Displaying 1801 - 1836 of 2826 results
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...
Posted by: Creativepool Editorial
We all remember the moment we suddenly realised we had stepped straight into adulthood. Whether it was the first bill, salary, set of responsibilities or the unexpected realisation that the world out there is a harsh place - a part of us felt...
Posted by: Creativepool Editorial
If someone told us in February that society would pretty much stop in a month, we’d have called 999 on him. And yet, here we are. Learning new habits every day, revolutionising our rhythms, even taking advantage of this lockdown to either...
Posted by: Antonino Lupo
Keeping a team of designers inspired may be a daunting task. Creative minds all coming together to achieve the same goal, yet all with different traits and creative backgrounds. Sometimes getting the best from your design team is as easy as pulling...
Posted by: Creativepool Editorial
Creative success is often about chasing dreams, determination, and just the right amount of luck. It is also about teaming up with people in line with your creative vibe; and sometimes, in the case of Asterix and Obelix co-creators Albert Uderzo and...
Posted by: Antonino Lupo
I’ve never been a fan of the Tories. I'm a lifelong liberal snowflake (to a fault) and have not been particularly pleased with how they’ve handled the COVID-19 crisis. Where other countries (shout out to New Zealand) have acted with speed...
Posted by: Benjamin Hiorns
Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...
Posted by: Mary Keane Dawson
Automotive Designers are the minds behind the machines that have to understand not only what looks good aesthetically but how it’s going to work mechanically. It’s a very specific skillset and it’s one that is always going to be in...
Posted by: Creativepool
As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....
Posted by: Imagination
Panic mode has officially been engaged and no industry is safe from the fallout. The tendrils of COVID-19 have spread with wanton abandon, latching onto every sector; decimating some whilst only wounding others. For freelancers, the sting is...
Posted by: Benjamin Hiorns
It doesn't matter if you are a designer, a writer, a brand or an agency; the world is coming together to fight the spread of COVID-19, and the creative industries have certainly heard the call. As the whole world prepares to lock down, knowing about...
Posted by: Antonino Lupo
This week, Adobe offered a free 2-month membership to its creative cloud platform to existing subscribers in order to help soften the blow felt by the creative industries (and the working world in general) after the Covid-19 outbreak. This is just...
Posted by: Benjamin Hiorns
Retail is not dead, boring retail is dead As we all know, the retail industry has been through a period of immense flux. However, after a difficult few years it feels like it’s emerging from the dark and a new retail landscape is bringing...
Posted by: Imagination
Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...
Posted by: OpenText Hightail
There is only one week left to the Annual 2020 late deadline. It is time to get your works ready for submission. Numerous factors go into crafting the winning entry. If you're wondering where to start, here's our 7-steps guide to a perfect Annual...
Posted by: Creativepool Editorial
It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...
Posted by: Theatro360
Let’s be honest, sometimes it can feel as though ‘awards season’ never truly ends. The creative industries are riddled by jaded marketers that regularly bemoan the industry’s tendency to invest far too much time and money on...
Posted by: Benjamin Hiorns
Creative branding agency loyalkaspar recently created a series of live-action spots to promote the new CNN documentary series, “The Windsors: Inside the Royal Dynasty,” which uses archival footage and interviews with insiders and experts...
Posted by: Creativepool Editorial
With just under a fortnight left until late submissions close, we thought we’d take a few moments to toot our own horn (so to speak) and underline a few of the reasons why you seriously don’t want to miss out on entering your work for...
Posted by: Creativepool Editorial
Sitting on the tube this morning I counted 6 people wearing face masks. On the escalators at Angel, another 3 or 4 (one might have been a student fashion statement, it’s sometimes hard to tell). And these weren’t kooky Halloween masks...
Posted by: JSR Content
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
Posted by: Southpaw
Millennials seem like a complicated generation through and through. They keep rewriting the way our society works and that can be confusing and tough for the people trying to retain Millenials in the office and give them work. Suddenly, cubicles...
Posted by: Liam Smith
If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...
Posted by: Creativepool Editorial
Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...
Posted by: SMACK Agency
In a multiscreen world, it’s safe to say marketers have their work cut out for them. Capturing and keeping consumers’ notoriously short attention spans is hard enough, but that attention is now becoming increasingly split. Multi-screening has...
Posted by: Creativepool Editorial
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...
Posted by: Creativepool Editorial
Do you actively think about how your visitors come to you? If you’re still relying on erratic websites and referral traffic, the mercy of social media algorithms, and Google - where over 50% of today’s searches result in zero clicks - you...
Posted by: Creativepool Editorial
For the past two years, Indigo Award has brought global talent to top-notch locations around the world so that our honorees could accept their hard-earned awards in style. This year, the venue does not disappoint as the participants of our upcoming...
Posted by: Indigo Design Award
5 ways to collaborate better with your new client When starting out as a freelancer, it’s not uncommon to think that the hard part will be getting new clients in the door. While that’s certainly no easy feat, making those clients...
Posted by: OpenText Hightail
First, let’s address the pink elephant in the room and say: yes, things have obviously come a long way since Stonewall, and no, in an ideal world, being an LGBT+ BOGOF creative team wouldn’t be noteworthy. But this isn’t an ideal world and...
Posted by: Rickie Marsden
Last Christmas (though it was only a few short weeks ago, of course), Lithuania-based design agency FOLK created an alternative to boring Christmas corporate gifts known as the “Corporate Folk Kit.” This kit was gifted to their partners...
Posted by: Creativepool Editorial
On April 15-17 in Minsk (the geographical centre of Europe), the most relevant trends of the new creative season will be officially revealed. The XIIth International advertising and marketing festival White Square is one of the largest creative...
Posted by: White Square
So, 2020 has started on a positive note: A threat of world war and fires the size of Germany raging over Australia, darkening skies almost 10,000 miles away. And how does the media world respond? Mild annoyance that weight watchers were using the...
Posted by: JSR Content
With Boris promising to ‘bung a few bob so that Big Ben can bong’, (which is surely the British entry to the Eurovision Tongue Twister contest), I thought it might be interesting to see how celebrating success can motivate or disrupt a...
Posted by: JSR Content
With the gluttony of Christmas behind us, it’s time to cast our gaze once again towards the opportunities that await us in not only a new year but a new decade. It’s also the time, however, to look back at what an exceptional year 2019...
Posted by: Creativepool Editorial