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Displaying 649 - 684 of 3367 results

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Inspiration

Exploring the true medium of light with Ken Gerhardt | #MemberSpotlight

"The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of mind and heart." This is the mantra by which Ken Gerhardt wields his camera and shapes his vision. A commercial and...

Posted by: Creativepool Editorial
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Inspiration

Global creative calendar: September 2022

We are amazed to find so many extraordinary offerings to showcase in this edition of the Global Creative Calendar. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage. While we have...

Posted by: The Darnell Works Agency
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Inspiration

Peperami shakes up a wedding and breaks the internet | #BehindTheIdea

In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...

Posted by: Creativepool Editorial
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Inspiration

How can I maintain brand relevance during uncertain times?

Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...

Posted by: Creativepool Editorial
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Inspiration

What it's really like to teach adland about sexual harassment

Bryony Beynon is a senior trainer at timeTo, an initiative set up by NABS, The AA and WACL to tackle sexual harassment in advertising that offers ground breaking interactive training for companies and individuals on how to recognise and tackle sexual...

Posted by: Creativepool Editorial
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Workshop

SEO corner - The story of great copy

Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...

Posted by: The Being Group
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Workshop

How we ate our own dog food and turned it into magic | #CreativeCaseStudy

The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...

Posted by: Creativepool Editorial
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Inspiration

Why accessibility must be the very foundation of design

With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...

Posted by: Creativepool Editorial
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Workshop

Picking the bristles from Hedgehog Lab | #CompanySpotlight

Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...

Posted by: Creativepool Editorial
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Inspiration

Selling a unicorn and going #BehindTheIdea with Spendesk

European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...

Posted by: Creativepool Editorial
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Workshop

Tackling the wild world of social with Hootsuite | #BehindTheBrand

Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...

Posted by: Creativepool Editorial
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Workshop

The one-man-band photography studio | #CompanySpotlight

This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...

Posted by: Creativepool Editorial
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Inspiration

Ads that made history - Meet the superhumans | #HistoryMonth

It’s been ten years since the Olympics and the Paralympics came to London and completely changed the way I felt about my country for a few months. You see, I’ve never been much of a patriot and am of the firm opinion that nationalism is a...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow the special ops man born with mischief in his blood

Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...

Posted by: Creativepool Editorial
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Features

Global creative calendar: August 2022

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative industry gatherings set to welcome...

Posted by: The Darnell Works Agency
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Industry

"Optimism first, quality second" | #GettingToKnow SHARE ECD Alex Hill

Tell us a bit about your role! Is there a “typical” day? I am the ECD and co-founder at SHARE Creative, and I am responsible our strategic and creative teams and their output, as well as overall agency growth and success. A typical day...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the Ted Lasso of sports advertising - Josh Green

Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...

Posted by: Creativepool Editorial
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Industry

Creating a digital strategy for a legacy brand | #HistoryMonth

Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...

Posted by: Creativepool Editorial
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Inspiration

How much time are you wasting on bad briefs?

Sometimes, the most constructive thing you can do is wipe the slate clean, salt the earth and start again. Yes, it can be painful to walk away from hours, days or even weeks worth of work but, as the old saying goes, you can’t polish a turd no...

Posted by: Benjamin Hiorns
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Workshop

Hoarders matter - Why businesses should embrace advertising hoarding

While new forms of advertising are continuously emerging to cater for the technologically advanced consumer, one form of out-of-home (OOH) marketing never goes out of fashion - advertising hoardings. Advertising hoardings are bold, grandiose, and...

Posted by: Creativepool Editorial
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Features

Legends of Advertising: Mary Wells Lawrence | #HistoryMonth

Last history month, we highlighted Sir Martin Sorrell as our 2021 “legend of advertising.” A divisive figure still operating from the sidelines after stepping down from WPP in 2018, Sorrell is very much the kind of person most people...

Posted by: Benjamin Hiorns

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