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Advertising

Behind the Idea: Keeping calm with MoneySuperMarket

Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...

Posted by: Creativepool Editorial
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Advertising

Skeletor saves Moneysupermarket's "EPIC" campaign

Just a few short months after it was named the “most complained about advertising campaign of 2016” by the Advertising Standards Authority (ASA), Moneysupermarket is looking set to rise from the ashes of infamy by replacing gyrating...

Posted by: Benjamin Hiorns
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Advertising

#SquadGoals with a new Epic Dance Off for MoneySuperMarket by Mother

The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...

Posted by: Creativepool Editorial
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Advertising

Mother London go even more epic for MoneySuperMarket

ITV viewers in the UK on Saturday night were treated to another outstanding show of talent as MoneySuperMarket premiered an Epic Dance Off with a difference as part of the broadcaster’s Proud to Present initiative. The latest instalment of the...

Posted by: Creativepool Editorial
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Design

Introducing the Inside Out Awards™ 2020 Judging panel

We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...

Posted by: Inside Out Awards™
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Awards

Creativepool Annual Spotlight: Mother make us laugh and cry

Having begun life almost 30 years ago with just three incredibly creative individuals sat around a table, Mother has blossomed in the last few decades into one of the most beloved agencies not only in London but the creative world at large. Mother...

Posted by: Creativepool Editorial
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Awards

Creativepool Annual 2019 winners announced

The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall. Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the...

Posted by: Creativepool
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Features

Ad trends 2019: Ed Preedy

Ed Preedy, MD at computer vision company GumGum, believes there'll be much more visual content on the internet next year and explains how companies can harness the trend. He's also enjoyed the recent spate of retro ads and highights the increased...

Posted by: Creativepool Editorial
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Features

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

Posted by: Creativepool
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Advertising

Account Wins of the Week

WCRS - MoneySuperMarket MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Advertising

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Advertising

New York Times Oscars ad from Droga5 pisses off Trump

Advertising makes people angry sometimes. I get it. Those Go Compare spots and that notoriously broad moneysupermarket dance-off campaign could surely send even the most mild-mannered viewer into a fit of unbridled rage given the right circumstances....

Posted by: Benjamin Hiorns
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Advertising

Top 10 Account Wins of the Week

DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Karmarama - Confused In the first of four major wins this week, Karmarama has won the account for Confused.com, an ambitious brand in a competitive and highly creative sector. The pitch process began at the beginning of the year and was against...

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week: Week 1

In-House - Specsavers Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...

Posted by: Creativepool Editorial
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Advertising

Top 5 Account Wins of the Week

Gyro Manchester/Citypress - BRUSH The Manchester office of Gyro and integrated PR consultancy Citypress have been appointed to lead a global marketing and communications brief for BRUSH, the world’s largest independent manufacturer of...

Posted by: Creativepool Editorial
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News

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns

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