Displaying 1 - 9 of 9 results
Advertising might be only one aspect of the great social media boom, but it's a pretty large one and it's only going to get larger. In fact, by 2017, Mintel, the leading global supplier of consumer, product and media intelligence, has predicted that...
Posted by: Benjamin Hiorns
There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John...
Posted by: The PR Boutique
How do you pull off a social campaign with a few pennies and tons of creative energy? Independent agency Five by Five certainly has something to say about that. Despite having a limited campaign budget, the agency has crafted a campaign for Regina...
Posted by: Creativepool Editorial
It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...
Posted by: Creativepool Editorial
With a market share of 4.2%, Amazon is now the fifth largest retailer in the UK, accounting for £4 in every £100 spent. According to market research company Mintel, a staggering 86% of UK shoppers use Amazon, with under a fifth stating...
Posted by: Creativepool Editorial
Pentagram - London Design Biennale This year's London Design Biennale will be devoted to the theme of emotional states and how design affects every aspect of our lives (the way we live and how we live) and influences our very being, emotions and...
Posted by: Creativepool Editorial
TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...
Posted by: Creativepool Editorial
The Clearing - Ascot Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile...
Posted by: Creativepool Editorial
Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...
Posted by: bluemarlin