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Leaders

How Maverick Media connects People to Video Games - #GettingToKnow

You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...

Posted by: Antonino Lupo
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Leaders

Creating the unexpected with the Media Director of Golley Slater

Reading a lot, setting up career goals, chasing the unexpected - this and more does Amelia Stevens to keep herself motivated on a daily basis. By her own admittance, Amelia believes she never really had a calling for what she wanted to do. All she...

Posted by: Creativepool Editorial
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Features

What Trump’s social media ban means for the future of the Internet

President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...

Posted by: Mary Keane Dawson
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Industry

Behind the Idea: Saving Bros with Movember & Sky Media

It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...

Posted by: Creativepool Editorial
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Leaders

What's next for social media marketing?

It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...

Posted by: Creativepool Editorial
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Features

How was social media used during the 2020 presidential election?

… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...

Posted by: Mary Keane Dawson
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Features

Meet Dreams, a lesson in Creative Communities by Media Molecule

Media Molecule is a smallish game studio with less than 50 employees and a hoard of creative energy. Founded in 2006, the studio has focused on highly creative works of interactive entertainment, including the one game that brought them to a stellar...

Posted by: Antonino Lupo
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Leaders

A clashing of cultures & the future of collaboration in the media

The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...

Posted by: Creativepool Editorial
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Leaders

The power of real: Balancing authenticity with social media pressures

Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...

Posted by: Creativepool Editorial
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Workshop

A quick one on social media marketing

Social Media advertising is still one of the most underpriced and efficient ways to market your brand or business to your customers. Unfortunately, many clients are spending the smallest fraction of ad dollars on it. It's up to us as advertisers to...

Posted by: Kevin Forister
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Inspiration

Five social media trends for 2019

Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...

Posted by: If Agency
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Inspiration

Deep Dive: How New Media is Shaping the Future of Storytelling

On 26th July 2018, Creativepool and Jukin Media hosted a Deep Dive panel session into the impact of new media (user-generated-content) on the future of storytelling in advertising with Archie Tollast, Senior AD @ WCRS and representatives from the...

Posted by: Creativepool
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Industry

'Nothing Beats a Londoner' redefined social media at Cannes Lions

USUALLY when you try something for the first time, there’s a blueprint to work from; a past precedent, background or experience to guide you along the way. We the jury of the inaugural Social & Influence category at Cannes Lions had no such...

Posted by: Anthony Svirskis
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Leaders

Get Real with Jukin Media Competition: The Winners!

Jukin Media and Creativepool are thrilled to announce the winners for the first ever UGC video powered competition, chosen by our panel of expert judges from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter. The Creativepool...

Posted by: Jukin Media
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Industry

Get Real with Jukin Media Competition: Meet the Judges

Jukin Media and Creativepool are proud to announce the judging panel for the very first UGC powered competition, which invites creatives from all over Europe to produce a :15, :30 or :45 second social media campaign using Jukin Media's incredible...

Posted by: Jukin Media
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Event Round Up: Get to know UGC with Jukin Media

On 5th April, 40 creatives, marketers and producers joined us at Jukin's London HQ for a lunch session to uncover the what, how, when and where of organic user-generated video and why brands and agencies should be using this inimitable creative...

Posted by: Jukin Media
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Leaders

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: REWIND
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Leaders

Impero uses social media to track heat waves and deliver ice cold 7Up

Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media. So, to combat the...

Posted by: Creativepool Editorial
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Leaders

Are politicians targeting you on social media?

I'm going to go out on a limb here and presume that at least 75% of the people reading this piece have an active Facebook account. Such is the all-encompassing ubiquity of the great social media titan, that it's not unrealistic of me to make this...

Posted by: Benjamin Hiorns
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Leaders

easyJet find that social media is making millennials more 'glambitious'

Young adults now spend a staggering 438 hours daydreaming of a more glamorous life and spend more than £3000 a year trying to achieve it according to a recent study commissioned by Europe’s leading airline easyJet. This 'glam-bition' is...

Posted by: Creativepool Editorial
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Leaders

Social Media owns Kendall Jenner over controversial Pepsi ad

UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...

Posted by: Benjamin Hiorns
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Leaders

La La Land was robbed at the Oscars according to Social Media

Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Leaders

Trump's America: The Design Community Strike Back on Social Media

In the week following the 2016 US Presidential Election, many designers have responded to the news that Donald Trump will be the 45th President of the United States with shock, awe and amusement. We're be examining the latter today (but if you want...

Posted by: Creativepool Editorial

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