Displaying 1 - 36 of 153 results
French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...
Posted by: Creativepool Editorial
The weird and wonderful world of the Marvel Cinematic Universe is arguably up there with Star Wars when it comes to potential applications in virtual reality, and of all the Marvel properties, the recently released Doctor Strange is perhaps the most...
Posted by: Benjamin Hiorns
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
At the time of writing, the feature film adaptation of the viral children’s horror game Five Nights at Freddy’s (known commonly by the acronym FNaF) has made over $250 million against a measly (by Hollywood standards) $20 million budget....
Posted by: Benjamin Hiorns
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...
Posted by: Benjamin Hiorns
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt
How did you get into the industry? A combination of both luck and being in the right place at the right time! Having taught myself HTML and a bit of Photoshop 4 (plus the fact I could draw/illustrate which came in handy - I think that was the...
Posted by: Creativepool Editorial
The video game industry is big. Really big. Global revenues for gaming are set to exceed $365 billion in 2023. That’s bigger than the music and movie industry combined. It’s also projected to soar to over three billion daily users by...
Posted by: Creativepool Editorial
The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...
Posted by: Creativepool Editorial
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
For years now, Netflix has enjoyed a (largely) uncontested pride of place as far as streaming platforms are concerned. But the crown is slipping. While Netflix was the first mainstream platform to offer up online streaming and access to top-quality...
Posted by: Benjamin Hiorns
When news broke yesterday of Microsoft’s staggering bid to buy Activision Blizzard for a shade over £50 billion, three thoughts immediately ran through my head. Awesome, more games for me to enjoy on Game Pass. Wait a minute, isn’t...
Posted by: Benjamin Hiorns
Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...
Posted by: Antonino Lupo
The best things happen by chance. Jay Forth's story fits this very well. Having started out in a sales environment, Jay's creative spirit soon became interested in the way video games were made. After toying around with a few editors with pre-made...
Posted by: Creativepool Editorial
Born and "raised" in Toronto, Zulu Alpha Kilo has a pretty beautiful history here on Creativepool. Multi-award winners since 2018, pluri-featured in the community and our #3 Ranked Advertising Agency on the platform, the team at ZAK is relentlessly...
Posted by: Creativepool Editorial
Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...
Posted by: Creativepool Editorial
It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...
Posted by: Bopper
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...
Posted by: Creativepool Editorial
What advertising and influencers taught writer-director Rory Ab Forrest, now at Monument and launching a debut novel “Creative math isn’t hard. It’s about understanding what is missing, and nailing that space with something...
Posted by: Hype
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...
Posted by: Antonino Lupo
This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...
Posted by: Benjamin Hiorns
One of the strange truths about working in the creative industry is how easy it is for your focus to narrow and shut out other people’s exciting projects. It’s a trap that leads to people becoming predictable and something I don’t...
Posted by: Rob Pratt
Imagine going to a theme park that caters to different generations with each ‘land’ representing a different decade and a “little bit of Disney magic”. Life in the 50s - Generation Land is a realisation of that place in poster...
Posted by: Creativepool Editorial
Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...
Posted by: Woven Agency
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Every year, Digital Cinema Media (DCM) launches a Fantasy Film League for the media and advertising industry, asking for predictions on who will win big at the Oscars which will be held this Sunday (24 February) in 2019. As the deadline to enter is...
Posted by: Zoe Jones
Around six months ago I had a serious brain injury, caused by a softball hitting me like a sledgehammer between the eyes. Dealing with the fractured skull, broken nose and 31 stitches was one thing, but the long-term result has been more subtle, yet...
Posted by: JSR Content
The Gate - Gay Times Magazine The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
AKQA AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...
Posted by: Creativepool Editorial
Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial