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Industry

Ogilvy Labs at Digital Shoreditch 2015

As an official partner of Digital Shoreditch 2015, Creativepool joined the Ogilvy Labs Live day on Thursday 14 May to celebrate the outstanding achievements in the creative, tech and entrepreneurial communities. Held in East London's Shoreditch Town...

Posted by: Creativepool
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Leaders

Huge digital transformation pop-up studios throughout Europe

Research labs in six cities during 2015 will explore digital transformation in Europe from a unique, local perspective. Beginning this month in Hamburg, Huge is launching a series of pop-up studios to help facilitate digital transformation in...

Posted by: Huge
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Leaders

UK takes bronze at Festival of Media Global Awards

Yesterday, (May 13) the winners of the Festival of Media Global Awards 2015 were announced. The FMG Awards, which took place in Rome earlier this week, is arguably the most influential media industry event in the world, so it was quite a coup for the...

Posted by: Creativepool Editorial
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Leaders

Uncover Your Worth: The 2015 Salary Guide & Survey

DOWNLOAD A peek into the industry's toughest questions, surprising data and upcoming trends for the new year. The report looks at creative sector salaries between 2014-2015 and amongst its findings, it also revealed: 60% of professionals think...

Posted by: Creativepool
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Leaders

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Leaders

UK Election 2015 in advertising

Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...

Posted by: Benjamin Hiorns
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Leaders

Rosetta really connects with Adobe

Rosetta's industry-leading Connector solution was officially named “EMEA Partner Solution of the Year 2014" by Adobe at the Adobe Summit Europe, which was held in London last week (29–30 April). Originally launched by the Razorfish-owned agency...

Posted by: Creativepool Editorial
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Leaders

Loughborough University takes a stand against bad design!

Loughborough University announced this week that it will be temporarily halting the rollout of its new visual identity as a result of a petition set up to revoke the revised logo, which was supposedly developed with the aim of bringing the branding...

Posted by: Benjamin Hiorns
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Leaders

British Airways Names SapientNitro As Global Digital Agency

British Airways has announced that SapientNitro, part of Publicis.Sapient, has been appointed the airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the in-house team with BA.com,...

Posted by: Publicis Sapient
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Leaders

VCCP packs a real punch!

I don't get boxing. I'll admit it. The idea of watching two (admittedly skilled and highly athletic) men bash seven shades of shit out of each other for the amusement of a baying crowd is simply not my idea of a good time. I do, however, get...

Posted by: Benjamin Hiorns
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Industry

Creativepool takes home two wins at Communicator Awards

New York, NY (April 26, 2015) - The winners of the 2015 Communicator Awards have been announced by the Academy of Interactive and Visual Arts today. With over 6000 entries received from across the US and around the world, the Communicator Awards is...

Posted by: Creativepool
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Leaders

Is the Watch posing Apple an insurmountable problem?

If Apple excel at one thing, it's this: convincing us we own the pinnacle in technological achievement, and then replacing it. When we all bought our iPods, we couldn't imagine a day when they'd no longer be desirable, let alone available. Like a...

Posted by: Magnus Shaw
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Leaders

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Leaders

Creativepool at D&AD 2015

The 53rd D&AD Judging Week wrapped up at the Truman Brewery in East London yesterday. 85 countries were vying for a coveted Pencil, with 197 of the world's top creatives (ourselves included) debating the industry's toughest prize. Entrants can visit...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions and R/GA start it up!

It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...

Posted by: Creativepool Editorial
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Leaders

StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Leaders

Guitar Hero makes a triumphant return

An epic new spot was posted online yesterday giving wannabe rock stars everywhere their first taste of Guitar Hero Live, the first Guitar game to be released in five years and the first for next generation (or is that current generation now?)...

Posted by: Creativepool Editorial
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Leaders

The National Lottery to launch new rebrand by Wolff Olins

Yesterday, National Lottery owners Camelot announced a new brand identity for the lottery and its portfolio of scratch cards and instant win games by international brand consultant Wolff Olins, which puts a redesigned version the iconic...

Posted by: Creativepool Editorial
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Leaders

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Workshop

5 Reasons Why You Should Write a Blog

Five. That’s a nice number. In fact, it’s the number of the week; and not just because I can’t think of ten reasons why you should write a blog (or even six reasons). Admittedly, it’s often said that people think in threes (so...

Posted by: Ashley Morrison
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Leaders

James Corden channels his inner hipster

I'll be honest here, I never got Gavin and Stacey, and furthermore, I never got James Corden. Granted he comes across as an affable enough bloke in interviews, and as a stockier gentleman myself, it's nice to see a man with a little more junk in the...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Underdog Underdog won the all-round creative duties for T Bhimjyani Realty this week. Previously part of Neelkanth Group, the Indian firm has been in the realty business for over 40 years and has successfully executed over 550 residential &...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

McCain - Real Tea Times With this new work and strapline, McCain are obviously determined to put their brands at the heart of British mealtimes - particularly their chips. This may not play well with health and nutrition campaigners, but will...

Posted by: Magnus Shaw
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Leaders

WPP and Facebook strengthen their partnership

WPP's Data Alliance and Facebook this week announced that they will be deepening their global partnership in order to give marketers access to new data-driven solutions that deliver personalisation at scale on Facebook. The multi-year partnership is...

Posted by: Creativepool Editorial
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Leaders

The Adcolor Awards hit the Big Apple

ADCOLOR, the nonprofit organisation whose mission is to celebrate and champion diversity in the advertising, marketing, media, PR and entertainment industries, has announced that this year's 9th Annual ADCOLOR Industry Conference and Awards will take...

Posted by: Creativepool Editorial
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Industry

Make It Count

The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for the 19th Annual Webby Awards, including Google Year In Search (R/GA), #LikeAGirl (Leo Burnett Toronto), The World’s Toughest Job (Mullen), A Trip Out...

Posted by: Creativepool Editorial
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Industry

The 2015 Annual Launch Party at Mother London

What a night! Celebrating the best creative work in the 2015 Annual at one of the coolest agency offices in London could not have gone better. It was great to see the interactions and connections built on Creativepool translate from digital to the...

Posted by: Creativepool Editorial
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Leaders

What women in Digital think about Women in Digital

The campaign has grown from strength to strength, attracting the interest of females from various organisations including Just Eat, E-consultancy and Fallon. We met with these women to discuss the issues surrounding women in the digital industry. The...

Posted by: Digital Recruitment Company
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Leaders

Space brings home the bacon for Coral at CheltenHAM

Creative agency Space is putting bookmaker Coral in the winners’ enclosure with an extraordinary festival of micro-pig racing to coincide with the Cheltenham Festival that runs from 10 to 13 March. Coral’s CheltenHAM Festival will...

Posted by: Velvet PR
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Leaders

LIDA dreams up new technology ‘Boo!mark’ for April Foyles

On 1st April, digital and direct marketing agency, LIDA, teamed up with the iconic independent bookseller Foyles, and got involved with the April Fools’ Day action. Together they revealed “Boo!mark” - a new technology that monitors...

Posted by: Pumpkin
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Leaders

Churchill: The Movie set for the big screen

Exciting news for Churchill the dog fans as it’s revealed he’ll star in his own film. Filming has already begun at a secret location in the UK This year, fans of Churchill the insurance hound will be able to see their nodding hero star...

Posted by: Creativepool
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M&C Saatchi give colour and humour to TfL fares

M&C Saatchi has created a vibrant and distinctive campaign for Transport for London (TfL), designed to equip customers with valuable fares and ticketing knowledge to help them get the most out of using the London transport network. Running across...

Posted by: Pumpkin
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The 2015 Annual Winners

It was very difficult for our judges to select the best work from the amazing pool of talent which appeared on the Annual Shortlist. Our panel of judges reviewed work from the 14 different sections below, for which the Top 4 and People's Choice have...

Posted by: Creativepool
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Leaders

Account Wins of the Week

VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...

Posted by: Creativepool Editorial

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