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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Leaders

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

Posted by: Creativepool Editorial
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Leaders

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions names Innovation Presidents

The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at this year’s Lions Innovation, the specialist event exploring data and tech as catalysts for creativity. Lions Innovation takes...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

First Flower blooms in outer space! The orange zinnia plant, which is part of NASA's plant growth system on board the International Space Station, is finally flowering! The experiment began on November 16, 2015, when the zinnia's “Rooting...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week: Week 3

Publicis Worldwide Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Creativepool Editorial
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7 Reasons to submit to the Annual 2016

1. You’ll win awesome prizes This year we will not only send you a Limited Edition hardback copy of the Annual, but winners receive some extra wicked prizes. We give individuals a Creativepool Pro Account for up to 3 years, which gives you...

Posted by: Creativepool Editorial
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Leaders

Building an immortal brand: when campaigns are just a quick fix

Miles Davis once described his career by saying “I have to change, It’s like a curse”. This quote depicts the current business battle field better than ever. Across industries, disrupters are reinventing the business landscape. While Uber is...

Posted by: Harry Elonen
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Leaders

Top 5 Ads of the Week: Week 3

FCB West - Electronic Arts Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...

Posted by: Creativepool Editorial
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Leaders

Dynamo teams up with Kelly Hoppen to create beguiling 3D wallpaper

Today's celebrity folk are rarely content to stick with the roles that made them their millions. The Hollywood rolodexes are full of actors wanting to become musicians, rappers wanting to become talk show hosts, and sports stars wanting to become...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Ogilvy & Mather

Going into the Red in Asia Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...

Posted by: Creativepool Editorial
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Leaders

Saatchi London and Ron Swanson get gross for HomeAway campaign

A good laugh can go a long way. Which is why we were not so paitently anticipating some pretty glorious work when we learned that Saatchi & Saatchi London had teamed up with comedian Nick Offerman (Ron Swanson from the criminally underrated Parks &...

Posted by: Creativepool Editorial
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Leaders

British Arrows Awards announce 2016 Jury

After the Craft Awards rounded up 2015 by celebrating British Advertising’s unsung heroes, the British Arrows has now announced the Jury for the British Arrows Awards 2016. The awards, to be held on Wednesday 23rd March, celebrate the biggest...

Posted by: Creativepool Editorial
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Leaders

Thor replaces Crocodile Dundee as Australian Tourism ambassador

Australian superstar actor Chris Hemsworth (better known to Western audiences as the mighty god of thunder Thor from the Marvel Avengers movies) has been appointed global ambassador for Tourism Australia's new campaign by AOR Clemenger BBDO, which...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett launch fresh McDonald's campaigns across the world

Free Range Freshly Cracked Eggs Leo Burnett released two new campaigns for McDonald's this week as part of a continued global effort to engender a greater feeling of trust in the brand and bust open the widely believed and mostly false myths that...

Posted by: Creativepool Editorial
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Leaders

To hug or not to hug? The 'right' way to greet colleagues and clients

Who'd have thought that greeting people would become such a 21st century problem? Of course, the protocols for saying 'hello' and 'goodbye' have varied from culture to culture, country to country, for millennia. Indeed, in France (where they're very...

Posted by: Magnus Shaw
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Leaders

Top 10 Account Wins of the Week: Week 2

Havas Chicago - Moen Moen, the number one faucet brand in North America, has named Havas Chicago as lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Fingerpaint Marketing Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...

Posted by: Creativepool Editorial
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Inspiration

Let me Tela you a story: Meet Shara Vickers, Creative Director

Avid readers of my Creativepool blog - of which there must be literally…some - will know that I upped sticks and moved from the Big Smoke (London) to the Big Nice And Airy (Saffron Walden) a couple of years ago. During this time, I’ve...

Posted by: Ashley Morrison
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Leaders

Top 5 Ads of the Week: Week 2

Hasan & Partners - Valio Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBH

Hijacking the CNN Republican debate to promote House of Cards On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN in the US to build anticipation for the upcoming fourth season of “House of Cards,”...

Posted by: Creativepool Editorial
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Leaders

David Bowie: A Death in Design

When the news dropped yesterday morning that the man born David Robert Jones (he changed his stage name to avoid being mistaken for Davy Jones from The Monkees) had passed away at the age of 69, I was actually half way through my 7th or 8th run...

Posted by: Benjamin Hiorns
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Inspiration

Brand Case Studies: Fritz-Kola

How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week: Week 1

In-House - Specsavers Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

McCann London – The All England Lawn Tennis Club The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BMF - ALDI Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...

Posted by: Creativepool Editorial
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Leaders

Global tech game changers confirmed to headline @ Business Rocks 2016!

The hub for tech innovators to congregate and shakeup the European Startup scene… Business Rocks, taking place 21 – 22 April 2016, Manchester Central, UK, today announced its inspiring, thought provoking keynote speaker line up at the UK’s...

Posted by: Business Rocks
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Leaders

The Stagwell Group makes a major digital acquisition

Adding to its agency portfolio, the Stagwell Group has announced that it has acquired a majority stake in Code and Theory, a digital creative shop based in New York with offices in Atlanta, London, San Francisco, and Manila, the Philippines. Code and...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...

Posted by: Creativepool Editorial
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Leaders

GPY&R drive giant Christmas presents across Australia

Christmas is generally all about the big impressions, even if we like to fool ourselves into believing it's all about family and friends. Adland knows this all too well, so in the week leading up to Christmas, while everyone else was busy wrapping...

Posted by: Creativepool Editorial
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Leaders

Shaping the Landscape: Technology Trends in 2016

In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...

Posted by: Benjamin Hiorns
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Leaders

BBC Three combat new logo criticism with satirical comedy

Red Bee Media has designed a new logo for BBC Three, which has replaced the word “Three” with a more direct and confrontational symbol, which underlines the channel's vibrant, youth-focused content. The entire brand has been repositioned...

Posted by: Creativepool Editorial
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Leaders

Brothers and Sisters tell a heart-warming tale for Center Parcs

Center Parcs has unveiled a new TV advertisement as part of a broader £5 million marketing campaign from creative agency Brothers and Sisters, which celebrates family time in a charming and touching way. The novel twist here, is that instead of...

Posted by: Creativepool Editorial

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