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Displaying 1 - 36 of 4418 results

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Features

Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....

Posted by: Woven Agency
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Leaders

DigitasLBi acquire Liquorice, the African digital marketing agency

DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...

Posted by: Benjamin Hiorns
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Leaders

Why your brand or marketing agency should be using Vine

In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population. I'm knocking at your proverbial door to spread the word of Vine. Have you heard about the...

Posted by: FindGood
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Industry

Influencer marketing and protecting brand values | #PurposeMonth

Influencer marketing has become a commonly used alternative to traditional advertising and a great way to increase brand awareness and consumer reach in an authentic way. Although this can be extremely useful and cost effective in building your brand...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: VCCP

Encouraging travellers to swap their weekends with The Everyday Man It’s never been easier to cast convention aside and jet off for an unusual weekend away somewhere in Europe. So, in the sprit of spontaneity, easyJet is encouraging people to...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Publicis

Claiming a batch of Epica Awards for charming, but serious animation For the COP21 Climate Change Conference currently happening in Paris (until December 11), WIZZdesign produced a poignant film with director Leyla Kaddoura for Publicis Nurun and...

Posted by: Creativepool Editorial
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Leaders

AARP target baby boomers with new ad agency

AARP, a Washington-based advocacy group for the over-50 crowd, has created a marketing agency to help companies target products and services to the baby boomer market, which AARP thinks doesn’t currently get enough attention from advertisers. This...

Posted by: Creativepool Editorial
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Leaders

Havas acquire award-winning German agency

It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...

Posted by: Creativepool Editorial
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Leaders

Omnicom's RAPP acquire UK-based brand and retail agency Haygarth

The multichannel marketing agency RAPP, itself a part of The DAS Group of Companies, a division of the Omnicom Group, announced yesterday its acquisition of UK-based brand and retail agency, Haygarth for a sum that has yet to be disclosed. The deal...

Posted by: Benjamin Hiorns
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Inspiration

What is slow marketing and why is it fast becoming such a big deal?

Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...

Posted by: Benjamin Hiorns
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Industry

How to Choose an Experiential Agency

As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...

Posted by: Creativepool
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Leaders

Hybrid partnerships are the only answer to 'broken' agency models

If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....

Posted by: Creativepool Editorial
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Workshop

Are you pricing your agency services the right way?

As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...

Posted by: Antonino Lupo
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Industry

Behind the Idea: how do you build an agency's identity?

Funny enough, it's quite unusual to see creative and branding agencies working on their own brands. It happens - but not as much as one would hope to see. And yet good agency rebrands, when done right, can be a good indicator of the level of...

Posted by: Creativepool Editorial
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Inspiration

What is Gamification in marketing and why you should be using it

Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...

Posted by: SMACK Agency
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Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
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Leaders

Powered by experience: welcome to the future of marketing 

Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...

Posted by: Creativepool Editorial
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Workshop

The Maturation of the Startup - A guide to starting your own agency

So you want to start your own creative agency? Well, good luck! If building a business is like raising a child, then nurturing a team of passionate, sensitive creatives is like being a first-time father or mother and caring for a sick infant....

Posted by: Creativepool Editorial

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