Displaying 1 - 36 of 1377 results
John Mescall has been named as the new global executive creative director at McCann's headquarters in New York. The move will see him relocated from McCann Australia, where he has served as executive creative director since October 2011. The move is...
Posted by: Benjamin Hiorns
A TV spot from McCann promoting National Geographic's upcoming scripted “Genius” TV program on Albert Einstein was voted as the winner of the Super Clio award, a special Clio creative award established two years ago to honour the best...
Posted by: Creativepool Editorial
A roundup of the most important news of the week in the advertising awards world. SXSW After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival. More than 750 sessions have been announced...
Posted by: TheNextGag
If you've ever genuinely wanted to literally smell like an advertising agency then I frankly feel a little sorry for you. I mean, as someone who has spent a fair amount time in a handful of agency offices across the country, there's nothing...
Posted by: Benjamin Hiorns
After a formal review, global customer experience-marketing agency, and the digital and direct marketing arm of Interpublic's McCann Worldgroup, MRM//McCann, announced late last week that Cisco Systems had chosen them as their global demand...
Posted by: Benjamin Hiorns
Following a global review of some of its largest brands, multinational consumer goods company Reckitt Benckiser has added three advertising agencies to its creative roster in the shape of Wieden + Kennedy, Droga5 and McCann Erickson. W+K will handle...
Posted by: Benjamin Hiorns
The Cannes Lions International Festival of Creativity have hired McCann London to create a campaign which will promote the upcoming 2014 festival. The campaign takes the form of a series of stills that have been designed to mimic (and mock) the...
Posted by: Benjamin Hiorns
Open global competition to attract entries across multiple application-led categories, to be showcased online and at FESPA exhibitions throughout 2014 FESPA hasredeveloped its Awards programme, making it an annual competition and opening it to any...
Posted by: FESPA
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
Apple's new privacy update sent the world of advertising in somewhat of a turmoil. With the possibility for users to choose which apps track their data, a debate was started asto whether this was something Apple should do or not. First, Facebook...
Posted by: Creativepool Editorial
When it comes to period care, not everyone is considered. Period-subscription service Freda believes that access to period products should be human right, but today, at this stage, there still isn't enough awareness that menstruation is not 'just' a...
Posted by: Creativepool Editorial
Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...
Posted by: Creativepool Editorial
The Creativepool Annual 2018 winners were revealed in a momentous night at Banking Hall, London on Thursday 10th May. A night of anticipation and celebration, the 2018 Edition of the Annual unveiled a spectacular showcase of the winning creative...
Posted by: Creativepool
As part of our "Five Minutes with..." Annual 2018 judges series, meet Alex Ayling. Tell us what you do for a living? I’m Head of Digital Studios for BBC Worldwide. What does that involve? Mostly making fun internet content (videos and...
Posted by: Heather Deacon
19 September 2017 - Online hostel-booking platform Hostelworld and innovative tourism organisation Gold Coast Tourism have teamed up with global creative agency Lively Worldwide to create the world’s first Sand Hostel on the Gold Coast. The...
Posted by: Lively
Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...
Posted by: Benjamin Hiorns
Against a global background of increasing isolationism, uncertainty, and mistrust, Britons today demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and...
Posted by: Creativepool Editorial
According to a 2013 UNICEF study, 15 out of every 100 teenage girls in Peru under 16 are mothers, and the average age for first sexual activity is between 15 and 17 years old in urban areas; in rural areas the age drops to 10-14 years of age. To...
Posted by: Creativepool Editorial
This week saw the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album “Humanz,” to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the...
Posted by: Creativepool Editorial
McCann London kicks off its latest creative for Mastercard (the headline sponsor of The BRIT Awards 2017) ahead of tonight’s event at The O2 in London. The campaign uses the new “Priceless Side of Music” tagline and is based around...
Posted by: Creativepool Editorial
SUBWAY is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the “cookies for cookies” activity sees the SUBWAY...
Posted by: Creativepool Editorial
Delta 7, an inclusive band featuring members with various learning disabilities, are releasing their debut single today. The group first found themselves in the limelight when a documentary about them won a short film competition judged by James Bond...
Posted by: Creativepool Editorial
Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate (a traditional chocolate bar wrapped in the national flag) and...
Posted by: Creativepool Editorial
I love gaming and, whilst I'm not particularly keen on Christmas itself, I love Christmas lights, so this latest bold activation by Xbox for their recently released Dead Rising 4 game certainly hit my buttons when it popped up in my news feeds last...
Posted by: Benjamin Hiorns
International humanitarian medical charity Doctors of the World has unveiled a range of 2016 Christmas cards that starkly juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The cards, with...
Posted by: Creativepool Editorial
Cheil Worldwide is partnering with the ADVERTISING Club of New York's International ANDY Awards on an internship initiative to support two standouts from the show’s Student Competition. It is the first time in the show’s history where the...
Posted by: Creativepool Editorial
McCann London has launched a new initiative which aims to diversify its next generation of employees by encouraging a broader spectrum of prospective candidates to consider a career in advertising. “Open Hour” is a weekly hour-long...
Posted by: Creativepool Editorial
Bisto and McCann London recently launched “Open Door Sunday;” a new initiative to encourage neighbours in Britain to enjoy a meal together and get to know each other. The aim of the campaign is to bring neighbours together in a society that has...
Posted by: Creativepool Editorial
Whilst the public transport system in London is amongst the best in the world (anyone who says otherwise is obviously deluded or has obviously never been to New York), it can prove pretty pricey. Mastercard are betting on this with their latest...
Posted by: Benjamin Hiorns
Leo Burnett London has launched an new outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. The “Learn” campaign, which has been executed with...
Posted by: Creativepool Editorial
Picturehouse Cinemas, in partnership with McCann London, is putting fledgling film talent on the big screen as it announces the winner of its film competition for Picturehouse Cinema Members; a contest that gave all Members the opportunity to write a...
Posted by: Benjamin Hiorns
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Jones Knowles Ritchie, supported by Cogs Agency and with production support by 90...
Posted by: Creativepool
When I first stumbled across the concept of 4DX cinemas, to say I was sceptical would be something of an understatement. Whilst the idea of being bashed about from pillar to post in order to replicate the physical thrill of the action on-screen might...
Posted by: Benjamin Hiorns
L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the...
Posted by: Creativepool Editorial
The All England Lawn Tennis Club (AELTC) has launched a new strategic brand positioning and campaign for the upcoming Wimbledon Championships, under the platform “In Pursuit of Greatness,” which is the first major campaign for the...
Posted by: Creativepool Editorial