-Levitt's collaborative online...

Posted by: Creativepool Editorial
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Leaders

StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...

Posted by: Benjamin Hiorns
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Leaders

How To Solve The Digital Creative Copyright Paradigm

Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...

Posted by: Creative Barcode
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Inspiration

Puck Collective Launches The Jungle Book Club

Get yourself lost in the leafy undergrowth and howl with the wild beasts of Puck Collective's Jungle Book Club! Last Thursday (April 16th) we visited the launch and exhibition exploring the scale and beauty of the Jungle fauna with proportional...

Posted by: Alexandra Schott
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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Dove (US) - Men Care Other than a common language, if there's one thing that separates the Brits from the Americans, it's advertising. Take this spot for Dove Men Care; you just know it's an American ad before you even hear the first 'Daddy!'. In...

Posted by: Magnus Shaw

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