Displaying 3097 - 3132 of 3779 results
A few years ago, the politician and journalist Matthew Parris made a film for Channel 4’s ‘Without Walls’ strand, in which he declared public relations to be an utterly pointless industry, without merit or use. He was forced to eat...
Posted by: Magnus Shaw
London and Manchester-based integrated agency BJL, recently launched a social content division called The Social Studio, and the first piece of work to emerge from that studio is a quirky Pancake Day Vine campaign for the ASDA supermarket chain. The...
Posted by: Creativepool Editorial
Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...
Posted by: Creativepool Editorial
Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...
Posted by: Creativepool Editorial
The New York Festivals Torch Awards has announced its mentors for 2015, and this year, the five prominent international chief creative officers poised to watch over the proceedings include top executives from Havas Worldwide and AKQA. Havas Amsterdam...
Posted by: Creativepool Editorial
The Omnicom Group agency DDB New York announced recently that three big new senior hires have been made: A trio of creative veterans who will be focusing on the agency's content and innovation, and whose appointment marks an ongoing overhaul of the...
Posted by: Creativepool Editorial
Quite a few important new hires and promotions this week, so we'll be splitting the usual weekly article into two (still rather hefty) halves. Enjoy! Ogilvy & Mather New York Ogilvy & Mather New York announced this week that Corinna Falusi has been...
Posted by: Creativepool Editorial
Win Hiscox account VCCP was chosen as a creative European partner for Hiscox earlier this week. The agency has been tasked with creating a fresh multimedia campaign to promote the insurance provider's online subscription platform, which is dedicated...
Posted by: Creativepool Editorial
TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...
Posted by: Creativepool Editorial
Jackpot Joy - Bus Stop There's so much to baffle me here (which leads me to suspect these people are not really addressing me). Does Barbara Windsor really need money so badly that she's forced to appear in online bingo ads? Can't Eastenders give...
Posted by: Magnus Shaw
Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...
Posted by: Benjamin Hiorns
Men's clothing retailer Topman recently launched a brand new YouTube initiative dedicated to connecting with fans and creative communities across the UK using specially selected artists who they believe embody the Topman brand. The project is called...
Posted by: Creativepool Editorial
It was announced yesterday by Leo Burnett Asia Pacific CEO Jarek Ziebinski, that Danny Mok has been appointed as CEO of Leo Burnett China, effective as of today (February 10). Mok will report directly to Ziebinski, and will be responsible for the...
Posted by: Creativepool Editorial
Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....
Posted by: Creativepool Editorial
JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...
Posted by: Creativepool Editorial
McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...
Posted by: Creativepool Editorial
Facebook Awards Submissions are officially open for the 2015 Facebook Awards (formerly the Facebook Studio Awards), which celebrates top creative work on Facebook (and Instagram this year). This year’s awards feature four additional...
Posted by: Creativepool Editorial
Two Ogilvy CommonHealth mainstays were inducted into the Medical Advertising Hall of Fame's Future Famers Program at an awards dinner held at the Pierre Hotel in New York on tuesday night (February 3). Account executive Lisa Gelbman, and content...
Posted by: Creativepool Editorial
Less than a week after it was announced they had officially been handed the brand's digital portfolio, TH_NK has launched an innovation new campaign for Britvic's J20 soft drink featuring a unique combination of spoken word poetry and orchestral...
Posted by: Creativepool Editorial
In a new campaign for MORE TH>N, VCCP has focused on the unique personal project manager (PPM) service offered by the company, which is one of the leading insurers in the UK. The idea behind a personal project manager, is that each MORE TH>N customer...
Posted by: Creativepool Editorial
Whilst I have already spoken at great length about the Super Bowl and its subsequent ad war, I really was not expecting the board to be swept almost completely clean by a surprise ad featuring Bryan Cranston as Walter White from the iconic AMC drama...
Posted by: Benjamin Hiorns
It's been heavily rumoured that Guinness owners Diageo are gearing up to present a bid to make the world-famous Irish stout brand the title sponsors of the Premier League. They are, however, apparently not prepared to enter into a bidding war. Other...
Posted by: Creativepool Editorial
Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...
Posted by: Magnus Shaw
CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...
Posted by: Creativepool Editorial
TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....
Posted by: Creativepool Editorial
Nissan Whilst I normally don't care much for the “Prank” ads that have become more popular since the rise of the YouTube star, I couldn't help but fall for this remarkable clip from TBWA\Chiat\Day LA. One of a number of videos for a...
Posted by: Benjamin Hiorns
The former iconic BBC headquarters in London's White City are set to be transformed into a mixed-use development, which will comprise a new Soho House club and a hotel, as well as 950 luxury apartments and numerous offices, shops and restaurants. The...
Posted by: Creativepool Editorial
Comedy might be an incredibly subjective art form, but it's also a very effective one, especially when it comes to advertising. One form of comedy that has always left me cold, however, is the hidden-camera/reality TV setup, which invariably casts an...
Posted by: Benjamin Hiorns
It's Monday morning. Email hell beckons. I've got my Creativepool blog to write but I do also need to try and whittle down the daily glut of Groupons, StumbleUpons, Voucherclouds, More Groupons, and LinkedIn's “congratulate Billy-Bob on his new...
Posted by: Ashley Morrison
Pinterest, the visual social network, plans to significantly further how it monetises its site by improving how advertisers use it. The site, which sells itself as a “Discover-based” social media platform, will serve up more user data to...
Posted by: Creativepool Editorial
Havas Media Group Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas...
Posted by: Creativepool Editorial
BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...
Posted by: Creativepool Editorial
In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...
Posted by: Creativepool Editorial
BBDO Worldwide has officially been named the world's most awarded agency network across all marketing communication disciplines after topping the 2014 Directory Big Won, an annual report based on 5,138 pieces of work from 1,667 agencies around the...
Posted by: Creativepool Editorial
Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...
Posted by: Creativepool Editorial
If you've yet to climb aboard the Netflix bandwagon then it's probably for one of three reasons:- You simply don't watch enough TV/Movies to warrant the subscription. You're using a friend or family member's account and don't see the point in...
Posted by: Benjamin Hiorns