Leaders
Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for.
A panel at Creativepool’s Connect: London festival agreed that it is better for content...
Posted by: Creativepool Editorial
Leaders
Digital ad tech firm Inskin's CEO Hugo Drayton offers his three big trends for the industry in 2019 as well as explaining how Brexit, Blockchain and GDPR will affect advertising and creativity.
What will be the biggest trends in 2019 in your field?...
Posted by: Creativepool Editorial
Leaders
Elon Musk announces Yusaku Maezawa as the first ever commercial astronaut for SpaceX
Elon Musk announced last night at an event held at the LA headquarters of SpaceX, that Yusaku Maezawa, founder of the online Japanese clothing company Zozo, will be...
Posted by: Creativepool Editorial
Leaders
Saatchi & Saatchi London - EE
EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith. The campaign kicks off ahead of the new football season and shows how...
Posted by: Creativepool Editorial
Leaders
Buzzman - Oreo
“Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
Leaders
The transparent car pods that will move both horizontally and vertically
Architecture firm Oiio has proposed a radically new form of transport for Los Angeles, which would see bubble-like cabins passed around on wheelbases that could follow roads...
Posted by: Creativepool Editorial
Leaders
Real-life Iron Man sets world speed record
Richard Browning set a Guinness World Record this week for the fastest speed in a body-controlled jet engine power suit. The founder and chief test pilot of British tech company Gravity Industries reached a...
Posted by: Creativepool Editorial
Leaders
The diffuser that pumps out 'optimal' fragrances at different times of the day
A new 'smart' diffuser emits fragrances designed to help you wake up, wind down or concentrate at the right times of the day by combining the worlds of aromatherapy and...
Posted by: Creativepool Editorial
Leaders
Above+Beyond
Following a flurry of new business wins, including Ornua Foods, which has seen Above + Beyond propelled up the rankings table, the agency has made two senior hires to its creative department. Ben Da Costa has been hired as Creative...
Posted by: Creativepool Editorial