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Industry

Global creative calendar: November 2021

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Leaders

Make to Treasure - A Conversation with ex-Timberland Steve Salt

Make to Treasure is an attitude. Simply put, the idea any brand-related promotional tool we produce should add value, so we need to make it last. Promotional materials that belong in a brand’s ID should add texture, weight (metaphorically and...

Posted by: Heather Golding
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Workshop

A quick guide to getting mental health right in your ad campaigns

In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...

Posted by: Antonino Lupo
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Industry

Going Over the Spoon with Robot Food | #BehindTheIdea

This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...

Posted by: Creativepool Editorial
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Features

Stop saying TV and print are dead

For some curious reason, we humans tend to get excited with novelty pretty quickly. We struggle to see past the innovation, and the most progressive of us (a lot of creative people are, to be fair) get carried away with some doomsday comments aimed...

Posted by: Antonino Lupo
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Workshop

How Do Indie Musicians Make Money In This Digital Era?

There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...

Posted by: Bopper
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Features

7 uplifting workplace trends that will define your return to the office

Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....

Posted by: Antonino Lupo
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Workshop

How much should I charge as a Freelance Art Director?

A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...

Posted by: Antonino Lupo
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Industry

See Annual 2021's best Agencies, Brands, Talent and Leaders of the Year!

The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...

Posted by: Creativepool Editorial
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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Workshop

Is your digital footprint hurting or helping your career prospects?

Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...

Posted by: Creativepool Editorial
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Workshop

7 simple ways for freelancers to win big clients

It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...

Posted by: Antonino Lupo
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Inspiration

Talking minimalism and typography with Ted Vesania | #MemberSpotlight

As the Head of Design at Whitespace Creative, Ted Vesania identifies having reached an international client base as one of his greatest achievements, but we know that in truth there is much more he should be proud of. A simple look at his works...

Posted by: Creativepool Editorial
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Features

Would you buy a meme for $560,000?

If you love kittens and have been around the internet for a while, you know about cryptocurrency and the rise of NFTs. Spelled out as Non-Fungible Tokens, NFTs are a new form of bitcoin that is being discussed extensively in the creative industry and...

Posted by: Antonino Lupo
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Workshop

A quick history of TikTok and how we can use it to our advantage

I used to think I would never understand TikTok. It was clearly not for me, made for natural performers and younger people who loved to mess around with silly challenges. But then I saw some friends following influencers who did educational content,...

Posted by: Antonino Lupo
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Workshop

The Curious Commutes of Hendrick's Gin and Space | #BehindTheIdea

Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...

Posted by: Creativepool Editorial
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Inspiration

The Emotional Branding of Senso Creative | #CompanySpotlight

Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...

Posted by: Creativepool Editorial
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Features

We are the only ones to blame for the advertising/audience divide

Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a Freelance Retoucher?

A guide to retouching rates, with tips and advice from experienced professionals in the industry Commercial Retouchers make the beautiful perfect. They are architects of polish, masters of design and how to present a product/campaign under the best...

Posted by: Antonino Lupo
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Features

The future of freelancing is few, curated and collaborative

There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...

Posted by: Antonino Lupo

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